What are the opening hours?

Monday 9am - 1pm 2pm - 5:30pm Tuesday 9am - 1pm 2pm - 5pm Wednesday 9am - 1pm 2pm - 5:30pm Thursday 9am - 1pm 2pm - 5pm Friday 9am - 1pm 2pm - 5:30pm

DirectVision Opticians

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Great Barr
DirectVision Opticians

Trusted family-run opticians with branches in Great Barr and Sheldon. NHS and private eye care, stylish frames, and clear pricing — no hidden extras.

Direct Vision Opticians is your local, family-run optical practice with locations in Great Barr and Sheldon. We offer NHS and private eye tests, a full range of contact lens services, hearing care through Hidden Hearing, and expert help choosing the perfect glasses — including our exclusive J.HYDE collection. Our approach is simple: personal service, professional advice, and transparent all-inclusive pricing. Whether it’s your child’s first test, a contact lens check, or premium varifocals, we’ve got you covered.

📍 Locations & Contact Info:
📍 Great Barr:
122 Hillingford Avenue
Great Barr
Birmingham
B43 7JU
📞 0121 325 0665

📍 Sheldon:
297–299 Church Road
Sheldon
Birmingham
B26 3YH
📞 0121 742 9599

📧 Email: info@jhyde.co.uk
🌐 Website: www.mydirectvision.com

⏰ Opening Hours (suggested format – adjust if needed):
Monday–Friday: 9:00am – 5:00pm
Saturday & Sunday: Closed

30/08/2025

⏳ Appointments are filling fast.
Don’t wait for September — book your summer eye test now.

✅ NHS & private
📍 Great Barr & Sheldon
📲 Book today

27/08/2025

Varifocal Fitting Experts!

Struggling with your current varifocals? You’re not alone.

At Direct Vision, we specialise in custom ZEISS varifocals for all-day comfort and clarity.

✅ Specialist fitting service
✅ NHS & private available
📍 Great Barr & Sheldon

25/08/2025

📚✏️ Back-to-school prep isn’t just about uniforms — it’s about healthy eyes too.

Book your child’s free NHS eye test now and give them the best start this September.
👓 Stylish frames included
✅ Upgrade options available
📍 Great Barr & Sheldon

Book Now!

20/08/2025

📚✏️ Back-to-school prep isn’t just about uniforms — it’s about healthy eyes too.

Book your child’s free NHS eye test now and give them the best start this September.

👓 Stylish frames included
✅ Upgrade options available
📍 Great Barr & Sheldon

Book Now

17/08/2025

Don’t Skip the Eye Test

Your eyes can change without you noticing — and skipping your test could mean missing early signs of issues.

✅ NHS & private appointments
✅ Full, unrushed tests
✅ Great Barr & Sheldon locations

Book your appointment today and give your eyes the care they deserve.

13/08/2025

☀️ New season, new styles.

Our latest summer arrivals are here — from everyday essentials to standout statement pieces.

👓 NHS & private glasses available
📍 Great Barr & Sheldon
📲 Pop in and see what’s new

09/08/2025

Still Time for Summer Tints

☀️ The sun’s still out — and your lenses should keep up.

ZEISS PhotoFusion lenses adapt from clear indoors to tinted outdoors, giving you comfort, UV protection, and style in one pair.

✅ 📍 Available in Great Barr & Sheldon

Ask About PhotoFusion Lenses Today

06/08/2025

ZEISS Blue Light Protection

Digital screens are part of life — but they shouldn’t strain your eyes.

Our ZEISS lenses come with built-in blue light protection to help reduce eye fatigue.

✅ Ask about ZEISS upgrades in-store
📍 Available in Great Barr & Sheldon

03/08/2025

Summer Holidays = Screen Time? Book Their Eye Test.

Summer break often means more time on screens — and tired eyes.
If your child is squinting, complaining of headaches, or blinking more than usual, it might be time to check their vision.

👓 Free NHS eye tests for eligible children
💻 Optional blue light lens upgrades available
📍 Appointments in Great Barr & Sheldon

30/07/2025

⭐️⭐️⭐️⭐️⭐️ Service in Great Barr & Sheldon

What makes a great eye test?
🕒 Time to ask questions
🧑⚕️ Clear, professional advice
😌 A calm, friendly atmosphere

We’re proud to be one of the highest-rated local opticians — trusted by families, NHS patients, and professionals across Birmingham.

⭐️⭐️⭐️⭐️⭐️Always very professional and polite make sure to remind you of appointments and my son is very happy with his new glasses

⭐️⭐️⭐️⭐️⭐️Having needed glasses for the first time in my early 40s I chose to go local and not to one of the big chain opticians. I'm so glad I did the service is excellent and attentive. Since becoming a customer both my daughters have needed glasses and my mother has switched too with excellent results. So 3 generations of the same family can't be wrong.

Find out why.
📍 Book your appointment today
✅ NHS & private tests available

28/07/2025

Think you’re not eligible for an eye test?

You might already be covered by the NHS.

✔️ Free NHS eye tests for children, students, pensioners & adults on certain benefits
✔️ NHS vouchers accepted
✔️ Appointments at Great Barr and Sheldon

📍 Book now and we’ll talk you through what’s included — no pressure, just proper care.

Message us or call to check your eligibility and book.

25/07/2025

Summer holidays = more screen time.

But if your child is rubbing their eyes or squinting — it’s not just tiredness.

📱 Tablets, phones, games…
These can cause eye strain, even in children.
A quick eye test can spot issues early and keep them seeing clearly.

👁️ Free NHS eye tests for children
📍 Book at Direct Vision – Great Barr or Sheldon

📞 Call now or message us to book before the the school holidays start.

Address

122 Hillingford Avenue
Great Barr
B437JU

Opening Hours

Monday	9am - 1pm
	2pm - 5:30pm
Tuesday	9am - 1pm
	2pm - 5pm
Wednesday	9am - 1pm
	2pm - 5:30pm
Thursday	9am - 1pm
	2pm - 5pm
Friday	9am - 1pm
	2pm - 5:30pm

Telephone

+441213250665

Website

http://www.mydirectvision.com/

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