DirectVision Opticians

DirectVision Opticians Trusted family-run opticians with branches in Great Barr and Sheldon. NHS and private eye care, stylish frames, and clear pricing — no hidden extras.

Direct Vision Opticians is your local, family-run optical practice with locations in Great Barr and Sheldon. We offer NHS and private eye tests, a full range of contact lens services, hearing care through Hidden Hearing, and expert help choosing the perfect glasses — including our exclusive J.HYDE collection. Our approach is simple: personal service, professional advice, and transparent all-inclusive pricing. Whether it’s your child’s first test, a contact lens check, or premium varifocals, we’ve got you covered.

📍 Locations & Contact Info:
📍 Great Barr:
122 Hillingford Avenue
Great Barr
Birmingham
B43 7JU
📞 0121 325 0665

📍 Sheldon:
297–299 Church Road
Sheldon
Birmingham
B26 3YH
📞 0121 742 9599

📧 Email: info@jhyde.co.uk
🌐 Website: www.mydirectvision.com

⏰ Opening Hours (suggested format – adjust if needed):
Monday–Friday: 9:00am – 5:00pm
Saturday & Sunday: Closed

The light is changing.Longer days.Brighter skies.Sharper glare.If driving feels harder or your eyes feel strained outdoo...
09/03/2026

The light is changing.

Longer days.
Brighter skies.
Sharper glare.

If driving feels harder or your eyes feel strained outdoors, it may not be your prescription.

It may be your lenses.

Glare protection and lens upgrades available.

Book a lens review.

Children do not always say“I cannot see clearly.”They adapt.They move closer.They lose focus.They rub their eyes.Routine...
07/03/2026

Children do not always say
“I cannot see clearly.”

They adapt.

They move closer.
They lose focus.
They rub their eyes.

Routine eye tests are NHS funded for eligible children.

A simple check can protect confidence, learning and development.

📍 Great Barr
📍 Sheldon

Book your child’s appointment.

🕘 We are now open Saturdays at Direct Vision Great BarrYou can now visit us every Saturday from 9am to 1pm at our practi...
07/03/2026

🕘 We are now open Saturdays at Direct Vision Great Barr

You can now visit us every Saturday from 9am to 1pm at our practice on Hillingford Avenue.

Perfect if you cannot make it in during the week.

Whether you need an eye test, new glasses, or simply want to check your vision, our friendly team is here to help.

📞 Call 0121 325 0665
💻 Book online at mydirectvision.com

Start your weekend with clearer vision.

👁️ Did you know you may be entitled to a FREE NHS eye test?Many people qualify without realising it.You may be eligible ...
05/03/2026

👁️ Did you know you may be entitled to a FREE NHS eye test?

Many people qualify without realising it.

You may be eligible if you are:
• Aged 60 or over
• Under 16 (or under 19 in full time education)
• Diabetic
• Living with glaucoma
• Receiving Universal Credit or certain benefits

Direct Vision offers free NHS eye tests at both our Great Barr and Sheldon practices.

Not sure if you qualify? Our team will happily check for you.

📍 Great Barr – 0121 325 0665
📍 Sheldon – 0121 742 9599

Your eye health matters. A simple test can make all the difference.

Your eyes rarely shout.They change quietly.No pain.No obvious warning.Just subtle shifts you might not notice.Glaucoma a...
05/03/2026

Your eyes rarely shout.

They change quietly.

No pain.
No obvious warning.
Just subtle shifts you might not notice.

Glaucoma and other conditions often develop without early symptoms.

That is why routine eye tests matter — even when your vision feels fine.

📍 Great Barr
📍 Sheldon

Book your appointment today.

🌸 Spring has arrived 🌸There is no better time to book your eye test.Direct Vision is your local independent optician wit...
03/03/2026

🌸 Spring has arrived 🌸

There is no better time to book your eye test.

Direct Vision is your local independent optician with practices in Great Barr and Sheldon, offering thorough NHS and private eye tests for the whole family. No referral needed. No long waits. Just friendly, professional care.

📍 Great Barr – 0121 325 0665
📍 Sheldon – 0121 742 9599

Clear vision starts with a simple appointment.

Your glasses should feel easy.If they do not…It may not be your prescription.It may be the lenses.We offer:• Lens replac...
02/03/2026

Your glasses should feel easy.

If they do not…

It may not be your prescription.
It may be the lenses.

We offer:

• Lens replacement
• Glare protection upgrades
• ZEISS lens options

📍 Great Barr
📍 Sheldon

Book a lens review.

New month.Clearer vision.If February passed quickly, let March start with clarity.Eye tests available for:• Kids• NHS el...
28/02/2026

New month.

Clearer vision.

If February passed quickly, let March start with clarity.

Eye tests available for:
• Kids
• NHS eligible adults
• Private patients

📍 Great Barr
📍 Sheldon

Book today.

When Was Your Last Eye Test?Many patients tell us:“I didn’t realise it had been that long.”If it has been 2 years or mor...
26/02/2026

When Was Your Last Eye Test?

Many patients tell us:
“I didn’t realise it had been that long.”

If it has been 2 years or more, it may be time to book.

Eye tests are not just about updating glasses. They help detect early signs of:

• Glaucoma
• Cataracts
• Macular changes
• General health conditions

Appointments available in Great Barr and Sheldon.

Winter Sun Can Be Harder On Your EyesFebruary light is deceptive.Low winter sun can create strong glare when driving and...
23/02/2026

Winter Sun Can Be Harder On Your Eyes

February light is deceptive.

Low winter sun can create strong glare when driving and walking outdoors.

If you are noticing discomfort, squinting or difficulty driving in bright conditions, it may be time to review your lenses.

At Direct Vision we offer:

✔ Glare protection
✔ ZEISS lens upgrades
✔ Polarised and PhotoFusion options

Available at Great Barr and Sheldon.

Book a consultation today.

Over 60?You may qualify for an NHS funded eye test.Routine eye exams help detect:• Glaucoma• Cataracts• Macular changes•...
21/02/2026

Over 60?

You may qualify for an NHS funded eye test.

Routine eye exams help detect:

• Glaucoma
• Cataracts
• Macular changes
• General health indicators

Many patients do not realise they are eligible.

If you are unsure, call us and we will guide you.

📍 Great Barr
📍 Sheldon

Book online today.

Is Your Child Squinting More This Half Term?Half term often means more tablets, gaming and TV time.If your child is sitt...
18/02/2026

Is Your Child Squinting More This Half Term?

Half term often means more tablets, gaming and TV time.

If your child is sitting closer to screens, squinting, rubbing their eyes or complaining of headaches, it may be time for an eye test.

At Direct Vision in Great Barr and Sheldon, we provide thorough children’s eye tests. NHS funded eye tests and vouchers are available for eligible children.

Early checks protect learning, confidence and development.

Book online or call your local store

Address

122 Hillingford Avenue
Great Barr
B437JU

Opening Hours

Monday 9am - 1pm
2pm - 5:30pm
Tuesday 9am - 1pm
2pm - 5pm
Wednesday 9am - 1pm
2pm - 5:30pm
Thursday 9am - 1pm
2pm - 5pm
Friday 9am - 1pm
2pm - 5:30pm

Telephone

+441213250665

Website

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