DirectVision Opticians

DirectVision Opticians Trusted family-run opticians with branches in Great Barr and Sheldon. NHS and private eye care, stylish frames, and clear pricing — no hidden extras.

Direct Vision Opticians is your local, family-run optical practice with locations in Great Barr and Sheldon. We offer NHS and private eye tests, a full range of contact lens services, hearing care through Hidden Hearing, and expert help choosing the perfect glasses — including our exclusive J.HYDE collection. Our approach is simple: personal service, professional advice, and transparent all-inclusive pricing. Whether it’s your child’s first test, a contact lens check, or premium varifocals, we’ve got you covered.

📍 Locations & Contact Info:
📍 Great Barr:
122 Hillingford Avenue
Great Barr
Birmingham
B43 7JU
📞 0121 325 0665

📍 Sheldon:
297–299 Church Road
Sheldon
Birmingham
B26 3YH
📞 0121 742 9599

📧 Email: info@jhyde.co.uk
🌐 Website: www.mydirectvision.com

⏰ Opening Hours (suggested format – adjust if needed):
Monday–Friday: 9:00am – 5:00pm
Saturday & Sunday: Closed

A quiet January check-in for your eye health 👁️Eye tests aren’t just about glasses. They help monitor eye health and cat...
14/01/2026

A quiet January check-in for your eye health 👁️

Eye tests aren’t just about glasses. They help monitor eye health and catch early changes — even when your vision feels fine.

NHS and private appointments available.

👉 Book your eye test

Struggling to see clearly in the dark this winter? 🚗🌙Glare, halos, or reduced clarity when driving at night can be signs...
11/01/2026

Struggling to see clearly in the dark this winter? 🚗🌙

Glare, halos, or reduced clarity when driving at night can be signs your vision has changed.

✔ NHS & private eye tests
✔ Winter vision checks
✔ Great Barr & Sheldon

Book your appointment!

New year. New vision. ✨January is the most popular time to book an eye test — and for good reason.If your eyesight feels...
08/01/2026

New year. New vision. ✨

January is the most popular time to book an eye test — and for good reason.
If your eyesight feels tired, blurry, or overdue a check, now is the time.

✔ NHS & private eye tests
✔ Adults & families
✔ Great Barr & Sheldon

Book now!

Back to school starts with clear vision 👓If your child is struggling to focus, read, or see clearly, an NHS eye test can...
05/01/2026

Back to school starts with clear vision 👓

If your child is struggling to focus, read, or see clearly, an NHS eye test can help identify issues early — before they impact learning.

✔ NHS-funded eye tests
✔ Children & teens
✔ Great Barr & Sheldon

Book now!

New year, new clarity. 👓✨Late December into January is the UK’s biggest glasses upgrade season — and it’s the perfect mo...
29/12/2025

New year, new clarity. 👓✨

Late December into January is the UK’s biggest glasses upgrade season — and it’s the perfect moment to refresh your prescription or choose new frames.

✔ Adults + kids
✔ NHS & private tests
✔ Essentials, Luxury + J.HYDE eyewear
✔ Great Barr & Sheldon

Book your eye test or browse frames in-store!

Over 60? Your NHS eye test is completely free — all year round, including winter. ❄️A quick check can protect your sight...
27/12/2025

Over 60? Your NHS eye test is completely free — all year round, including winter. ❄️

A quick check can protect your sight and keep you seeing clearly for the months ahead.

📍 Great Barr
📍 Sheldon

Appointments available.

Winter headaches? It might be your eyes.Shorter days + brighter indoor lighting + more screens = peak season for eye str...
25/12/2025

Winter headaches? It might be your eyes.

Shorter days + brighter indoor lighting + more screens = peak season for eye strain.

If your head feels heavy, tired, or tense… an eye test can bring real clarity.

✔ NHS & private tests
✔ Great Barr + Sheldon
✔ Appointments available this week

Book your eye test!

Keep your glasses smudge-free for the festive season 🎄Pop in for lens spray, microfibre cloths, or a quick frame adjustm...
22/12/2025

Keep your glasses smudge-free for the festive season 🎄

Pop in for lens spray, microfibre cloths, or a quick frame adjustment.

📍 Great Barr & Sheldon

Visit us

Give your child the best start for the January school term.Free NHS eye tests available for under-19s.Perfect for winter...
20/12/2025

Give your child the best start for the January school term.

Free NHS eye tests available for under-19s.

Perfect for winter learning.

📍 Great Barr & Sheldon

Book today

Blurry vision? Eye strain? Light sensitivity?These are early signs your prescription may have changed — winter makes the...
18/12/2025

Blurry vision? Eye strain? Light sensitivity?

These are early signs your prescription may have changed — winter makes them even more noticeable.

👁️ NHS & private eye tests available
📍 Great Barr & Sheldon

Book your appointment

See the festive season in HD clarity.ZEISS lenses reduce glare, brighten low-light vision and make winter screens easier...
15/12/2025

See the festive season in HD clarity.

ZEISS lenses reduce glare, brighten low-light vision and make winter screens easier on your eyes.

📍 Great Barr & Sheldon

Ask about ZEISS

Many people qualify for free NHS eye tests — especially during winter.If you receive certain benefits, are over 60, or h...
13/12/2025

Many people qualify for free NHS eye tests — especially during winter.

If you receive certain benefits, are over 60, or have kids under 19, you may be eligible.

We’ll help you check in seconds.

📍 Great Barr & Sheldon

Check eligibility

Address

122 Hillingford Avenue
Great Barr
B437JU

Opening Hours

Monday 9am - 1pm
2pm - 5:30pm
Tuesday 9am - 1pm
2pm - 5pm
Wednesday 9am - 1pm
2pm - 5:30pm
Thursday 9am - 1pm
2pm - 5pm
Friday 9am - 1pm
2pm - 5:30pm

Telephone

+441213250665

Website

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