DirectVision Opticians

DirectVision Opticians Trusted family-run opticians with branches in Great Barr and Sheldon. NHS and private eye care, stylish frames, and clear pricing — no hidden extras.

Direct Vision Opticians is your local, family-run optical practice with locations in Great Barr and Sheldon. We offer NHS and private eye tests, a full range of contact lens services, hearing care through Hidden Hearing, and expert help choosing the perfect glasses — including our exclusive J.HYDE collection. Our approach is simple: personal service, professional advice, and transparent all-inclusive pricing. Whether it’s your child’s first test, a contact lens check, or premium varifocals, we’ve got you covered.

📍 Locations & Contact Info:
📍 Great Barr:
122 Hillingford Avenue
Great Barr
Birmingham
B43 7JU
📞 0121 325 0665

📍 Sheldon:
297–299 Church Road
Sheldon
Birmingham
B26 3YH
📞 0121 742 9599

📧 Email: info@jhyde.co.uk
🌐 Website: www.mydirectvision.com

⏰ Opening Hours (suggested format – adjust if needed):
Monday–Friday: 9:00am – 5:00pm
Saturday & Sunday: Closed

Glare at dusk? See clearly with ZEISS this autumnStruggling with headlight glare? Try ZEISS anti-reflective lenses for c...
08/10/2025

Glare at dusk? See clearly with ZEISS this autumn

Struggling with headlight glare? Try ZEISS anti-reflective lenses for calmer night vision.

📍 Great Barr & Sheldon | 👓 NHS & private

Upgrade to ZEISS today

Autumn eye test: see comfortably as days get darkerDarker evenings? More screen time? Don’t wait for eye strain.✅ Privat...
05/10/2025

Autumn eye test: see comfortably as days get darker

Darker evenings? More screen time? Don’t wait for eye strain.

✅ Private & NHS tests | 📍 Great Barr & Sheldon | 👓 ZEISS upgrades

Book your eye test today

🍂 Autumn clarity starts here.Book your private or NHS eye test and see the difference.📍 Great Barr & Sheldon👓 Book now
29/09/2025

🍂 Autumn clarity starts here.

Book your private or NHS eye test and see the difference.

📍 Great Barr & Sheldon
👓 Book now

⏳ Don’t wait until there’s a problem.Your eyes deserve regular care — with NHS or private tests at Direct Vision.📍 Great...
27/09/2025

⏳ Don’t wait until there’s a problem.

Your eyes deserve regular care — with NHS or private tests at Direct Vision.

📍 Great Barr & Sheldon

👓 Book today

Is Your Child Struggling at School?Squinting, headaches, or holding books close can all be signs they need an eye test. ...
24/09/2025

Is Your Child Struggling at School?

Squinting, headaches, or holding books close can all be signs they need an eye test.

NHS-funded tests available now.

📍 Great Barr & Sheldon

Book Now!

📚✏️ Back-to-school means healthy eyes too.Book your child’s NHS eye test this week and make sure they’re comfortable in ...
20/09/2025

📚✏️ Back-to-school means healthy eyes too.

Book your child’s NHS eye test this week and make sure they’re comfortable in the classroom.

👓 Free NHS tests & glasses
📍 Great Barr & Sheldon
📲 Book now

Varifocal ExpertiseStruggling with varifocals? You’re not alone.At Direct Vision, we specialise in expert varifocal fitt...
17/09/2025

Varifocal Expertise

Struggling with varifocals? You’re not alone.

At Direct Vision, we specialise in expert varifocal fittings using ZEISS lens technology for precision and comfort.

✅ Custom measurements
✅ NHS & private options
📍 Great Barr & Sheldon

Book your fitting today.

📚 Kids are back-to-school, but make it clear.Book an NHS eye test for your child this week — ready for term time.👓 Upgra...
06/09/2025

📚 Kids are back-to-school, but make it clear.

Book an NHS eye test for your child this week — ready for term time.

👓 Upgrades available

📍 Great Barr & Sheldon

Book today.

Not all lenses are equal.ZEISS lenses give you clarity, comfort, and protection — every single day.👓 Available with any ...
03/09/2025

Not all lenses are equal.

ZEISS lenses give you clarity, comfort, and protection — every single day.

👓 Available with any frame
📍 Great Barr & Sheldon
📲 Ask us about ZEISS today

⏳ Appointments are filling fast.Don’t wait for September — book your summer eye test now. ✅ NHS & private📍 Great Barr & ...
30/08/2025

⏳ Appointments are filling fast.
Don’t wait for September — book your summer eye test now.

✅ NHS & private
📍 Great Barr & Sheldon
📲 Book today

Varifocal Fitting Experts!Struggling with your current varifocals? You’re not alone.At Direct Vision, we specialise in c...
27/08/2025

Varifocal Fitting Experts!

Struggling with your current varifocals? You’re not alone.

At Direct Vision, we specialise in custom ZEISS varifocals for all-day comfort and clarity.

✅ Specialist fitting service
✅ NHS & private available
📍 Great Barr & Sheldon

📚✏️ Back-to-school prep isn’t just about uniforms — it’s about healthy eyes too.Book your child’s free NHS eye test now ...
25/08/2025

📚✏️ Back-to-school prep isn’t just about uniforms — it’s about healthy eyes too.

Book your child’s free NHS eye test now and give them the best start this September.
👓 Stylish frames included
✅ Upgrade options available
📍 Great Barr & Sheldon

Book Now!

Address

122 Hillingford Avenue
Great Barr
B437JU

Opening Hours

Monday 9am - 1pm
2pm - 5:30pm
Tuesday 9am - 1pm
2pm - 5pm
Wednesday 9am - 1pm
2pm - 5:30pm
Thursday 9am - 1pm
2pm - 5pm
Friday 9am - 1pm
2pm - 5:30pm

Telephone

+441213250665

Website

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