MAGI Empowering you through neurodivergence so you thrive in life.

MAGI™️

Designed from lived experience, MAGI supports neurodivergent women through ADHD, PMDD, perimenopause, burnout, and more. For women navigating ADHD, PMDD, perimenopause, or burnout, MAGI is built from lived experience to help you find support that truly works with your mind and body.

Help shape the design of the MAGI app.⁠⁠We’re running a short survey to understand what women want from digital wellbein...
07/01/2026

Help shape the design of the MAGI app.⁠

We’re running a short survey to understand what women want from digital wellbeing tools, including preferences around features, personalisation, flexibility and navigation.⁠

The survey takes around 10 to 15 minutes.⁠

Everyone who completes it will receive a free lifetime MAGI membership and early access when we launch 🚀⁠

Follow the link to take part - https://forms.office.com/e/mkiMrChWSd

As we step into 2026, I just want to pause and say thank you.Last year was a big one. Hard, stretching, emotional, groun...
07/01/2026

As we step into 2026, I just want to pause and say thank you.

Last year was a big one. Hard, stretching, emotional, grounding, and honestly a bit surreal at times. What started as an idea born out of frustration, lived experience, and a lot of “there must be a better way”… has grown into something real.

Me and MAGI have come a long way, and that hasn’t happened because I did everything right or had all the answers. It’s happened because of people. Conversations. Support. Encouragement. Honest feedback. Belief.

Thank you to everyone who listened while I talked it through out loud.
To those who shared their stories and trusted me with them.
To the people who opened doors, made introductions, challenged my thinking, or simply checked in.
To the quiet supporters watching from the sidelines, rooting for this even when it was early and messy.

Building something that genuinely cares about women, neurodivergent people, and those who’ve been missed by systems isn’t easy. But it’s worth it. And it feels even more meaningful knowing I haven’t done it alone.

2026 feels steady. Grounded. Intentional.
Not about rushing, proving, or performing.
Just continuing to build something useful, ethical, and human.

I’m really grateful you’re here.
And I’m excited for what comes next.

Take part here:
MAGI app design survey -
https://lnkd.in/edVtEtPV

Experiences of women’s health and wellbeing support
https://lnkd.in/eCqJRVTN

Keep updated at heymagi.com














07/01/2026

Why are so many women still waiting decades for answers?⁠

Carly Walter, founder of MAGI, shares part of her story, a story that’s far too common.⁠

Too many women spend years being misdiagnosed, dismissed or misunderstood. Especially those who are neurodivergent or hormonally complex.⁠

MAGI is being built from lived experience, with one aim: earlier support, clearer insight and better outcomes for women who have been overlooked for too long.⁠

Care should never start at crisis point.⁠

Want to be part of our journey? ⁠
Sign up to our waiting list (link in bio)

Understanding women properly starts here.⁠⁠For too long, wellness has told women to chase balance, wake early, work hard...
06/01/2026

Understanding women properly starts here.⁠

For too long, wellness has told women to chase balance, wake early, work harder, stay calm. But women aren’t built for consistent, linear efforts, we’re built on rhythm.⁠

At MAGI, we bring together science, psychology and lived experience to help women understand how their minds and bodies actually work.⁠

Hormones, focus, mood, motivation, they all move in patterns. Once you see them, everything makes more sense.⁠

Join our waiting list to get access to our app first.

https://heymagi.com

📣  Take part in our MAGI research surveys ⁠⁠We’re inviting neurodivergent women to share their experiences and help shap...
05/01/2026

📣 Take part in our MAGI research surveys ⁠

We’re inviting neurodivergent women to share their experiences and help shape the future of hormone-aware wellbeing support. Your feedback will directly influence how MAGI is designed ahead of beta testing.⁠

We have two short surveys open, each taking around 10 to 15 minutes, and both will close in seven days.⁠

Everyone who completes a survey will receive a free lifetime MAGI membership and early access when we launch.⁠

⁠Take part here:
MAGI app design survey -
https://forms.office.com/e/mkiMrChWSd

Experiences of women’s health and wellbeing support
https://forms.office.com/e/YcP9NYRGjQ

WTF is going on with mental health “reviews” – and why I’m building MAGI  Wes Streeting has ordered a review into rising...
04/12/2025

WTF is going on with mental health “reviews” – and why I’m building MAGI

Wes Streeting has ordered a review into rising mental-health, ADHD and autism diagnoses because benefit claims have “soared”.
Translation: Are people genuinely unwell, or are we over-pathologising normal feelings?

On paper it’s “clinical clarity”.
In real life, for neurodivergent, hormonally sensitive, burnt-out women and girls, it lands like a threat.

4.4 million working-age people are now on sickness benefits — up 1.2 million since 2019 — and the biggest rise is 16–34 year olds. That’s not a vibe. That’s lived reality.
For many of us, diagnoses weren’t labels — they were oxygen. Access to meds, adjustments, actual survival.
And now the narrative is drifting back towards: are you really ill, or just not resilient enough for late-stage capitalism?

As someone misdiagnosed for years, neurodivergent, working daily with hormones, PMDD, perimenopause and nervous systems — this hits a very specific nerve.

We are NOT suddenly “weaker”.
The system is burning people out.
Women / AFAB folks are the canaries in the mine.

This is exactly why I’m building MAGI.

If the state is questioning:
• who “deserves” a diagnosis
• who “deserves” benefits
• what counts as “real” mental illness

…then we need our own receipts.

I’m building MAGI – My Adaptive Guide for Insight, a pocket bestie for neurodivergent and hormonally sensitive women and girls to:

• track what’s actually happening — mood, energy, sleep, cycle, overwhelm
• spot patterns clinicians miss — hormones + ND traits + life stress
• advocate with clear, visual patterns instead of “I don’t know, I just feel awful”
• hold your story in one place instead of repeating trauma to every new professional

MAGI isn’t about giving people more labels.
It’s about self-understanding, evidence for appointments, and reducing the mental load you’ve been carrying alone.

If governments are tightening scrutiny, then women must not be gaslit twice — first by the system that broke them, then by the system deciding if they’re “ill enough”.

How we can help each other right now

• Believe people when they say they’re struggling — especially teens and young adults
• Share resources, not shame
• Start tracking your reality (or soon, track inside MAGI)
• Talk about the intersection: neurodivergence + hormones + poverty + unsafe work — the exact group now being questioned

I’m not building MAGI to suit a welfare-reform narrative.
I’m building it so women and girls stop being invisible in the data that decides who gets help.

If you want to join early testing, share your lived experience or support MAGI, drop a 💬 or message me “MAGI”.

We’re not over-pathologised.
We’re under-supported — and finally being counted.



Is it Monday already? 😅⁠⁠The weeks seem to be moving quickly as we head towards Christmas, so it can help to take a mome...
01/12/2025

Is it Monday already? 😅⁠

The weeks seem to be moving quickly as we head towards Christmas, so it can help to take a moment and notice what feels steady or good for you today.⁠

At MAGI, we have been reflecting on what we are building. A space where neurodivergent women, and women navigating hormonal change, can understand their bodies and minds with more clarity. A space that supports daily life.⁠

Wellbeing is not something you reach and complete. It grows over time, through small moments of calm that make the day feel more manageable.⁠

Join our community 🫶⁠
heymagi.com⁠

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Image description:⁠
A person with long dark hair and a striped orange-and-white shirt laughs while holding an ice cream cone. They are outdoors, with blurred lights and greenery in the background, suggesting a relaxed, summery setting.

It's about time an app for neurodivergent women is actually built, tested and informed by neurodivergent women, isn't it...
27/11/2025

It's about time an app for neurodivergent women is actually built, tested and informed by neurodivergent women, isn't it?⁠

That's what we're doing at MAGI 🙌⁠

We're researching with our community, so we can build something that is truly valuable. ⁠

If you’re a neurodivergent woman or navigating hormone health challenges, we’d love to hear your story.⁠

Our 45-minute one-to-one interviews are flexible and online. ⁠
The interview itself is a simple conversation, and anything you share will be anonymised in our data.⁠

As a thank you, you’ll receive:⁠
• a £25 voucher⁠
• free lifetime access to MAGI when we launch⁠

Your insight helps us understand what real support looks like.⁠

Follow the link for more info - https://mailchi.mp/heymagi/research

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Image description:⁠
A pastel graphic with two overlapping pink speech bubbles and floating spheres. A dark green circle reads: “45-minute interview for MAGI”. A pink circle reads: “£25 voucher + free lifetime membership”. The background fades from pale green to yellow and pink.

For decades, women have been underrepresented in research, especially when it comes to hormones, neurodivergence, and me...
07/11/2025

For decades, women have been underrepresented in research, especially when it comes to hormones, neurodivergence, and mental health.⁠

Most medical studies were designed around male biology. Most diagnostic tools were tested on male brains.⁠

So when women describe fatigue, pain, sensory overload, or mood shifts, they’re often told it’s “stress” or “just hormones.”⁠

Science is catching up....slowly. But we still need better data, more lived experience, and healthcare that recognises the full picture of a woman’s body and mind.⁠

MAGI exists because too many women had to become their own evidence.⁠

We’re here to change that story, with tools, conversations, and technology grounded in inclusion and compassion. ⁠

Want to be part of our journey?

Join our waitlist heymagi.com

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Image description:
A green background featuring a network of glowing neural connections. Bold white text reads: “Science needs to see women properly.” The MAGI logo appears in the top right corner. The image has a scientific and modern look.

Ever caught yourself smiling when you don’t really feel like it, or pretending to be “fine” when you’re running on empty...
06/11/2025

Ever caught yourself smiling when you don’t really feel like it, or pretending to be “fine” when you’re running on empty? That’s a small version of what’s called masking.⁠

Masking means hiding or managing parts of yourself so you can fit in, stay safe, or keep things smooth.⁠

It might look like forcing eye contact, rehearsing what to say, holding back stimming or fidgeting, or pushing through sensory overload when you’d rather step away.⁠

Most of us learn it early, especially women who’ve been taught to be pleasant, polite, or “easy to be around.” 🙄⁠

At first, it helps us get through social spaces, work, or school. But over time, it can lead to burnout, anxiety, and feeling disconnected from who we really are.⁠

Masking is a strategy your brain built for safety, but over time you can sometimes feel like you don't know who you are! ⁠

In our MAGI Facebook community next week, we’ll be sharing an activity to help you reconnect with your authentic self and drop the mask, all about carving out time to sit, reflect, and gently remember who you are and what matters most.⁠

Join our community of thinkers, feelers, and builders shaping a new kind of emotional support 🫶⁠

heymagi.com⁠

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Image description:⁠
A dark green graphic featuring a side profile of a person wearing a bright green jumper. Their face is artistically merged with colourful flowers, including yellow, pink, and white blooms. The text at the top reads “Masking” and below it, “What it is and why it happens.” The MAGI logo appears in the bottom left corner.

05/11/2025

Not another ADHD quiz 🫣

We’ve all done it, out of desperation to find answers we’ve clicked all the way through one of those ADHD quizzes, only for it to tell you what you already know 🙃

But what we really need is the context. The science behind how hormones, dopamine, energy and neurodiversity interact together.

Women don’t need another quiz, or an ADHD hack app, we need technology that help us understand our bodies better.

Magi is built by neurodiverse women, for neurodiverse women.

Want to be the first to try Magi?

We’re looking for neurodivergent women to test our app, give feedback and shape our journey.

Comment or message if you’d like to be involved ❤️

heymagi.com

📣 We’re looking for women to test the first version of MAGI ⁠⁠MAGI is an app that learns from your emotional patterns, r...
04/11/2025

📣 We’re looking for women to test the first version of MAGI ⁠

MAGI is an app that learns from your emotional patterns, recognising shifts in mood, focus and energy to offer evolving, evidence-led support.⁠

Each interaction helps it understand what kind of comfort, clarity or reflection you might need next.⁠

By joining this early testing group, you’ll help shape how technology can truly understand women, not as data points, but as complex, rhythmic beings.⁠

Sign up via the link in bio to join the first round of testers
https://heymagi.com/

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Image description:⁠
A smartphone displays the MAGI app interface. The screen shows mood and energy tracking options with emoji sliders, and sections for hormonal health tracking and energy mapping. A green bubble reads, “Listens and learns, MAGI grows with you, support that adapts over time.” The design features soft pastel colours and round 3D shapes.

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