05/10/2025
My trusted colleague in Kyiv, Olesia Briazgunova, has just shared this video with me — a reminder of why this work is so very important.
For more than three years, I’ve been raising funds to deliver urgent humanitarian aid to Ukraine. Sometimes I’ve personally transported the supplies; other times I’ve relied on trusted colleagues in Ukraine, like Olesia, to purchase and distribute aid locally. I’ve also had enormous help with logistics in the UK and Poland.
From the very beginning, the priority has been clear: get critical aid to where it’s needed—fast—usually within a week.
To date, I’ve raised £250,000 cash and a further £50,000 worth of kit.
This includes:
Life-saving medical supplies mostly to stop bleed out
Endoscopy equipment
Portable Ultrasound devices
Vehicles converted into ambulances
Building materials to repair homes shattered by shelling
Generators
Power packs
Jammers to bring down drones
Laptops for schools children
Women’s sanitary products
Stretchers
Tracking where aid ends up in a war zone is never simple, but I’ve been consistently amazed by how diligently local groups and medics send reports. Hand me a map of Ukraine and I can pinpoint exactly where the 12 vehicles I’ve purchased have gone. (Well, 9 of them—three have been destroyed in combat zones.)
I’m deeply grateful to every individual and foundation that has stood with me on this journey—a journey I originally thought would be a single fundraising round and one trip to Kyiv back in April 2022. How wrong I was.
It hasn’t always been easy balancing my business, my amazing clients, and this life-saving mission. But when you start something like this… how do you step back?
💛 Thank you to everyone who has supported, donated, transported, or simply cheered me on. Your help has made a real difference. It has saved lives.