Way of the Viking

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Way of the Viking

Way of the Viking helps men reclaim strength, confidence & purpose through physical challenge, brotherhood, mindset work & real accountability.

For those ready to rise, reconnect & lead. Message us to join the movement.

03/02/2026

Lapland…

When myself and my great mate and fellow Viking Jim did the maddest of things at the end of 2021 and decided to buy a house and land just south of the Arctic circle…

In a part of Scandinavia neither of us had even ever visited before…

We had no idea how many challenges we would have to overcome.

And those challenges keep coming…

Temperatures of -37 degrees just a couple of weeks ago..

Every time we arrived here whilst renovating this cottage a new challenge was thrown our way.

Hot in the summer, freezing in the winter,great thaw in the spring..

24 hour daylight in summer to only a couple of hours of daylight in the mid winter

It is constantly testing us and our resilience…

But we wouldn’t have it any other way.

It is also one of the most beautiful, pure and spectacular regions in the world.

And it is an adventure we never regret…even when it creates challenge after challenge.

It’s worth it.

Resilience isn’t about being tough…it’s about not giving up when the potential reward is worthwhile.

If you have a goal you want to achieve…you never fail unless you give up. Until that point you are simply learning and gaining feedback.

Thankyou Lapland and our funky cottage for always keeping us learning.

And for providing a base for so many of our Vikings and Freyja’s to have the most special and unique reset experiences.

It sure is a cool place 👌🥶

01/02/2026

Never grow tired of Scandinavia and our Lapland cottage...

Whilst we have had to come out here for urgent repairs...

It’s always a pleasure to be here.

This cottage always throws up new challenges...it’s the tough side of being in such a harsh and yet fast changing climate...

But that is all part of the process and helps build our resilience and belief that every problem can be overcome eventually...

31/01/2026

If you’re local to us…come and join us for a free trial!!

If you’re not…we have plans to enable you to join us too but there are a few finishing touches to be done.

Keep following, commenting, and messaging us so we can keep you in the loop…

And it’s always great to hear from our mates anyway, wherever you are! 💪😀

30/01/2026

The tribe keeps growing..

The movement continues to expand…

Times are-a-changing and we are here to support driving that change ..

Modern masculinity!

Men being men..

But with an understanding that opening your mind to have courageous conversations and time for focused reflection…

Alongside all of the physical challenges, discipline and camaraderie that we crave as men…

Puts us in a stronger position moving into our future to fulfil our potential…

And be the man we WANT to be…

The man we can be PROUD to be!!!

It’s not just for hype.

We are enabling men as we speak to create REAL positive change in their lives…by giving them the platform, the support, the map and the licence to do exactly that…create real POSITIVE change.

Stay tuned for more

29/01/2026

As men, when things get tough often we isolate, bury our heads in the sand and put ourselves to the bottom of our priority list

But in doing that we increase resentment and slowly drift into the grey zone...

Where nothing is bad enough to make us stand up and take action...but we sure as hell don’t feel good either.

We are simply surviving and existing

But life can be so much more than that

We may just need something to light our inner fire again…a tribe to keep us accountable to doing the things we need to do to move forwards towards our potential

28/01/2026

Mental strength is all about STANDARDS!!

Setting those standards and then living by those standards…

The issue comes when we set standards that are too high for us to achieve on a regular basis (leading to boom and bust periods and lack of consistency) …

Or when we haven’t clarified the standards we choose to live up to meaning we never expand ourselves and move towards our potential…

Choosing realistic, at the peak of your reach but absolutely attainable standards…and then choosing to live up to them on a daily basis leaves us feeling mentally strong, fulfilled…and positive that we are living life in alignment with who we would CHOOSE to be

What are YOUR standards?
What are your daily unconditionals?

Comment below.

27/01/2026

People often comment that Way of the Viking looks more like a physical training programme than a mental fitness one…

As if we can only train our mind through sitting in a room talking or meditating or journalling..

And whilst we absolutely advocate all of those things to work on your mental fitness and have many of them in our programme…

The physical and the mental are inextricably connected

Physical fitness IS mental fitness…

And mental fitness increases through physical fitness

We train resilience, discipline, goal setting, commitment, confidence, belief, dopamine receptors…

All things that INCREASE our potential mental fitness.

And so many mental fitness heroes journeys have started by someone beginning by working on their physical fitness first…

Life is always better when you feel PHYSICALLY fitter…never forget that.

It may not be the answer to all of your mental stressors…but it sure will help and is a great place to start.

23/01/2026

Research shows gratitude:

• Increases patience and long-term thinking (critical for saving & investing)

• Reduces impulse spending and materialism

• Lowers stress and improves sleep

• Strengthens social bonds and trust

• Increases consistency with healthy habits

Gratitude isn’t soft.

It’s a performance ADVANTAGE!

Whilst gratitude doesn’t create wealth in different areas of life directly…

It does create the MINDSET and BEHAVIOURS that do.

22/01/2026

Success isn’t built in a day.

It’s forged through small, consistent actions — every single day.

Let it compound. Let it shape you

21/01/2026

“Whatever you want for your kids, you must obtain for yourself” - Jerry Wise

I believe this falls into all walks of life.

How can we confidently lead people in whatever sphere of life if we are unable to lead ourselves.

-that cheeky extra drink that you know you shouldn’t

-the excuse made to avoid the workout even though you know you desperately need it

- the v**e you know you should give up

- the extra treats when you have said you are going to lose weight

- the avoidance of the uncomfortable situation even though you know it’s essential for your growth

They may seem small, but each one erodes your confidence because deep down you know you can’t be trusted.

This all tells you that you are unable to lead yourself and have the self control needed to succeed...

And that diminishes your ability to lead:

- your family
- your business
- your life

If you want to be a leader in life as we were all born to be...start by leading YOU.

Address

Perch Gym And Surrounding Nature
Lancing

Telephone

+447771750532

Website

https://way-of-the-viking.com/, https://linktr.ee/wayoftheviking

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