Wolf Eyewear

23/02/2026

We're always on the lookout for brands that share our passion for eyewear that stands out from the crowd. And we've found something special.

Meet LOMA.

Inspired by Lower Manhattan, its history, its grit, its creativity, LOMA is an eyewear collection designed in Paris and handcrafted in acetate and titanium. It's got soul. It's got style. And it's now exclusively available in the UK & Ireland through Wolf Eyewear.

We'll be unveiling the full collection at 100% Optical on Stand G20, 28 February - 2 March.

16/02/2026

This Parrot is definitely not dead. 🦜

In fact, it's never looked better.

Our signature Parrot collection is heading to 100% Optical, and we'd love you to come and see why it's become a firm favourite with independent opticians across the UK.

09/02/2026

In just a few weeks, we'll be launching something very exciting... Our new Capsule Collection, and you can be among the first to see it by booking an appointment with the team. Make sure you sign up to our email list to find out more.

28/01/2026

26/01/2026

1112 Going, going....

Maybe it's the elegant metal frame with our signature acetate touches. Or the fact it comes in three gorgeous colourways – Rose Gold Navy, Gold Purple, and Red Brown Mottle – each one as distinctive as the last.

But here's the thing: we make our frames in small batches. Always have, always will. It's how we keep the quality high and the designs exclusive to your practice and right now, stocks are running low.

Model 1112C36

23/01/2026

Same you, bolder energy. That's what happens when you find frames that actually reflect who you are. Colourful. Confident. Completely captivating. Your moment starts now.

Can't wait to see you at next weekend, Jan 31 - Feb 2 2026. Pavilion 2 - Booth K68

Model > 3205/C10

21/01/2026

The spotlight's waiting. Will you step into it? Our latest collection brings the boldness, the colour, the confidence – you bring the rest. Let's make heads turn.

Model > 4073/C9

12/01/2026

Winter sunshine hits different. ❄️☀️

Morning commutes. Ski trips. That unexpected glare that catches everyone off guard. If you're planning your winter escape, we've got the frames to make you stand out.

Polarised. Protected. Bold. Distinctive.

Because your sunglasses shouldn't disappear.

Life in colour, whatever the season 🐺

05/01/2026

Get ready to step into the spotlight with Wolf Eyewear's Spring 2026 Collection. Bold laminations, vibrant colours, and frames designed to turn heads. This is eyewear that doesn't just help people see better, it helps them be seen. Available now from your Area Sales Manager.

14/11/2025

Grey skies. Grey mood. Grey Friday.

But here's the thing – you don't have to match the weather.
We've built our entire business on the belief that colour transforms everything. So yes, it might be dreary outside. But it's Friday, and that's reason enough to add a splash of colour to your day.

We don't do grey. We live life in colour.

Happy Friday from all of us at Wolf Eyewear 🐺

07/11/2025

Small runs. Big personality. That's the Wolf way! Launching next week, our Limited Run collection. Just 100 numbered pieces per design.

05/11/2025

Number 73 of 100 could be yours. Or number 12. Or number 99. Once they're gone, they're gone. Our Limited Run collection? Just 100 numbered pieces per design. Launches on 10 November in all great independent opticians.