Wales Perfumery

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Wales Perfumery

Wales Perfumery is a modern perfumery based in rural Monmouthshire Wales. Bespoke fragrance, wo

29/03/2026

"Mum, what were you like in the '90s?"

Okay, so they're not all technically '90s pics, but while having a clear out last weekend I found these, and couldn't resist sharing. Fragrance has been such a big part of my life for a long, long time.

1
Behind the Aqua Di Gio fountain in Paris, my head hiding in the water 🤣. My Mum bought me a bottle, I loved it! Created by one of my hero perfumers.

2
I worked for Lancôme on a Sunday, alongside my regular job, just because I loved perfume. It was when Miracle was launched.

3
Visiting Paris, just because.... fragrance.

So, I'd love to know, what were are your favourite scents from your 'fragrance formative' years, be they '90s or otherwise. Tell me innthe comments 👇

27/03/2026

Every scent I make starts with a place, a memory, or a story worth telling. This Spring, discover the one that's yours.

Two collections. One independent perfumery. Handcrafted in Wales.

Swipe through to explore, then find your fragrance
https://walesperfumery.com/niche-fragrance/

25/03/2026

A little throwback to last month, and a handy tip if you're going to see us at either show or in May.

Fragrance funnels - always the big end of the funnel for smelling!

You're welcome 😉

23/03/2026

This molecule is everywhere. You just didn't know its name. 🌿

Dihydromyrcenol. Powerful, persistent, and unmistakably fresh. It has a zesty lime and lemon character, a hint of lilac and pine, and a soft floral edge that makes it feel bright and alive rather than sharp.

It is an upcycled material, extracted from turpentine as a by-product of the softwood timber and paper industry, and it is 100% biodegradable. Something genuinely beautiful coming from something that would otherwise go to waste. That is exactly the kind of material story I love.

In perfumery, one of its most important jobs is to support and extend citrus notes, keeping them alive long after they would otherwise have faded. You will find it in colognes, marine fragrances, anything with that clean, bright, just-washed quality. It is one of the workhorses of modern perfumery, quietly doing some of the most beautiful work in the background.

I have used it in Coast, in Cornovii, and in Country too. Each time for slightly different reasons, but always for that same quality of freshness and lift.

🔗 Full deep dive on the blog now.
https://walesperfumery.com/niche-perfumery-materials/dihydromyrcenol-perfumers-notebook/

16/03/2026

It's National Fragrance Week, and to celebrate we're giving away something a bit special.

One lucky winner will receive a full 50ml bottle of Celt Parfum, plus their choice of any 30ml fragrance from the rest of the Wales Perfumery collections. That's a proper prize for a proper fragrance lover.

Celt is one of my favourites to talk about. It's built around a bespoke mead accord and to***co absolute, inspired by the ancient Celtic world of Brittany. Dark, honeyed, deeply evocative. Later this week I'll also be sharing a piece with on the inspiration behind The Celts collection, so this feels like the right moment to get one of you into it.

To enter:
• Follow
• Like this post
• Tag two friends in the comments who deserve a beautiful fragrance in their life

One entry per comment. Tag as many pairs of friends as you like.

The winner will be drawn after our Spring Equinox Masterclass on Sunday 22nd March. UK entries only.

Good luck, and happy National Fragrance Week. Louise x

13/03/2026

The ti**le of pipettes on glass, the soft background chatter as you discover scents that unlock happy memories.

Music to my perfumer's ears, and a part of the reason I love welcoming you to my Monmouth lab for hand on perfume making workshops and experiences. Almost fully booked for tomorrow, and I can't wait.

11/03/2026

Spring has a smell. 🌿🌼
Daffodils up, narcissus in the breeze, and the first hint that the grass will need cutting soon. Country | Gwlad is built from exactly that moment. Green, clean, and genuinely hopeful.

https://walesperfumery.com/product/country-eau-de-parfum/

09/03/2026

🌿Cis-3-hexanol 🌿
The molecule behind that unmistakable smell of freshly cut grass.

It's intensely green, surprisingly powerful, and one of those materials that stops you in your tracks the moment spring arrives and the first lawnmower of the season starts up down the road. Derived from biotechnology, 100% biodegradable, and used across both perfumery and the flavour industry, it's a fascinating little molecule with a lot to say.

I've worked with it in Country, and now it's coming back into the studio as one of the materials we'll be exploring in the upcoming Spring Equinox Masterclass.

Places are still available if you'd like to join us and get hands-on with materials like this one.
https://walesperfumery.com/product/spring-perfume-making-class/

07/03/2026

Have you ever stood in front of a fragrance and wondered what the difference between an Eau de Parfum and an Eau de Toilette actually is? You're not alone. It's one of the questions I'm asked most often, and it's a really good one.

The short answer: it's all about concentration, the percentage of aromatic oils in the bottle. But the longer answer is much more interesting, because that percentage changes not just how strong a fragrance is, but how it moves, how it develops on your skin, and how long it stays with you.

Swipe through for my perfumer's guide to the four main concentrations, and let me know in the comments which is your favourite to wear.

🔗 Full guide
https://walesperfumery.com/fragrance-tips/understanding-fragrance-concentrationsa-perfumers-guide-to-parfum-eau-deparfum-eau-de-toilette-and-eau-decologne/

05/03/2026

Mother's Day is 15th March.

If you're looking for a gift she'll genuinely love, swipe through to see what we make at Wales Perfumery.

Fragrances, discovery sets, layering sets, candles, and gift vouchers. Everything handcrafted in small batches.

https://walesperfumery.com/mothers-day/

03/03/2026

That iconic black door. 🏴󠁧󠁢󠁷󠁬󠁳󠁿✨

On 23rd February I was invited to 10 Downing Street for the St David's Day Reception, celebrating Welsh creativity, entrepreneurship, and craftsmanship.

As the founder of Wales' first independent fine fragrance house, sharing the Natur and Celts collections inside Number 10 was something I could never have imagined when I started this journey.

Sir Keir Starmer was wonderfully warm, and I'm happy to report that Welsh perfumery went down rather well at the highest level.

Still pinching myself. 🖤

28/02/2026

What a February it has been. 🏴󠁧󠁢󠁷󠁬󠁳󠁿✨
It still doesn't feel quite real to say it, but this month I was invited to 10 Downing Street for the St David's Day Reception. Walking through that iconic black door as the founder of Wales' first independent fine fragrance house was one of the most extraordinary moments of my life. Sir Keir Starmer, whose grandmother was Welsh, was wonderfully encouraging about our Natur and Celts collections. I'm still pinching myself. That second pic? The last time I was at Downing Street in 1982, photographed by my late grandmother, Louisa.

To celebrate our Downing Street visit, I'm sharing a little treat with you: use code NUMBER10 for 10% off perfumes and home fragrance. Shop on the website, valid just until Wednesday 4th March - so be quick!

And that wasn't all. Swipe through for a little look at everything else February brought with it for Wales Perfumery:
🌸Spring Fair at the NEC
🌸a beautiful private workshop here at the lab
(read more about both of these on our blog)
🌸the relaunch of our home fragrance collection in its gorgeous new look
(available now to buy on our website - don't forget your NUMBER10 treat)
🌸and a few signs that Spring is well on the way at our Secret Walled Garden, and while we've been out visiting our retailers

https://walesperfumery.com/shop/

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http://www.walesperfumery.com/

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