In the wake of the pandemic, we started April Laugh Live Workout Sessions where several women (mostly of colour) gathered virtually to work out together. During these sessions, we noticed that most of the participants were also struggling to find a blend of fitting, aesthetically pleasing and affordable workout clothes. It was interesting to see that many of the activewear on the market were not designed for women of colour as these workout clothes showed little or no understanding of the unique body physique and framework of a large percentage of women of colour. So, our participants just wore what they could find, as opposed to wearing what their bodies needed, or even what they wanted. Of particular note to us were the different workout bras being worn in our community. Many of these bras fell short of their requirements to, at least, offer support to the breasts and chest area (including the back). And so we got to work. After extensive research and many design alterations, April Laugh Clothing was born. We offer very intentionally thought-out and designed activewear. Our workout clothes are super comfy, super fitting and super affordable. If we may say so ourselves.😉
