06/06/2025
at – Day 3 & 4 Recap 🇬🇧✨
The third and fourth day were packed with creative insights, indepth conversations and international connections.
Day 3 began with an energising breakfast session at , where we explored emerging cultural shifts and how brands can meaningfully respond to them. Based on deep strategic insights, the session offered a sharp look at where culture and brand strategy intersect.
In the afternoon, marketing and finance leaders joined forces at ‘CMOs and CFOs Unite’ at House, diving into growth strategies under budget pressure. Then a change of pace — a tour of the brutalist Barbican Centre, where architecture, art and community collide in concrete elegance.
Evening highlights included networking drinks with fellow digital leaders at BIMA House and a Belgian-style closing party with DJs and great vibes at Belgium House.
Day 4 started at for a studio visit into their work with some of the world’s most impactful brands. There, we were treated to a special guest talk from , producer of , fresh from SXSW’s film programme.
We wrapped the day with a revealing visit to Monks, where their team gave a raw and honest look at how AI and emerging tech are transforming client work, team culture and agency models. Last stop was a visual journey through the@ GlobalStreetArt HQ & Museum — an amazing finish to a standout day.
