05/02/2026
This week marks my 18th year of being a full-time professional photographer. 18 years!
It's not how I define myself, so it's a little surreal to look back at so many incredible moments, and to look forward to some unbelievable projects in the pipeline - the best is yet to come.
For many years I'd had a general 'home' for my work, regardless of what space that work was in. Sure, there were separate pages, but it was all under one brand.
Having shot everything from dead bodies at crime scenes to luxury weddings in Lake Como, from portraits for Amazon to beautifully meaningful Bar Mitzvahs, from the Royal Family to the last 9 Prime Ministers of the UK... it's fair to say my career to date has been nothing if not diverse.
I used to see that diversity as a strength (to be honest, I still do), but we live in an era of easily-packaged content, so after 18 years, I've totally separated the three main things I do into different brands, distinct websites and separate Instagram accounts.
Realistically a PR Agency doesn't want to see a Bride, a parent who wants family photos doesn't want to see the King, and the CEO of a tech firm doesn't want to see a Bar Mitzvah. Hence the launch of www.londonbusinessphotos.com alongside www.ezraweddings.com and www.mitzvahs.uk
It leaves a fair few things I shoot regularly without an natural home online (non-profits, other private events), but that's something for me to navigate.
Thrilled to say that each of these sub-brands are FLYING as we step further into 2026.
Personally, I have even more drive and energy than the Blake from 18 years ago, but with the benefit of so much experience, so many moments, mistakes, contacts and skills. It feels like a rebirth, professionally speaking ;)
Clearly, this a much better setup for the consumer. Through London Business Photos I've had work featured on CNBC this week, and yesterday had an amazing portrait shoot with the CEO of a world-famous brand. Over the years I've shot product launches, awards dinners, headshots, workplace portraits, properties and much more - perhaps I've never shouted about it enough but now is the time.
I'd love to hear your thoughts - is a diverse portfolio a weakness, a strength, or something in between? Have you seen the new websites yet?
Here's to the next 18 years...