By Sarah

The skincare brand for stressed, sensitive skin.

19/03/2025

30 years to find the perfect sunscreen - and then she found ours 🥰

We know how challenging it can be to find an SPF that truly works for sensitive skin – so we’re beyond grateful to hear that our Daily SPF 50+ has been a comforting, protective everyday staple. No white cast, no irritation, just lightweight, skin-loving sun protection. ☀️✨ https://bysarahlondon.com/collections/all/products/serene-daily-spf-50-broad-spectrum

05/03/2025

Here's exactly why our Vitamin C+E is the sensitive skin-friendly solution to brighten and protect skin 👏
⁠
From protecting your skin from environmental stressors and damaging free radicals, to improving skin elasticity, combatting cell damage and reducing the appearance of fine lines and wrinkles, our little bottle of magic really does it all ✨

03/01/2025

Happy New Year! ✨ This year, we’re more committed than ever to bringing you skincare that prioritises your skin’s health, nurturing it with only the highest-quality, sensitive-skin-friendly formulas.

From the cult favourite Hero Facial Oil that started it all, to our new Tender Skin Balm, everything we do is with you in mind.

There is so much to look forward to this year and we can’t wait to share it all with you.

Wishing you all a year filled with health and happiness.
With love, sisters, Sarah & Lauren ❤️

26/12/2024

Let's keep the festivities going with an extra special treat...
Use code FESTIVE25 to save 25% 💚
Perfect for rejuvenating and restoring your skin after the festivities ✨

18/12/2024

Last Call for Holiday Delivery! Order today to ensure delivery in time for Christmas. Share a gift that will bring comfort and joy to loved ones with sensitive skin. Plus, every order is lovingly hand-wrapped with tissue paper and you can include a personalised gift note too ☺🎄

09/11/2024

Transformation, delivered 💛

Rhian suffers with severe eczema on her body and often has flares on her face. She’d tried everything, but nothing worked. Then she started using our Hero Facial Oil and, well, the results speak for themselves. Rhian’s skin is now calm and refreshed. She’s glowing 💛 https://bysarahlondon.com/products/hero-facial-oil

08/10/2024

NEW Tender Skin Balm is here! A daily all-over skin cream to instantly soothe sensitive, dry and itchy skin. Clinically proven to replenish essential hydration and enriched with anti-inflammatory Madecassoside extract from Tiger Grass, hydrating prebiotic Inulin and luxurious plant oils and extracts to aid skin recovery https://bysarahlondon.com/collections/all/products/tender-skin-balm

16/09/2024

#1 habit for better skin health: consistency.

It’s all about building good habits✨ From daily movement to SPF every single day, it’s the small, daily habits that make the biggest difference 💚

10/09/2024

Two years in the making and the By Sarah Daily SPF 50+ is here.

THIS is the skin health essential to safeguard your skin, all year-round.

Our Daily SPF 50+ moisturising sunscreen provides:
💛 The highest UVA and UVB protection
💛 A calming blend of antioxidant ginseng, apple & peach to protect against skin damage
💛 Dermatological approval for sensitive skin
💛 Featherlight and fast absorbing without a white cast
💛 For everyday use
https://bysarahlondon.com/collections/best-sellers/products/serene-daily-spf-50-broad-spectrum

02/08/2024

Retinol vs. Bakuchiol… Here’s everything you need to know about the plant-based alternative to retinol in 30 seconds ✨

Save 20% on our skincare Boosters this summer☀️ https://bysarahlondon.com/collections/skincare-bundles/products/boosted-glow-up

30/06/2024

Let's talk skin science. Niacinamide sounds like a scary ingredient, but it’s actually a water-soluble vitamin naturally found in our bodies. Women's Health UK have selected our Balancer Cream Cleanser as the best niacinamide for sensitive skin, commenting: “if your complexion needs to tread carefully you needn’t worry with this standout face wash.” 💧⁠ https://bysarahlondon.com/collections/all/products/balancer-cream-cleanser

11/06/2024

We spotted this beautiful review on Cassie’s feed, and we think you’ll agree that Cassie’s skin looks gorgeous, dewy and glowing!

“These products were a complete game changer for me and after 6 months of consistent use I am now reaping the rewards.”

Thank you Cassie!

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http://www.bysarahlondon.com/

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Our Story

Sarah created her own plant-based skincare blends to help restore her sister, Lauren's skin when she was recovering from leukaemia. The sisters launched the business together with a full ingredient list on the front label, a curated organic, plant-based collection and eco-friendly packaging; with every aspect carefully designed to enhance your overall wellbeing and have a positive environmental impact.

Winner of 10 industry-leading product awards, including their Organic Facial Oil being awarded the Best Facial Oil (for the third year in a row) at the 2020 Beauty Shortlist Awards.

As seen in Vogue, Forbes, Marie Claire, ELLE, Grazia, Forbes, The Guardian, FT and more!

Website: bysarahlondon.com | Email: hello@bysarahlondon.com