Wyld Fire

Self-care, inspired by the wild, made for men.

19/02/2026

Some behind the scenes bloopers filming Arctic content…Take 27 🎬😅❄️

11/02/2026

Wyld Fire started from a simple realisation: modern men rarely slow down.

Life is loud, fast, and always on, and even rest has started to feel like something to optimise. This brand began as a personal need to step out of constant motion and reconnect with something quieter and more grounded.

The candle was our starting point because fire has always marked transition. Lighting it is a signal to slow down, reset, and be present. Wyld Fire is about creating space for better rituals, burning away the noise, and making room for renewal.

09/02/2026

🎥Episode 1: The Spark

Two best mates.
One wild idea.
And a new kind of wellness for men.

We’re setting out to build something we felt was missing, a range of nature-inspired products that help men look after themselves physically, mentally and emotionally.

Rituals that help you reset.
Grounding moments that reconnect you.
Because self-care isn’t weakness - it’s strength.

This is where Wyld Fire begins.
Let’s see where it goes.

🔥 Hit follow to join the journey
🤝 Tag a mate who needs this

08/02/2026

Where does it take you?

A small ritual.
A moment to slow down.
A place that feels familiar.

15/12/2025

X .mettle

Winding down has become one of the most important parts of my day.

Between working full time and launching Wyld Fire, it’s easy to stay switched on to keep going, even when your mind and body are asking you to slow down.

It’s one of the reasons we started Wyld Fire in the first place. To create products that help men press pause, reset and come back to themselves for a few minutes at the end of the day.

We’ve teamed up with .mettle, a mental fitness app for men, to share how we build those rituals into our day.

I’ve just kicked off the Conquering Workplace Pressure and Stress 7 day challenge and Day 1 with .co was all about setting boundaries and learning how to leave work behind.

Paired it with a Wyld Fire candle and took 15 minutes to just sit, breathe and wind down properly.

Tap the link in bio to download Mettle and shop the Wind Down Ritual. 🔗

14/12/2025

How it’s made 🎁

Step 3:

Our new Discovery Set boxes are colour-matched to the scents inside, rich tones inspired by nature to reflect the feel of each fragrance.

Ash. Jungle. Arctic. Desert.
Each box gives a first hint of what you’ll find inside.

Available through the link in bio.🔗

09/12/2025

X .mettle

Over the next few weeks, I’ll be sharing how I use Mettle, the first men’s mental fitness app in my day to day to help me stay grounded, focused, and more resilient in everyday life.

From pre-workout mindset sessions to evening wind-downs, I’ll take you behind the scenes on how these small tools are helping me show up better.

Kicked off today with an episode by on the benefits of habit stacking. A short, practical session on how to build stronger routines that actually stick.

Join Mettle through the link in our bio.🔗

08/12/2025

At Wyld Fire, our mission is to help men take better care of themselves mentally, physically, and emotionally.

Most men were never taught how to look after their mental health.

How to slow down. How to open up. How to reset.
And that silence has cost us too much.

This past month, we ran 180KM to raise funds and awareness for men’s mental health through the charity.

We finished with an epic 30KM around London, alongside an incredible group of people who showed up for something bigger than themselves.

This run wasn’t just about distance.
It was about direction.

We’re building a community rooted in consistency, getting outdoors, moving together, checking in, and reminding each other that strength doesn’t mean silence.

More community events are coming.
More movement. More conversation. More connection.
The fire’s lit. And it’s only getting stronger.

Thank you again to everyone that participated and contributed!

07/12/2025

Helping men show up better - together.
mettle and are working together to bring men the support they’ve been missing.

Both brands exist to help men take better care of themselves, just in different ways.

Wyld Fire creates nature-inspired products that help you slow down, reset, and build small rituals into your day.

Mettle helps improve men’s mental fitness through guided practices designed to strengthen your mindset and build emotional resilience.

Together, we’re creating tools for modern men who want to feel more steady, more present, and more in control no matter what life throws at them.

This is the start of something meaningful.

Tap the link in bio to download Mettle and shop Wyld Fire’s Wind Down Ritual.

04/12/2025

How it’s made🕯️
Step 2

Address

Shirland Road
London
W92EL

Website

http://www.wildfire.co.uk/

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