29/09/2025
Silmo, day two: crepes, caffeine, and colourful chaos. 👓✨
Yesterday started with crepes, berries, and coffee in central Paris—fuel for another round of frame-spotting. We headed back to the exhibition and spent the day exploring even more eyewear wonders, catching up with fellow practice owners, and reconnecting with brilliant colleagues across the industry.
It wasn’t just about frames—it was about faces. The conversations, the laughter, the shared passion for all things optical. The energy was incredible, with so many people deeply passionate about the future of the eyewear industry. We talked advancements in frame design, cutting-edge materials, and even how AI could play a role in diagnostics within eye care. It’s exciting, inspiring, and just a little bit mind-blowing.
And yes, there were a lot of frame selfies. I can only apologise in advance for when more of those inevitably make it onto the page. The brands we’ve identified are the kind you can reglaze again and again… though let’s be honest—you’ll love them so much, you’ll probably want another pair anyway 😉 And with our Eyeplan membership pricing, they’ll be a bit of a bargain too.
We’re starting our Monday early to squeeze out a few final drops of inspiration before heading back to Norfolk.
Sorry for the spam. Thank you for the interest.
And watch this space for the stories to come… 😅✨
PS: Paula has very kindly held the fort for us this weekend, making this trip possible. But don’t worry—she won’t be left out. We’ve got something exciting lined up for early 2026, and that one’s all hers.
