The idea behind IMPACT sparked from the belief that anyone can help change the world. And yet there are millions more than can help change that. There are so many local charities that do incredible things, but do not get the exposure they need - we engage with these local charities. IMPACT is about getting more people engaged and about helping them contribute to the causes they care about. We’ve initially teamed up with four hard-working charities that are based in the UK and operate all over the world. And we've colour-coded our products
Blue for Village Water, a charity that changes lives in Africa through safe water sanitation. Red for Aids Orphan, who provide children orphaned by aids with food, shelter and education. Green for Plant a Tree Today Foundation who manage large-scale reforestation projects in south east Asia countering deforestation and the effects of climate change. Lastly, white products represent Poverty Release, who aim to eradicate poverty in the poorest regions of the world. We are building a community where customers can buy every day items that will signify their commitment to a cause that they care about. For every case sold, 50% of the profits will be donated to the charity associated with the product colour
