Baby2Sleep

Baby2Sleep Making Sleep Education accessible and affordable to every parent from pregnancy through to children turning 6 years old.

Helping parents to feel seen for the first time and validating their feelings. £7pm to join the Sleep Well, Live Well Membership I am a mum of 2 girls, Sofia (6) and Alyssia (2), and a Holistic Sleep Coach who has trained under Lyndsey Hookway through BabyEm. My own experience with severe sleep deprivation has led me to study sleep and behaviour in order to support my own children, along with supporting other families who may be struggling due to their own baby or child's difficulty to sleep well. I do this by supporting the parents by increasing their knowledge and by using positive and responsive strategies to help the whole family get a good nights sleep. I have won Theo Paphitis's SBS award, Jacqueline Gold's WOW award, I am Twitters Queen of Developing Bonds, and twice winner of Lux Life Magazine's Most Trusted Baby Sleep Coach, UK 2020 and 2021 for my online courses. I have also been featured in the Manchester Evening News, The Sue Atkins Podcast, BBC, ITV, GB News, Metro News with more to come. I not only support parents who already have their children, but I am now in a position to be able to offer support to expectant parents to help them through birth, and prepare them for what is to come in the first 6 months after having a baby. I have a range of support, both online and personalised one to one support, and am also available to speak at events. Online Courses:

Newborn - What to expect in the first 6 months £39

6-24 months - Build Your Own Sleep Plan with 2 months online support included £99

20 months to 6 years old - Child Behaviour and Sleep Support Guide with 2 months online support included £129

There is a deliberate cross over in ages on the courses. If you have a 22 month old who has always struggled with sleep, you would start with the Sleep Plan, if your 22 month old's sleep issues are new, you would go with the older course. If you need more hand held personalised support, this is £399. Knowledge is power, and if I can empower you to feel secure in what you are doing and why you are doing it, help you introduce positive strategies to help develop and strengthen your bond while improving sleep, then I am doing something right. You don't have to leave your baby or child to cry alone, you can support them to sleep well by understanding their individual needs and meeting them. I have free resources on my YouTube channel, please feel free to subscribe so you get notified of new videos https://www.youtube.com/c/Baby2Sleep

You can also access my online courses and download my FREE eBook on sleep conducive bedtime routines at https://shop.baby2sleep.co.uk

You can find out more about working me on a one to one basis at www.baby2sleep.co.uk

If you would like me to come into your work place, or would like me to talk at any events, please drop me a message or email me at nicole@baby2sleep.co.uk

I warned you I had a lot to say. 😂Something clicked for me yesterday.What we call “political debate” is actually theatre...
27/11/2025

I warned you I had a lot to say. 😂

Something clicked for me yesterday.

What we call “political debate” is actually theatre.

It rewards whoever can sneer the loudest, jab the sharpest line, or create the biggest noise.
It’s not about solutions.
It’s not about serving people.
It’s about winning the room.

But here’s the truth nobody wants to say out loud:

Aggression isn’t leadership.
Volume isn’t competence.
Performance isn’t power.

We’ve built a political system that rewards behaviours we discipline children for.

We tell kids:

💜 use kind voices
💜 don’t mock others
💜 don’t shout people down
💜 listen
💜 communicate respectfully

And then we turn on Parliament and watch adults rewarded for breaking every single one of those norms.

No wonder the public feel disconnected.
No wonder trust is low.
No wonder women hesitate to enter politics, the environment is hostile by design.

And maybe, just maybe, it’s time we stop celebrating theatrics and start valuing emotional intelligence as a key leadership skill.

Strength isn’t how loud you can shout.
Strength is how well you can listen.

Watching the Budget response yesterday, one thought (of many which I will share over the coming days) kept replaying in ...
27/11/2025

Watching the Budget response yesterday, one thought (of many which I will share over the coming days) kept replaying in my mind:

If any manager behaved like that in a workplace, HR would have been dragged in within 30 seconds.

Mocking.
Shouting.
Performative outrage.
Coordinated jeering.
Talking over.
Belittling.
Voices raised purely to dominate.

(I mean, just look at the people in the photo, it’s sickening).

If two people did that in front of a team, it would be labelled:

😡 bullying
😡 misconduct
😡 harassment
😡 a safeguarding concern in some settings

And yet when it happens in Parliament, we shrug and say:

“Well, that’s politics.”

But should it be?

We talk endlessly about mental health, psychological safety, healthy workplaces, calm communication, trauma awareness, and then our national leaders model the opposite on live television.

It’s madness.

If we want respect, collaboration and emotional intelligence in workplaces, schools and society, it has to start at the top.

Leadership isn’t a pantomime.
And frankly, if Parliament were a business, half of yesterday’s behaviour would have been a disciplinary meeting.

I have quite a few thoughts from yesterday’s budget, so if you are interested, make sure you’re following me.

I can’t let this lie, and a conversation needs to happen as this is not the sort of behaviour we should be saying is acceptable.

What are we teaching our children?

I don’t care what party it is, this isn’t about the party, this type of behaviour is just unacceptable.

Edit: I don’t watch PMQ’s, I don’t agree with either side, male or female, Tory or Labour, I don’t care. I don’t agree with the theatrics of it all. I think the bullying on both sides is wrong. It isn’t about a particular side, this type of behaviour should not be acceptable in 2025. We can’t teach our children to be respectful if the people leading our country, who our children may aspire to be, act like this. This isn’t sensibly debate, it’s bullying on both sides.

For the last 48 hours, I’ve been part of a small group of women running a social experiment on LinkedIn & the results we...
21/11/2025

For the last 48 hours, I’ve been part of a small group of women running a social experiment on LinkedIn & the results were honestly eye-opening.

We temporarily changed our profiles to male-presenting versions of ourselves:

🙋‍♂️ New male name
👇 New male photo
💁‍♂️ New pronouns and gender
🙋‍♀️ Same account, same audience, same content, same expertise

Here’s what happened:

👍When I posted as “Nick”, my reach went UP - even on posts with very low engagement.
😡When posting as myself, Nicole, my engagement went UP - but my reach went DOWN.

LinkedIn publicly says strong engagement should lead to wider visibility.
But across the whole experiment, that never happened for “Nicole”.

Not once.

Instead we saw:

👉 Nick’s weaker posts were pushed further
👉 Nicole’s stronger posts were held back

Something else interesting happened:

When “Nick” posted about topics typically associated with women, like children’s skincare pressure, LinkedIn barely showed the post to anyone, even though the few who DID see it really engaged.

But when I posted my usual wellbeing, parenting and mental health content as myself, engagement was fantastic… yet reach stayed low.

One follower said he’d turned on notifications for my posts back in August, but the first one he ever saw was when I appeared as “Nick”.

So what does this mean?

I don’t have all the answers, but the patterns were clear:

💡 Male-presenting profiles seem to get wider baseline reach
💡 Female-presenting profiles appear to need much higher engagement to earn equal visibility
💡 “Gender-coded” topics affect distribution
💡 And the algorithm doesn’t always behave the way LinkedIn says it does

This isn’t about attacking LinkedIn.
It’s about understanding visibility, and who gets seen.

Because visibility shapes:

🌱 opportunity
🌱 career growth
🌱 whose voices are amplified
🌱 whose experiences are sidelined
🌱 and the future our children grow up in

I’d genuinely love to know, have you ever noticed odd differences in reach or engagement on your posts?
Have some topics flown, while others disappeared into thin air?

If this can happen to one woman with a strong LinkedIn presence, what’s happening across the board?

We’re heading into the time of year when families hit breaking point.Christmas is magical for some, but for so many pare...
20/11/2025

We’re heading into the time of year when families hit breaking point.

Christmas is magical for some, but for so many parents it’s a perfect storm of exhaustion, sensory overload, financial pressure, disrupted routines and sleepless nights.

And that’s where parental rage shows up.

Let’s stop pretending it isn’t real.

It is.

I’ve experienced it.
And I’ve seen it across every organisation I’ve worked with, parents who adore their children, but have absolutely nothing left in the tank.

And nobody talks about it.

So here’s what I’m doing for the rest of 2025:

Any business that books a Sleep Talk or Workshop with me throughout the remainder of 2025 will have the pre-recorded workshop “Parental Rage: Finding Calm in the Chaos” donated to a charity of THEIR choice.

No strings.
No hidden costs.
Just genuine support for families who are running on fumes.

This is a £600 resource, and donating it means:

💜 More parents get the support they desperately need

💜 Families heading into Christmas aren’t left to cope alone

💜 Workplaces get better-rested, more regulated, more productive employees

💜 Businesses can make a meaningful impact in their community when it’s needed most

It’s a win for everyone.

Sleep deprivation is tearing through wellbeing, relationships, performance and emotional regulation.

And parental rage?
It’s what happens when a tired brain reaches the end of what it can hold.

Nobody talks about it.
So I will.
Because ignoring it doesn’t make it disappear, it just leaves parents isolated, ashamed, and feeling like they’re the only ones going through it.

And about the word “Rage”…

Yes, some companies have asked me to soften it.
But every single person who has experienced it says the same thing:

Rage is exactly what it is.

So let’s call a spade a spade, rather than packaging it in something fluffy.

If your organisation wants to support your employees and give something truly meaningful to families who need help this Christmas, get in touch.

Book anytime in 2025, deliver whenever works for you, this year or next.

Let’s make this season easier for the parents who are barely keeping it together.

DMs open.

13/11/2025

What do these 4 events have in common?



Curious to see how many know. X

12/11/2025

Train driver FALLS ASLEEP while in control of the train.

How many times do we have to say that sleep NEEDS to be up there on both the wellbeing priority list and health and safety list.

Sleep deprivation costs lives.

Luckily this was a train and it was on a track.

Imagine if this was a BUS or COACH.

I don’t think they would have been so lucky.

1 in 8 people have admitted to falling asleep driving, I am one of them and I have done it far too many times to count, and I have no idea how I am still alive.

37% of people have said they have been scared they would fall asleep driving, who knows if they did have a micro sleep just didn’t know it.

These are serious numbers, and lives put at risk every single day from poor sleep.

THIS HAS TO CHANGE AND I NEED YOUR HELP TO CHANGE IT!!!

Please tell your employer or HR team about me and what I do.

Sleep needs to be a priority for businesses to support employees mental health, physical health, safety, productivity and in some cases, their lives.

Answer me this: would you want to be on that train?

Comment ‘Sleep’ if you want my brochure.

Attention HR people - For Every Sleep Talk or Workshop booked in the remainder of 2025 we will donate the ‘Parental Rage...
11/11/2025

Attention HR people - For Every Sleep Talk or Workshop booked in the remainder of 2025 we will donate the ‘Parental Rage: Finding Calm in the Chaos’ pre-recorded workshop to a charity of YOUR CHOICE.

This workshop is worth £600, and could make a difference to so many struggling families who are struggling with sleep, overwhelm, and keeping themselves calm during the difficult times.

The reason I am doing this now, is because Christmas, as magical as it is for many, can also be the most overwhelming and stressful time of the year, especially to those who many not have much, but are trying to find a way to give their children the best Christmas but on a shoe string.

When stress is high and sleep is in short supply, how we handle difficult family moments and regulate our emotions as adults can be extremely difficult, and we become more isolated and alone, and are less likely to ask for help.

This workshop helps parents feel seen.

It gives them strategies to help them calm down in that moment.

It gives them tools to spot the signs early and do something different that may stop the meltdown that could come from the child, and the broken feeling as a parent.

I get messages often from parents telling me how much this workshop has helped them, and I want to help as many families as I can in the run up to the most overwhelming time of year.

So, while I help your employees to sleep well, improving their mental health and workplace productivity, your choice to hire me gets to help the parents who access support from a charity of your choosing.

So, if you have been wanting to chat with me about booking a session, but life has just been too busy, take the time now, because it will make a massive difference to so many people’s lives.

You know where I am and my inbox is always open.

You can also comment ‘Sleep’ for more information and I’ll fire over my brochure for you to check out what’s available.

I’ve lived the life as the struggling parent, and I want to help as many parents as possible realise they are not the only ones crying on the floor behind the closed bathroom door feeling like they are the only ones who have lost it at their kids.

The majority of us do, and I want to help them all.

Comment ‘Sleep’ and let’s make a real difference this Christmas.

Last night’s  was incredible.I decided to listen to you all, and I owned it. 💪I walked in on my own, made some brilliant...
07/11/2025

Last night’s was incredible.

I decided to listen to you all, and I owned it. 💪

I walked in on my own, made some brilliant connections, and for once, I actually took photos! (I know… who even am I? 😂)

I joined an incredible table of women, thank you at for hosting me on your table. Can’t believe we didn’t grab a picture.

I didn’t win, but I did receive this incredible testimonial from IMP Software, and honestly… that’s my win right there:

“As part of our wellbeing week, we wanted to bring in an external expert to provide some learning on a chosen subject and once we’d decided on Sleep, we interviewed a few coaches and decided on Nicole for her personal approach and understanding of our company structure.
We spent some time working
with her to provide that understanding of IMP and the way we work, and our focus on staff wellbeing.
Nicole then created a webinar personal to IMP and our teams. The webinar was extremely insightful, covering a mix of scientific background to sleep, what happens when we don’t get enough and moving on to some relevant, useful and easy to implement ideas on how we can all benefit our sleep. She was friendly, bubbly, knowledgeable, engaging and presented in a way that was fun and easy to follow. I would highly recommend Nicole and her Sleep Coaching to any company that cares about the wellbeing of their teams.”

Truthfully, working solo means there’s no one to sense-check your work. You put your heart out there and just hope it lands, and I’m learning that my way - real, conversational and human, works.

Every talk I give is me, completely, and that’s scary… but it’s also what makes it magic.

I’m learning that I am enough. That being me is enough. And that what I do matters, and it’s being seen.

I always say I want to change the world. Maybe I will.
But even if I don’t, I’ll still hit the moon on my way to the stars.

So, I’m on route to the This Is Manchester Awards®️ and I’m getting there in style using the Manchester trams. 😂I’m not ...
06/11/2025

So, I’m on route to the This Is Manchester Awards®️ and I’m getting there in style using the Manchester trams. 😂

I’m not daft enough to wear my heels though so bought a bag big enough to carry shoes, and I’m wearing trainers for both legs of the journey.

Everyone’s lovely words today have really helped me see just how far I have come this year, well, the last few years, but this year has been like I’ve been given rocket fuel for take off.

Tonight I am looking at things differently, especially after receiving some of the most incredible feedback from clients I have worked with this week, and I’ll share this with you tomorrow.

The impact of what I am doing is what matters, and the fact I have made the final with the likes of JD Sports tells me I must be doing something right.

So, the final is the win for me.

I hope to see some of you at the event, but I’m sure there will be some photos to share over the next few days.

Thank you again for being the most incredible community a girl could wish for.

I don’t want to go tonight.  I do… but I’m scared.  Does that sound strange?There’s just something about the  that makes...
06/11/2025

I don’t want to go tonight.

I do… but I’m scared.
Does that sound strange?

There’s just something about the that makes me feel like I don’t belong.

Maybe it’s because it’s so big and glamorous, and I’m just this tired mum trying to hold everything together.

Maybe it’s the imposter voice whispering that I’m only on the list to make up the numbers.

Or maybe it’s because I woke up this morning realising…
✨ I can’t do anything nice with my hair
✨ My shoes don’t match my dress (or my ability to walk)
✨ My brows need doing, nails are shocking, and I don’t have a bag big enough for flip-flops and glasses. (I ain’t wearing heels on the commute).

It all just feels a bit… too big for little me. Especially after the year I’ve had.

The funny thing is, I’m not scared of other awards.
Not the Awards, not the , not even the awards, all of which I have / am a finalist with.

But this one feels different.

Once upon a time, being in a room full of women terrified me, I’d been bullied and destroyed by girls growing up and it left me cold to the female s*x.
Now, I see women as incredible, powerful, supportive forces of nature. 💪
And still… tonight, I feel like the poor relation.

I don’t know anyone going, but I’ll be at the Wild & Wild table with the amazing April Dawn Wild who’s up for the same award.

So, if you’re going, please grab me on the red carpet and make sure I don’t fall over! 😅

I’m not expecting to win.
But I am showing up.

Because every time I show up, more people hear about my mission, that sleep is the missing piece to good mental and physical health, to wellbeing, productivity, and true gender equity.

Look at this finalist list 👇
It’s incredible, and I still can’t believe my name’s on it.

So yes, I’m terrified.
But I’m showing up anyway.

Wish me luck 💜

The second session of the week complete, and this time it was for IMP Software.A company that have a fully remote workfo...
05/11/2025

The second session of the week complete, and this time it was for IMP Software.

A company that have a fully remote workforce, and take pride in how they make sure their workforce is looked after in terms of wellbeing.

We know that working from home does not mean that we are not working, and I say this as someone who works from home myself, so I know finding time to actually stop and switch off can be a battle.

This is a workforce that is spread out, but still make time to meet up to work, to check in on each other, shares photos of their pets, and likes to make sure that their employees are taking the time they need to look after themselves so they can be productive.

This goes completely against the narrative we are being fed by the government, that working from home isn’t productive, and that people are slacking and knocking off at 3pm.

Imp Software prove that a new company can have people working fully remote, and be successful, both in their productivty and in terms of their staff wellbeing.

Working from home rarely means someone is lazy, it often means the opposite and that they can’t escape work, and are often switched on to work more than they are switched off from it.

It was great to hear people saying that they are purposely going to shut their laptop down at the end of their working day now rather than keep checking it into their evening - the evening the are not paid for. (I think this goes to show the loyalty and dedication of the people they employ that they want to keep going).

They haven’t just left it at the session though, as they are aware that some of the struggles with sleep are down to having children who don’t sleep, so they have also given their parent employees a months free access to my Sleep Well, Live Well Membership so they can learn more about child sleep meaning they can improve their whole family’s sleep.

If you would like to chat with me about how I can help support your workforce to sleep well (and it really isn’t all about blue light and screens before bed), then lets have a chat. What have you got to lose?

What a fantastic day.Yesterday I had the pleasure of delivering a key note to all the staff at  , followed by delivering...
04/11/2025

What a fantastic day.

Yesterday I had the pleasure of delivering a key note to all the staff at , followed by delivering 2 smaller workshops. One for parents and carers, and the other for those going through menopause, andropause, or living with chronic health conditions.

It was a day that had taken the team at Kidderminster College an awful lot of effort, and they put on various workshops such as smoothie making and baking, with demonstrations about how nutrition directly impacts gut health with .

I got to speak on the stage at their newly refurbished Town Hall, which was stunning.

I also got the pleasure, and the fear, of following the incredible who I was so excited to meet in person. In May, Mark kindly gave up his time to give me some ideas on how to support my hubby with his music releases and gave me an insight into the music industry, so to get to meet him was a privilege. He did think I was taking the mick when he overheard me stating how excited I was to meet him, but I think he was pleased to realise it was genuine.

His keynote on the power music can have on wellbeing, and talking about how music can mean and feel different to everyone was phenomenal. I’ve watched his TedX before, but to be there in person was a privilege.

Music has always played a huge part in my life, which is a good job considering I married a musician. 😂 That musician is

It was fantastic hearing people’s feedback and takeaways from the talk and the workshops, so hopefully, many people will be looking at ways to improve their sleep, overall wellbeing and give them the chance to be more productive in less time meaning they will feel they can take their lunch breaks.

I feel truly blessed to have been invited to speak and take part at this event by Laura Louise Yates and I know that they aren’t planning to shut the door on well-being now. This is the beginning. This is the start to open those conversations to really make a positive difference, and I’m grateful to have been a part of it.

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Manchester

Opening Hours

Monday 8pm - 9:30pm
Tuesday 8pm - 9:30pm
Wednesday 8pm - 9:30pm
Thursday 8pm - 9:30pm
Friday 8pm - 9:30pm

Telephone

07488376414

Website

https://linktr.ee/baby_2_sleep, https://site.baby2sleep.co.uk/sleep-well-live-well-465051

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About Nicole

Hi, I’m Nicole and I am a mum of 1 and live in Greater Manchester, however, I can help parents from all over the world.

If you are looking on my page, the chances are, I have been where you are. The parent to the child that never seems to sleep, unless she was on me of course, and even then, the slightest noise would wake her. I dreaded a knock at the door or someone ringing the doorbell.

I was the mum who used to envy all the other mums at baby groups that talked about how great their baby slept. I was the mum that everyone felt sorry for and was giving me all their tips on how they got their baby to sleep, but for my girl, nothing worked.

Don’t get me wrong, she wasn’t an unhappy baby, if anything, everyone used to comment on how happy she was, and she still is the happiest little girl going, she just never slept.