Amaranth

27/04/2026

😀😀😀😀

Raise a glass to Amaranth , one of the brilliant businesses shortlisted for our 2026 ‘Bricks & Clicks’ award!

Combining science-based nutrition with a caring, nurturing approach, Amaranth is a holistic health and wellness brand with both a physical store and an online shop.

This fabulous small business offers thoughtfully curated supplements, organic beauty, and personalised wellbeing support led by nutritional therapists and natural beauty aestheticians.

Image description: The Amaranth team smiling and standing together outside the Amaranth shop.

23/04/2026

I’m delighted to share that Amaranth has been shortlisted for a national award, the Bricks & Clicks Award at the The Small Awards by Small Business Britain

Over the past few years, we’ve worked hard to develop our online store, expand virtual consultations, and create new ways to support you, so you can experience the same level of advice, education, and high-quality products you’d find in-store wherever and (almost) whenever you want. This has helped us overcome challenges that the last six years or so have thrown at us and has allowed us to still have a place on the high street.

Thank you to everyone who has supported and grown with us along the way, you make us very happy 😁🎉

22/04/2026

🌿 Happy World Earth Day! 🌍

Supplements that are as kind to the planet as they are to your body — here’s why we love Viridian Nutrition:

♻️ 93% plastic-free across their entire operations — Viridian has been awarded the Greenleaf Standard of Environmental Sustainability, with auditors recognising their outstanding achievement of being 93% plastic-free throughout their entire operations — from materials and suppliers to distribution.

🌴 The world’s first certified palm-oil-free vitamin company — Viridian is the first vitamin manufacturer in the world to be certified palm oil-free, taking a firm stand against deforestation and the loss of biodiversity caused by unsustainable palm oil.

🌱 Certified organic and clean from seed to shelf — Over 70 of their products carry Soil Association organic certification, and every formula is made with 100% active ingredients — no fillers, binders or artificial additives.

💚 Giving back to the planet, bottle by bottle — Viridian donates to charity with every bottle sold, and to date their Charity Donation Programme has raised over £550,000 for children’s, environmental and other charities — including Friends of the Earth, the Woodland Trust and the RSPB.

🔄 Packaging built for the circular economy — All packaging is recyclable or compostable, and Viridian even offers a 25p refund for bottles returned to the point of purchase — making it easy to close the loop.

Ethical from the inside out, for your health and the health of our planet. 💚

Shop Viridian at Amaranth and use code WED26 for 15% off until the end of April

19/04/2026

We’ve been shortlisted for the Bricks and Clicks award at The Small Awards!! 😁🥳

15/04/2026

Say hello to Jane ✨

What started with a visit to the shop turned into something much more. After meeting Jo and instantly loving the space, Jane became part of the team and has grown with it ever since.

Her treatments are all about a holistic approach, from reflexology to Ayurvedic facials and massage, helping you feel relaxed, balanced and restored.

But what really makes it special is the environment. A team that supports each other through everything, plenty of laughs along the way, and a shared goal of caring for every person who walks through the door.

It’s more than treatments. It’s a community 💛

10/04/2026

Comment COLLAGEN and I’ll share my practitioner-grade favourites 👈

Is Collagen miracle or myth?

You may have seen Doctors and Pharmacists on social media, claiming that collagen supplements cannot work. They talk about the fact collagen is a protein and therefore it will be broken down into amino acids during the digestive process.

They are not wrong about this digestive process but I have looked into this a great deal and there is much more to it.

There is evidence that specific collagen peptides powders, taken at a dosage of 8 to 10g a day have benefits for…

✨ skin elasticity and hydration (but not wrinkles)
✨ joints
✨ connective tissue support

But how? Here is the short version, but please take a look at the detail in my blog (link in bio or comment COLLAGEN and I will send to you).

So yes, collagen is broken down during digestion, but it provides the exact amino acids your body needs to make collagen, and small peptides that can stimulate collagen-producing cells.

It’s not an overnight miracle, but I believe it can be a very useful tool, especially for women in midlife, low protein diets, and active bodies.

For best results:

✔ hydrolysed collagen peptides
✔ vitamin C either in the product or included in diet
✔ adequate total protein
✔ resistance exercise
✔ 8–12 weeks consistency

09/04/2026

How clever marketing can trick you into buying supplements that are not what they seem. A little example from a popular collagen brand…

🚩 “97p per serving” but only if you buy 9 bags on subscription (actually £2.49 for a single bag)

🚩 Powder compared to capsules (not a fair comparison)

🚩 “Clinically proven” but actually this is refering only to generic collagen studies, not the specific products.

🚩 Linking to popular health topics and implying that collagen could benefit. There is no evidence of collagen for GLP-1 or hot flushes, despite what the adverts imply.

🚩 Inaccurate facts such as vitamin C improves collagen absorption. This is not true. Vitamin C is involved in collagen synthesis but not absorption.

In this case, the product itself isn’t the issue, it seems to be a straightforward collagen product (although I haven’t seen the third party testing reports), however, the marketing tactics are.

The product is no better and certainly not cheaper than others that are available.

When choosing a collagen, ask:
✔ price per 10 g collagen
✔ peptide size < 5,000 daltons
✔ third-party testing
✔ source and traceability
✔ trials on the finished product

At Amaranth Wellbeing we only work with brands that are transparent, ethical and evidence-based.

I expand on this on our blog so take a look via link in bio.

Comment COLLAGEN and I’ll send you a comparison chart of leading collagen brands against this criteria so you can see what you are really getting.

03/04/2026

I’m a nutritional therapist but I do not spend enough time on my food prep. I leave the house early in the morning for a yoga or gym session and then straight onto work so lunch and diner need to be packed up and taken with me.

My food has to deliver but it has to be ready quick so here are my few hacks.

1. Breakfast. It’s 2 minute prep the night before. Oats, almond milk, collagen powder (for extra protein), creatine, life drink and berries. Put everything in a jar and stir. In the morning I sometimes add a yoghurt and seed topping for extra calcium and protein.

2. Lunch. Sometimes it’s left overs if not, it’s a grab and go snack box. Homemade edamame humus (I did make this at the weekend), some veggies or salad, cheese, fruit, nuts and of course some dark chocolate. It’s not pretty or instagramable but a quick way of getting nutrients, protein and fibre.

You can mix this up with chicken strips, boiled eggs, cooked fish. Just make sure that you have some protein, salad or veggies and you can’t go wrong.

03/04/2026

🌸🐣 Happy Easter from all of us at Amaranth 🐣🌸

Our Easter Opening Hours:

✨ Good Friday: 9:30am – 5:00pm
✨ Saturday: 9:30am – 5:00pm
✨ Sunday: Closed
✨ Monday: Closed

🛍️ Online Orders:
Any orders placed over the bank holiday weekend will be dispatched on Tuesday.

Thank you for your continued support – we look forward to welcoming you in-store or online soon 🌿

With love,
The Amaranth Team 💚

01/04/2026

3 mistakes people make when buying supplements… and how to avoid wasting your money

1️⃣ Taking supplements they don’t actually need
More isn’t better. You only benefit if you’re deficient or have a clear reason to take something.

2️⃣ Falling for clever marketing
If it sounds too good to be true, it usually is. Always check the research dosage, that’s the real cost.

3️⃣ Choosing cheap, low-dose, poorly absorbed forms. If it won’t absorb, it won’t work, no matter how cheap it was.

Supplements should be targeted, therapeutic and evidence-based — not a guessing game.

At Amaranth Wellbeing, our Nutritional Therapists review your diet, lifestyle, symptoms and current supplements to make sure everything you take is actually working for you.

✨ Book your free health review via link in bio or drop is a message, and stop wasting money on supplements that don’t deliver.

30/03/2026

Say hello to Gemma ✨

After years in marketing, Gemma found a new path in natural health. What started as a personal journey to tackle low immunity and endless colds turned into a full-blown career in naturopathic nutrition.

Now she helps women with everything from skin and hormonal issues to gut health, using detailed testing and tailored advice to give them hope and real results. Seeing clients regain confidence and energy is what drives her every day.

Gemma works in the shop at Amaranth and also sees clients privately upstairs, but what really stands out is the team she’s part of. A group of passionate, supportive women who share knowledge, laughs, and a love for helping people feel their best. 💛