Active Norfolk

28/11/2025

This week it was announced that Breckland is amongst 27 new places across England chosen as part of Sport England’s Place Partnership expansion.

Breckland will join the 53 existing Place Partnerships which include King’s Lynn and West Norfolk, and Great Yarmouth, and will receive a share of the National Lottery’s £250 million funding to boost activity rates and improve the sense of community within that area.

With work already ongoing in this area, we're excited for the difference this additional capacity will enable us to make within the district to tackle inequalities at a local level. For more information, check out:

We’re thrilled that Breckland is amongst 27 new places across England chosen as part of Sport England’s Place Partnership expansion.

27/11/2025

We’re pleased to share that, as part of Sport England ’s Place Partnerships Phase 2, work is being strengthened in Breckland to drive meaningful, place-based change; joining our two existing places, King's Lynn and Great Yarmouth in this exciting opportunity.

In July, in partnership with Breckland Council, we officially kicked off this journey, bringing together a range of organisations alongside colleagues from Sport England.

We're looking forward to enhancing our collaborative way of working with the local community and partners, where we’ll strive to understand Breckland’s unique needs. In support of the existing Health and Wellbeing Partnership, we will work to tackle the inequalities and barriers that prevent people from being physically active.

You can read more about our ongoing work in the Place Partnerships programme here: https://www.activenorfolk.org/about-us/our-locality-approach/place-partnerships-work/

27/11/2025

Sport England have launched a major expansion of the existing Place Partnerships, and announced 27 new locations that will benefit from a share of the National Lottery funding and bespoke support to tackle inequalities and reduce inactivity in that area.

We're thrilled that Breckland will be joining the existing Place Partnerships, and we'll be working with Sport England and other local organisations to create opportunities and tackle inactivity.

We'll release more information shortly, stay tuned!

25/11/2025

The Youth Sport Trust have released their 'Class of 2035' report, which warns that unless action is taken to improve physical activity levels amongst children, the upcoming generation may face poorer health, lower happiness and reduced life chances over the next decade and beyond.

The charity’s warning follows insights from Sport England, which highlight the enormous social and economic value of physical activity across England.

Find out more: https://www.youthsporttrust.org/news-listings/news/youth-sport-trust-report-warns-of-health-crisis-facing-the-class-of-2035

24/11/2025

Final chance to have your say!

Whether you’re active, inactive, or somewhere in between, your voice matters.

Help shape future health and wellbeing services in Greater Norwich.

Take the survey:

The Greater Norwich Growth Board (GNGB), which is made up of Broadland District Council, Norfolk County Council, Norwich City Council and South Norfolk Council, funds and supports projects that benefit those living and working in Greater Norwich. In 2022 the GNGB

21/11/2025

Today, the Ann Craft Trust is asking organisations to share how they build safer cultures.

At Active Norfolk, we've been collaborating with Breckland Council and Bowls Development Alliance to bring the Bowls for Health programme to people in Norfolk.

We know that safeguarding and welfare lies at the heart of this project. That's why we're proud to introduce Mindful Clubs as part of the Breckland Council's Mindful Towns and Villages programme, supporting clubs to create safer, more inclusive environments for everyone.

For more information about Mindful Clubs, contact: anita.stewart@activenorfolk.org

Learn more about Mindful Towns and Villages: https://www.breckland.gov.uk/article/20606/Our-Mindful-Towns-and-Villages

20/11/2025

Join us in celebrating Universal Children's Day 🤸

At Active Norfolk, we’re proud to support children and young people to be active, healthy and included through the work we do with schools, families and communities across Norfolk.

📝 Through the Active Lives Children and Young People Survey, Sport England gains valuable insight from pupils in Years 1–11 about how active they are and how they feel about sport and physical activity. Each school that takes part helps to give children a voice in the decisions that shape the future of physical activity in schools.
View the Active Lives Survey impact 👉 https://www.activenorfolk.org/our-impact/active-lives-survey/

📣 The Big Norfolk Holiday Fun (BNHF) programme supports children’s right to play, rest and develop by giving those on benefits-related free school meals access to free, fun holiday activities and a nutritious meal. By removing cost as a barrier, BNHF helps more children to stay active, try new things, build confidence and friendships, and enjoy safe spaces to play and grow during the school holidays.
View the BNHF impact 👉 https://www.activenorfolk.org/our-impact/big-norfolk-holiday-fun/

🏃 Our work with the Norfolk School Games supports the physical, social and emotional development of children and young people through daily physical activity and positive competition. This national initiative, funded by Sport England and delivered in partnership with a network of School Games Organisers, offers inclusive sports opportunities for pupils in Years 3–13 to take part, have fun and be inspired to stay active for life.
View the Norfolk School Games impact 👉 https://www.activenorfolk.org/our-impact/school-games/

Thank you to all the schools, providers and partners who champion active, inclusive opportunities for children and young people across Norfolk 👏

19/11/2025

How do we build empowering environments in our organisations?

This Safeguarding Adults week, we dive into how co-production and positive risk-taking can shape trauma-informed approaches.

The Ann Craft Trust have many resources to support your organisations, such as this free online seminar where Anne Patterson will share some key insights from the ‘Listening to the Voice of Participants Project’.

She will explore what sport organisations can do to create a positive inclusive culture with individuals wellbeing at the centre.

https://www.eventbrite.co.uk/e/listening-to-the-voice-of-sport-participants-key-insights-tickets-1785865544919?aff=erelpanelorg&_gl=1*mrd8nu*_up*MQ

This week, you can also join a free seminar run by HeadSAFE Football's Lou Crawford and Nick Gates. They will explain how they work to protect players, promote awareness, and make football safer for all.

https://www.eventbrite.co.uk/e/headsafe-football-protecting-players-promoting-safety-tickets-1780155255289

Let's empower staff to feel confident in enabling and supporting individuals, creating spaces where everyone can thrive.

18/11/2025

Don’t miss out!

Complete the Physical Activity Survey for a chance to win: £25 One4All voucher plus a free gym membership or Norwich Parks Tennis pass.

Take the survey: http://bit.ly/4mGtSyN

17/11/2025

Don't miss out! Bookings are now open for the winter Big Norfolk Holiday Fun programme, running 22 December - 5 January.

Schoolchildren aged 4-16 can join in the festive fun at no cost if they receive benefits-related free school meals.

These activities are a fantastic opportunity to get out and about this winter, ensuring that families across the county can access free, quality activity provision and a free healthy lunch with each session.

Thank you to all who have supported the programme in previous years. Whether you are a parent, carer, activity provider, or someone who works closely with children and young people, your efforts have helped secure a further 3 years of funding for the programme.

Use our Every Move activity finder to explore fun, enriching activities across several activity providers in Norfolk. Team sports, karate, outdoor adventure, theatre, cooking – you name it!

https://everymovenorfolk.activityfinder.net/

If you work with young people and would like to signpost during the weeks leading up to the programme, you can find our digital marketing packs on our website. Access flyers, SEND resources, and copy for your newsletters and social media!

https://www.activenorfolk.org/organisations/big-norfolk-holiday-fun-providers/cyp/ #-modal

This holiday scheme is coordinated by Active Norfolk on behalf of Norfolk County Council, funded by the UK Government.

17/11/2025

Today, we launch Safeguarding Adults Week (17-21 November), where we reflect on our role in changing the conversation as a means of prevention.

We all have a part to play in creating safer, more inclusive environments to prevent abuse before it happens.

How can sports clubs, community groups, and organisations build spaces where people look out for each other? How can we amplify individual voices to reduce harm, neglect, and isolation?

Changing the conversation doesn’t mean ignoring poor practice. It means tackling it early to stop it from escalating.

Visit https://www.anncrafttrust.org/safeguarding-adults-week-2025-links-resources-and-more/ to access blogs, upcoming webinars and resources to support your organisation.

14/11/2025

📣 Does your organisation run or fund physical activity sessions for unpaid carers? If so, Carers UK would love to hear from you!

This feedback will provide valuable insight to what’s working, what’s missing, and how they can support organisations to make physical activity more accessible for carers.

Complete their survey here 👉 https://www.surveymonkey.com/r/CarersActiveMapping2025
Please note the survey closes at 5pm on the 21st November.

Carers UK | Carers Matter Norfolk | Carers Voice Norfolk and Waveney

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