Project Silverback Coaching

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Project Silverback Coaching

📏 Inches down > kilos lost
🥔 Eat well. Sleep better. Lose fat
🗓️ 10-Day Challenge Specialist ↓
www.project-silverback.com/workwithus

12/05/2026

It plagues my brain seeing people suffer.

I’ve always had this built-in need to help people fix their situation…

Sometimes even when they don’t fully want fixing themselves.

Because I know what it feels like to be completely lost.

To not know what’s up, what’s down, what advice to trust, or who actually gives a s**t about helping you.

Outside perspective and coaching changed my life massively.

And there are a lot of people I owe credit to for the coach I’ve become today.

I was lucky.

I knew who to learn from.

I already spoke the language…
I just needed to go from GCSE “Bonjour madam” level to becoming fully fluent.

Not everyone has that advantage.

Not everyone can spot a charlatan before they’ve handed over thousands of pounds and wasted 6 months of their life.

That’s exactly why I give people time to decide whether Project Silverback is actually for them.

I don’t take payment upfront.

You get over 2 weeks to experience the coaching properly first.

Because if you hate my style, don’t connect with me, or know deep down this environment isn’t for you…

Then forcing you into paying helps neither of us.

That’s not how we operate.

At Project Silverback, the goal is simple:

Help people become stronger.
Healthier.
More confident.
And actually enjoy their life again.

Whether that journey happens with us or somewhere else.

Just become the best version of yourself.

That’s the bit that matters.

Let’s go 👊

11/05/2026

One of the MOST cringe things people say online is:

“I make multiple figures per month.” 😂

Right… so say the amount then.

Probably because HMRC might start asking questions if we all stop speaking in riddles 👀

I’ve worked with some brilliant business mentors over the years.

And I’ve worked with some absolute weapons.

One of the biggest differences?

The good ones barely spoke about themselves.

No:

🚘 “Look at my Lambo.”
🏦 “Look how much money I make.”
🚀 “Look how successful I am.”

Instead it was:

🤔 “How can I help you?”
📈 “What do you actually need?”
🧮 “How do we make this sustainable for YOUR life?”

That’s the difference.

Because real coaching isn’t performance art.

It’s service.

Someone asked me yesterday why I help people inside my challenge for free before they commit to coaching.

Simple.

People are skeptical.

And honestly?
Fair enough.

Most people have been sold a dream at some point that looked NOTHING like the reality.

Fat loss especially is full of:
❌ hype
❌ fake urgency
❌ “6 weeks to change your life” nonsense
❌ coaches pretending everything is easy

So I’d rather let people experience how I coach first.

See if my approach suits you.
See if my personality suits you.
See if the structure actually works for your life.

Before any money changes hands.

I was a waiter.
Worked in call centres.
Coached football.

Every job I had before PT was service-based.

So I’ll never sit here pretending coaching is about me.

I’ll tell you:
➡️ the obstacles
➡️ the realistic timelines
➡️ the hard parts
➡️ what actually matters

No hype.
No guru nonsense.
No “look at me.”

Just honest coaching, good structure and a system you can actually stick to long enough to get resul

08/05/2026

I see so many people overcomplicating fat loss.

To the point where it actually becomes detrimental to their progress.

Going round the houses trying to optimise tiny details…

…while completely ignoring the things that move the needle the most.

Still sleeping 5 hours a night.

Still scrolling on their phone first thing in the morning instead of getting outside for a walk.

Still grabbing convenience food on the go instead of boxing up leftovers from last night’s tea.

Everyone wants the advanced strategy.

Very few want to master the basics.

Minimum effective dose.

What’s the least stressful thing I can do right now to improve my health?

And more importantly…

Can I repeat it consistently without my life revolving around it?

Because that’s where real results come from.

Not extremes.

Not punishment.

Just simple habits repeated often enough to matter.

Matt

“Out for a 4 miler after 8 hours sleep”

Guthery

02/05/2026

Think of your diet like a team:

Protein = the builder 🧱
Carbs = the fuel ⛽
Fats = the support system ⚙️

Most people try to win the game with one player.

That’s why they keep losing.

Build balanced meals → get better results.

01/05/2026

Most people don’t fail fat loss…
They get failed by the people they trusted to help them.

Juice cleanses.
Detox teas.
Made-up points systems.

All designed to do one thing:
Make money — not get results.

And the worst part?

People end up thinking they’re the problem…
When really, they’ve just been forced into a method that was never built for them.

“It’s my way or the highway.”

That’s not coaching.
That’s a labour camp.

Real coaching adapts to the person.
Their lifestyle. Their routine. Their reality.

Not the other way around.

This is what happens when you stop chasing quick fixes
and start following something that actually fits 👇

No extremes.

No nonsense.

No pretending you need to suffer to succeed.

Just structure, consistency, and a method that works in the real world.

30/04/2026

Here’s what I’ve learnt after not training for 3 months:

DOMS are more savage than a two footed challenge from Vinnie Jones.

That’s it 😂

First few sessions back and the rebuild begins…

But here’s the thing most people forget:

It’s not about how hard you go when you come back.

It’s about surviving the first week without walking like your nan.

Because this is where most people quit.

Too much. Too soon. Too sore.

Anyone got a stair lift I can borrow?

Asking for a friend.

29/04/2026

3kg lost in 10 days… and she was disappointed.

That’s how powerful scale weight conditioning can be.

Some people don’t need a new diet.

They need to unlearn years of believing one number decides success or failure.

Fat loss isn’t always about food.

Sometimes it’s about fixing the story in your head first.

28/04/2026

Pamela lost 2kg.

And that’s exactly why most people would ignore this post.

Because people only respect dramatic numbers.

10kg.

12 weeks.

Shredded abs.

Punishment.

But this is what real progress looks like.

2kg down.

13cm off her waist.

8% body fat reduced.

Better habits.

More energy.

More confidence.

No extremes.

No starvation.

No living in the gym.

No “starting again Monday.”

Just boring consistency.

Daily habits locked in.

Coffee swapped for water.

Simple structure followed repeatedly.

Most people fail because they chase exciting.

Pamela won because she committed to simple.

And if you’re honest…

Simple is probably what you need too.

Tell me below:

Would you rather lose 2kg properly…

Or keep gaining and losing the same 5kg forever?

27/04/2026

Half a plate of veg 🌽

Something this simple can create significant changes in body composition.

Why?

Because it increases food volume without massively increasing calories.

Because it boosts fibre intake, which is strongly linked with better appetite control and easier fat loss.

Because it helps you feel fuller, so overeating becomes less likely.

And it doesn’t stress your body.

It takes minutes.

(Quick note: air fryer veg is elite. Absolute game changer.)

Try this:

Half a plate of veg, salad, fruit — or a mix of all three — twice a day.

Do that before worrying about:

* how many gym sessions you need
* what food group to cut out
* which diet trend is popular this week

Focus on what you can add in…

Not just what you can take out

26/04/2026

Majoring in the Minors

I’m sat here at Cumberland Hospital with my wife waiting for another check-up on our son, who’s due to arrive in the next 4–6 weeks.

At our 32-week scan we were told he’d dropped from the 16th percentile in size to the 2nd percentile.

Restricted fetal growth.

As a first-time parent, hearing that lands like a punch to the chest.

After 4 and a half years of IVF…

Years of injections, appointments, setbacks, hope, disappointment, money spent, and emotional wear and tear…

You immediately think:

“F**k. Not again.”

You start preparing yourself for the worst based on one number.

Then we spoke to the consultant.

Turns out these charts are far from perfect.

They’re based on broad averages.

They don’t fully account for the genetics of the parents.

They don’t fully account for the size of the mother carrying the baby.

And they definitely don’t tell the whole story.

Because his heart rate is perfect.

His movement is perfect.

His strength is perfect.

Every other key marker looks exactly as it should.

But your mind doesn’t focus on all of that, does it?

It focuses on the one negative outlier.

The one thing that challenges your narrative and makes you doubt.

Like the one comment out of 100 that tears you down.

Or the one week out of 12 where your fat loss metrics don’t move.

Or one bad month in business that makes you question everything.

You major in the minors because your mind is drawn to conflict.

One bad comment.

One poor weigh-in.

One week where nothing seems to move.

One scary number on a screen.

Meanwhile, the bigger picture can be full of positives.

The truth is, most progress is boringly positive.

But your brain will ignore 99 good signals to obsess over 1 bad one.

Sometimes life is going well…

But one negative outlier steals all your attention.

Stay calm enough to zoom out.

Look at the full picture.

Don’t let one number talk you out of progress.

Address

Penrith

Website

http://www.project-silverback.com/workwithus

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