28/06/2013
CIH Conference gold lamé lama report
http://www.thinkzero.co.uk/cih-conference-gold-lame-lama-report/
The Chartered Institute of Housing's annual conference has certainly established itself at Manchester Central over the last couple of years, and has benefitted from its move towards a mixed exhibition and conference. The mix has opened up the visitor profile away from public sector housing officers towards a wider industry focus.
The mood of the event definitely had something of a split personality though. Whilst chatting to delegates and exhibitors, an overriding impression of division struck me. The people and organisations that are firmly ensconced in the public sector seemed to have a gloomily pessimistic outlook for the next twelve months. Departmental budget cuts are being taken personally, which is understandable if your position is under threat, but it's hardly going to change anything for the better.
Conversely, the private and third sector seemed much more positive. Everyone seemed to be heartily fed up of talking about the financial hardship that's been around since 2008, so they are planning to get on with business in this new reality.
In other words; this is it folks, so lets make the best of it.
Lots of the people that I spoke to had great plans and initiatives that they were using to make themselves stand out and look different from the crowd. No longer were they relying on being cheapest (value is a given now) or even just being on a clients preferred supplier list, they were thinking about market position and how their business culture could be leveraged to create a point of differentiation among their peers. Ideas were ten a penny, and some of them were stunning in their simplicity and brilliance.
A typical example was the ESH Group who have spent the last few years investing heavily in their CSR programs, to the point that they it doesn't look like typical cynical corporate CSR, they really do care, and it's spreading across the culture of the business. They have even created the Grow Your Community fund that's handing out cash to projects, which goes above and beyond what most firms would dream of doing. And guess what... it's winning them work, and not necessarily at the cheapest price!
Harris Construction Management were another great example. Lucy Noonan and her husband who's a structural engineer at Curtins Consulting have volunteered to spend a couple of weeks in Kenya working with a refuge. It's not your ordinary refuge though, oh no! This one needs a watch tower to protect the residents from the dangers they are escaping, and Harris CM have freely given both time off and cash to help the project.
This is all impressive stuff because this sort of initiative is being embraced simply because it's the right thing to do, rather than because clients are making it the price of working for them. The smart clients and procurers will take this on board and make more use of the triple bottom line as a route to selecting who they work with in the future.
And the gold lamé lama's? Well, it's the only photograph I managed to take, and if and somebody has already gone to all that trouble to hand them to you on a plate... why not make the best of it?