http://www.patientcentred.co.uk/

Patient Centred Training, Sevenoaks (2025)

20/11/2025

𝐃𝐨𝐞𝐬 𝐌𝐚𝐧𝐮𝐚𝐥 𝐓𝐡𝐞𝐫𝐚𝐩𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐜𝐫𝐞𝐚𝐭𝐞 𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐜𝐲??

𝘘𝘶𝘪𝘤𝘬 𝘳𝘦𝘮𝘪𝘯𝘥𝘦𝘳 - 𝘐’𝘮 𝘵𝘢𝘬𝘪𝘯𝘨 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘧𝘦𝘸 𝘸𝘦𝘦𝘬𝘴 𝘰𝘧𝘧 𝘸𝘩𝘪𝘭𝘴𝘵 𝘮𝘺 𝘥𝘢𝘶𝘨𝘩𝘵𝘦𝘳 𝘳𝘦𝘤𝘰𝘷𝘦𝘳𝘴 𝘧𝘳𝘰𝘮 𝘴𝘶𝘳𝘨𝘦𝘳𝘺 - 𝘴𝘰 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘭𝘦𝘢𝘷𝘦 𝘺𝘰𝘶 𝘩𝘢𝘯𝘨𝘪𝘯𝘨, 𝘐’𝘮 𝘴𝘩𝘢𝘳𝘪𝘯𝘨 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘮𝘺 𝘧𝘢𝘷𝘰𝘶𝘳𝘪𝘵𝘦 𝘦𝘮𝘢𝘪𝘭𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘢𝘳𝘤𝘩𝘪𝘷𝘦𝘴.

Enjoy!

Does manual therapy create passive, dependent patients and doctor-centred practices?

Or is that just a myth peddled by clinicians who aren't any good with their hands, looking to soothe damaged egos?

This debate has been going on for a while now, with no end in sight.

Like most arguments online, it's the loudest voices that define the discussion.
And that's a problem, because both sides are wrong.

Or more accurately yet, they're asking the wrong question, and looking for convenient answers (usually to fit their confirmation bias).

Today’s video outlines exactly why - as well as highlighting a disorder that a lot of clinicians unknowingly fuel when trying to empower their patients.

As usual, this might ruffle some feathers, but you can check it out here:
https://www.youtube.com/watch?v=qeLXFUsdu6k

18/11/2025

“𝐓𝐡𝐞 𝐄𝐥𝐞𝐩𝐡𝐚𝐧𝐭 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐑𝐢𝐝𝐞𝐫”

𝘘𝘶𝘪𝘤𝘬 𝘳𝘦𝘮𝘪𝘯𝘥𝘦𝘳 - 𝘐’𝘮 𝘵𝘢𝘬𝘪𝘯𝘨 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘧𝘦𝘸 𝘸𝘦𝘦𝘬𝘴 𝘰𝘧𝘧 𝘸𝘩𝘪𝘭𝘴𝘵 𝘮𝘺 𝘥𝘢𝘶𝘨𝘩𝘵𝘦𝘳 𝘳𝘦𝘤𝘰𝘷𝘦𝘳𝘴 𝘧𝘳𝘰𝘮 𝘴𝘶𝘳𝘨𝘦𝘳𝘺 - 𝘴𝘰 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘭𝘦𝘢𝘷𝘦 𝘺𝘰𝘶 𝘩𝘢𝘯𝘨𝘪𝘯𝘨, 𝘐’𝘮 𝘴𝘩𝘢𝘳𝘪𝘯𝘨 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘮𝘺 𝘧𝘢𝘷𝘰𝘶𝘳𝘪𝘵𝘦 𝘦𝘮𝘢𝘪𝘭𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘢𝘳𝘤𝘩𝘪𝘷𝘦𝘴.

Enjoy!

One of the best books I’ve ever read on communication is “The Righteous Mind”, by Jonathan Haidt.

It’s helped me connect more easily and deeply with people, at work and at home.

Funny thing is, it’s not even about communication.

It’s about morality - specifically, how people differ in their approach to morality.
Hence, the tagline: “𝘞𝘩𝘺 𝘨𝘰𝘰𝘥 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘳𝘦 𝘥𝘪𝘷𝘪𝘥𝘦𝘥 𝘣𝘺 𝘱𝘰𝘭𝘪𝘵𝘪𝘤𝘴 𝘢𝘯𝘥 𝘳𝘦𝘭𝘪𝘨𝘪𝘰𝘯”
Don’t worry, I’m not going there…

But what I did want to share was one of the best concepts in that book:

“The Elephant and the Rider”

Check out the video to discover:

Why most report of findings conversations are doomed to fail.

Why “Calming the Elephant” should always be for first priority with patients

How to inspire patients to take action without them needing to understand everything you’re doing.

Check it out here:

https://www.youtube.com/watch?v=v2VHEfUmbhw

P.S. For the newer graduates out there, you might enjoy this podcast I recorded recently with Lewis Sumner - we talked a lot about uni, graduation, and getting started in practice.

13/11/2025

𝐓𝐮𝐫𝐧𝐬 𝐨𝐮𝐭 𝐈 𝐰𝐚𝐬𝐧’𝐭 𝐚𝐬 𝐩𝐚𝐭𝐢𝐞𝐧𝐭 𝐜𝐞𝐧𝐭𝐫𝐞𝐝 𝐚𝐬 𝐈 𝐭𝐡𝐨𝐮𝐠𝐡𝐭…

Even though the answer was obvious, the question always left me a little uncomfortable:

“𝘋𝘰 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘢 𝘮𝘢𝘴𝘴𝘢𝘨𝘦?”

I used to get this fairly frequently from patients - we have massage therapists in our clinic, and every so often a patient would ask me if they should see one.

And apart from the rare situation where it was contraindicated, I’d generally respond with an enthusiastic yes.

The patient would leave, book in a massage, and generally come back next time telling me how helpful it was.

On the surface, it was a pretty good outcome.

So it took me a while to work out why it always left me feeling a little nervous - not massively worried, just a slight feeling in my gut that things hadn’t quite lined up, and that I’d messed up somehow.

It definitely wasn’t about the massage - we have great therapists here, and I’d seen them help countless people over the years.

Eventually, I realised what was bothering me - it was they had to be the one to ask.

Although it never happened, there was this slight fear in the back of my head that they’d come back with “so why didn’t you recommend it earlier??”

And I knew I didn’t have a good answer.

In truth, the issue was something I thought I’d already overcome.

I wasn’t just being cautious, I was 𝘶𝘯𝘥𝘦𝘳-𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘪𝘯𝘨.

And under-recommending is just another form of that classic ethical practitioner trap - undertreating.

Looking back, I realise I’d always seen the value in what massage therapists do.

We’d had them in the clinic from the early days. I’d refer occasionally, but usually only if things weren’t going to plan… or if the patient brought it up themselves.

I told myself I was being respectful, giving patients space to decide for themselves.

But if I’m honest, that wasn’t the real reason…

… deep down, it was about me - I didn’t want to seem pushy.

It’s exactly the same fear that causes practically all new graduates to undertreat their patients (though it’s something a lot of experienced DC's struggle with too - they just talk about it less).

We overcorrect for the image of the over-treater and end up swinging too far the other way.

In the moment it feels like the right thing to do.

But ironically, it often means that the more we care about being patient-centred, the more hesitant we can become to lead.

Of course, that same fear can also push us in the opposite direction, where we become a little too direct.

I saw that just this week with a mentee of mine:

We were discussing a recent Report of Findings conversation - a patient who’d injured their back and was eager to return to the gym.

Their instinct was to protect them:

“𝘐 𝘥𝘰𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶 𝘭𝘪𝘧𝘵𝘪𝘯𝘨 𝘺𝘦𝘵, 𝘪𝘵 𝘤𝘰𝘶𝘭𝘥 𝘴𝘦𝘵 𝘺𝘰𝘶 𝘣𝘢𝘤𝘬.”

Their tone was caring, even cautious.

But the patient’s response told a different story - they came back with “𝘖𝘩 𝘯𝘰, 𝘐 𝘸𝘰𝘯’𝘵 𝘧𝘪𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦 𝘥𝘰𝘰𝘳 𝘪𝘯 𝘢 𝘮𝘰𝘯𝘵𝘩’𝘴 𝘵𝘪𝘮𝘦, 𝘐’𝘮 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘱𝘶𝘵 𝘢𝘭𝘭 𝘵𝘩𝘢𝘵 𝘸𝘦𝘪𝘨𝘩𝘵 𝘣𝘢𝘤𝘬 𝘰𝘯…”

Rather than feel reassured, they started feeling anxious - and that something was being taken away from them.

After the session, we talked about it.

I said, “You don’t have to decide for them. Just offer the options.”

Then we reframed the same idea:

“𝘖𝘧 𝘤𝘰𝘶𝘳𝘴𝘦, 𝘸𝘦 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘺𝘰𝘶 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘭𝘪𝘧𝘵𝘪𝘯𝘨 𝘈𝘚𝘈𝘗 - 𝘵𝘩𝘰𝘶𝘨𝘩 𝘮𝘺 𝘤𝘰𝘯𝘤𝘦𝘳𝘯 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘪𝘧 𝘺𝘰𝘶 𝘨𝘰 𝘩𝘦𝘢𝘷𝘺 𝘵𝘰𝘰 𝘴𝘰𝘰𝘯, 𝘪𝘵 𝘮𝘪𝘨𝘩𝘵 𝘧𝘭𝘢𝘳𝘦 𝘶𝘱. 𝘐𝘧 𝘺𝘰𝘶 𝘸𝘦𝘳𝘦 𝘵𝘰 𝘱𝘢𝘶𝘴𝘦 𝘵𝘩𝘢𝘵 𝘧𝘰𝘳 𝘢 𝘣𝘪𝘵, 𝘪𝘴 𝘵𝘩𝘦𝘳𝘦 𝘴𝘰𝘮𝘦 𝘰𝘵𝘩𝘦𝘳 𝘭𝘰𝘸𝘦𝘳 𝘪𝘮𝘱𝘢𝘤𝘵 𝘦𝘹𝘦𝘳𝘤𝘪𝘴𝘦 𝘺𝘰𝘶’𝘥 𝘭𝘪𝘬𝘦 𝘵𝘰 𝘵𝘳𝘺 𝘪𝘯𝘴𝘵𝘦𝘢𝘥?’

The message is the same, but the tone is completely different.

It shifts the conversation from control to collaboration - you’re presenting choices, not convincing them to do what you want.

Which is exactly how I’d gotten past my old habit of under-referring.

When I finally recognised the issue made a conscious shift.

Not to start “selling” massage, but to start mentioning it - openly, neutrally, and early on.

These days, I’ll probably recommend massage to 20–30% of patients at some point in their care.

Of course, not all of them take it up - and that’s totally fine.

My goal isn’t to get them to book - it’s simply to make sure they know it’s available and could help.

I’ll usually phrase it like this:

“𝘋𝘰𝘸𝘯 𝘵𝘩𝘦 𝘭𝘪𝘯𝘦, 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘤𝘰𝘶𝘭𝘥 𝘳𝘦𝘢𝘭𝘭𝘺 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘸𝘩𝘢𝘵 𝘸𝘦’𝘳𝘦 𝘥𝘰𝘪𝘯𝘨 𝘩𝘦𝘳𝘦 𝘢𝘯𝘥 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘨𝘦𝘵 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘪𝘴 𝘴𝘰𝘮𝘦 𝘮𝘢𝘴𝘴𝘢𝘨𝘦 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴. 𝘋𝘰 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢𝘯𝘺 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘰𝘯 𝘵𝘩𝘢𝘵?”

If they’re open to it, great - we can either book them in, or plan to incorporate it a few weeks down the line.

If they’re not sure, I just respond, “𝘕𝘰 𝘱𝘳𝘰𝘣𝘭𝘦𝘮. 𝘐𝘵’𝘴 𝘢𝘯 𝘰𝘱𝘵𝘪𝘰𝘯 𝘰𝘯 𝘵𝘩𝘦 𝘵𝘢𝘣𝘭𝘦, 𝘢𝘯𝘥 𝘸𝘦 𝘤𝘢𝘯 𝘳𝘦𝘷𝘪𝘴𝘪𝘵 𝘪𝘵 𝘭𝘢𝘵𝘦𝘳 𝘪𝘧 𝘺𝘰𝘶’𝘥 𝘭𝘪𝘬𝘦.”

It’s a happy middle ground, and also gives them time to think about it without feeling they need to decide right away.

Not directive, not detached — just clear.

It’s the same principle I shared with my associate: our job isn’t to hand out permission, or take things away from patients.

It’s more about helping them “map out the terrain”, so they can choose their own route with confidence.

And that, I think, is where collaboration often gets misunderstood.

Being patient-centred obviously doesn’t mean being pushy - but neither does it mean stepping back and abdicating responsibility.

It means showing up fully, sharing what you know, offering the options… and making sure the patient doesn’t have to do the detective work themselves.

Then once they’ve made the choice that’s right for them, giving them the best possible version of that choice.

That feeling in my gut all those years ago was guilt, in a way - the kind that comes when you realise you’ve held something back that could have helped.

In hindsight, the only reason I hadn’t mentioned it was that I was more worried about how it might look than whether it was in the patient’s best interest.

Not out of neglect, but out of fear - fear of being misunderstood.

Once I named it, it stopped being uncomfortable and started being useful.

Because if it shows up again in a new situation, I know it’s a signal:

There’s probably an option I haven’t put on the table yet.

So if a patient ever asks you for something you already believed could help, don’t feel bad - get curious.

What stopped you from offering it first?

P.S. In case you missed it in Tuesday’s email, I’ll be taking the next few weeks off whilst my daughter recovers from her surgery.

I’ll be scheduling some of my most popular emails over the past few years to go out during that time though, so you won’t be missing out ;)

11/11/2025

𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐩𝐚𝐭𝐢𝐞𝐧𝐭𝐬 𝐬𝐞𝐜𝐫𝐞𝐭𝐥𝐲 𝐡𝐚𝐯𝐞 𝐢𝐧 𝐜𝐨𝐦𝐦𝐨𝐧…

Well, it’s a wrap!

Now that the doors to The Happy Patient Project have closed, I’ve been reflecting on what these last weeks have highlighted - not just about the program, but about human behaviour in general.

Because funnily enough, a lot of the same patterns we see in practice, showed up here as well.

Some chiropractors jumped in right away - they saw what they wanted to build, trusted their instincts, and acted.

Others were excited but hesitated, not sure if they were “ready” for it.

It’s a clear example of something that affects patients too: the “𝐑𝐞𝐚𝐝𝐢𝐧𝐞𝐬𝐬 𝐓𝐫𝐚𝐩”

Essentially, it’s the belief that you should “feel ready” - whatever that means - before taking action.

You’ve probably seen this dozens of times in the clinic - perhaps it’s a patient who came in for an assessment, listened to your recommendations, but ended with “I’ll think about it…”

Or perhaps they’ve started treatment, making progress, but are hesitant to get back to physical activity.

Or maybe they’re just not sure about incorporating a new technique, like needling.

Both are examples of this “readiness trap” - they don’t want to take action until they feel sure it’s the right idea.

In reality though, feeling ready often isn’t something you arrive at by thinking - they need to take action first and experience the result, in order to truly believe they are ready.

It’s a lot like when you graduate and start out in practice - you probably felt you were nowhere near ready to actually start seeing patients on your own.

And no amount of thinking, talking or advice was going to change that - you had to take the leap and try it, in order to learn that you were in fact ready.

But it’s not just a new graduate thing - it shows up for experienced practitioners all the time too.

We wait to feel ready before trying something new, instead of starting small and course correcting as we go.

It’s why I designed the entire Happy Patient Project (and now “Digital Chris”) around 𝐦𝐢𝐜𝐫𝐨-𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 - tiny, repeatable reps that create confidence through action.

Not just relying on massive “aha” moments that depend on motivation, but small moments of doing that rewire how you show up with patients.

Because one thing I’ve realised through years of both my own experience, and teaching others, is that confidence isn’t something you learn first and then act on…

… but something you 𝘣𝘶𝘪𝘭𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘢𝘤𝘵𝘪𝘰𝘯.

That principle doesn’t just apply to learning either, but also patient adherence, team leadership, and even long-term fulfilment in practice.

And while the new members are now diving into that process with Digital Chris, I’ll be sharing more of those communication frameworks and bite-sized lessons with you here over the coming months.

So if you didn’t join this round, don’t worry — this isn’t a sales newsletter, but a learning one.

And we’re back to my usual value-led emails this week.

𝐏.𝐒. Quick personal update - my daughter is scheduled for an operation on Monday and I’ll be taking a few weeks off while she recovers, so won’t be responding to emails for a little while.

Don’t worry though, that doesn’t mean radio silence - I’ll be picking some of the most popular emails from the last few years to schedule whilst I’m off ;)

08/11/2025

𝐋𝐚𝐬𝐭 𝐜𝐡𝐚𝐧𝐜𝐞: 𝐓𝐞𝐬𝐭 𝐃𝐫𝐢𝐯𝐞 "𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐡𝐫𝐢𝐬" 𝐟𝐨𝐫 𝐟𝐫𝐞𝐞, 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲

Quick one - for today only, I'm making Digital Chris available to everyone!

Try it yourself right now for free - no login or purchase required - and get a feel for wat it's like to have digital mentor in your corner, 24/7.

It's available for today only, until 9pm tonight.

After that, it'll be only for Happy Patient Project members - and enrolment for that closes only a few hours later (𝐭𝐨𝐧𝐢𝐠𝐡𝐭 𝐚𝐭 𝟏𝟏:𝟓𝟗𝐩𝐦 𝐔𝐊 )

Try it now at the link in the comments 👇👇

And you’re on the fence about joining the HPP, this will help you decide in 60 seconds:

“𝐖𝐢𝐥𝐥 𝐭𝐡𝐢𝐬 𝐟𝐞𝐞𝐥 𝐬𝐚𝐥𝐞𝐬𝐲?”

No. No scripts, No pressure tactics - HPP teaches 𝐞𝐭𝐡𝐢𝐜𝐚𝐥, 𝐩𝐚𝐭𝐢𝐞𝐧𝐭-𝐜𝐞𝐧𝐭𝐫𝐞𝐝 language that feels good for you 𝘢𝘯𝘥 your patients. You keep full clinical autonomy.

“𝐈’𝐦 𝐛𝐮𝐬𝐲. 𝐖𝐢𝐥𝐥 𝐈 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐟𝐢𝐧𝐢𝐬𝐡 𝐢𝐭?”

The content is bite-size (2–5 min videos) and most change happens in-room with patients. Digital Chris gives you prompts 𝘢𝘯𝘥 feedback so you keep moving in 𝟏𝟎 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 𝐚 𝐝𝐚𝐲.

“𝐈’𝐦 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 - 𝐰𝐢𝐥𝐥 𝐭𝐡𝐢𝐬 𝐛𝐞 𝐛𝐚𝐬𝐢𝐜?”

Many of our strongest results are from 𝐯𝐞𝐭𝐞𝐫𝐚𝐧𝐬 who thought they’d “seen it all.” The frameworks pressure-proof your conversations and bring the spark back.

“𝐖𝐡𝐚𝐭 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐝𝐨 𝐈 𝐠𝐞𝐭?”

- 𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐚𝐜𝐜𝐞𝐬𝐬 to the full HPP curriculum (ethical, patient-centred communication strategies and frameworks - no cookie cutter scripts)
- 𝟔 𝐦𝐨𝐧𝐭𝐡𝐬 𝐨𝐟 𝐬𝐮𝐩𝐩𝐨𝐫𝐭: Exclusive members-only community and support from me + Digital Chris, your 24/7 practice partner trained on my full body of work
- 𝐓𝐡𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐒𝐭𝐲𝐥𝐞 𝐂𝐨𝐮𝐫𝐬𝐞 that shows you how to naturally adapt to each patient’s way of understanding
- 𝐎𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 with feedback on your case histories & RoFs
- 𝐑𝐞𝐚𝐥-𝐰𝐨𝐫𝐥𝐝 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐭𝐨𝐨𝐥𝐬 so what you learn can be applied that same day in clinic
- 𝐁𝐮𝐢𝐥𝐭 𝐟𝐨𝐫 𝐥𝐢𝐟𝐞-𝐥𝐨𝐧𝐠 𝐠𝐫𝐨𝐰𝐭𝐡 - principles that scale from year 1 to year 30

“𝐈𝐬 𝐭𝐡𝐢𝐬 𝐣𝐮𝐬𝐭 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐰𝐢𝐭𝐡 𝐚 𝐥𝐨𝐠𝐨?”

No. Digital Chris is trained specifically on 𝐇𝐏𝐏 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 (ethics, empathy, clinical nuance). It’s designed for chiropractic context -not generic internet answers. Think of it as having 121 coaching from me, but on demand, 24/7.

“𝐈 𝐫𝐮𝐧 𝐚 𝐭𝐞𝐚𝐦 - 𝐜𝐚𝐧 𝐈 𝐚𝐝𝐝 𝐚𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞𝐬?”

Yes. Many clinic owners are joining 𝐰𝐢𝐭𝐡 𝐜𝐨𝐥𝐥𝐞𝐚𝐠𝐮𝐞𝐬 so everyone communicates the same way. Additional colleagues also get a huge 65% discount!

“𝐖𝐡𝐚𝐭 𝐢𝐟 𝐢𝐭 𝐢𝐬𝐧’𝐭 𝐟𝐨𝐫 𝐦𝐞?”

You’re covered by my 𝐫𝐞𝐬𝐮𝐥𝐭𝐬-𝐛𝐚𝐬𝐞𝐝, 𝐧𝐨-𝐥𝐢𝐦𝐢𝐭 𝐠𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞. Try it. If you don’t feel clearly more confident, more patient-centred, and tangibly better in your conversations, email me for a 𝐟𝐮𝐥𝐥 𝐫𝐞𝐟𝐮𝐧𝐝 - no time limit, no hoops.

If the idea of 𝐥𝐢𝐠𝐡𝐭𝐞𝐫 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐬, 𝐜𝐥𝐞𝐚𝐫𝐞𝐫 𝐑𝐨𝐅𝐬, 𝐚𝐧𝐝 𝐞𝐧𝐣𝐨𝐲𝐢𝐧𝐠 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐚𝐠𝐚𝐢𝐧 feels like relief, that’s your signal.

So if you want to test out the AI coach feature, go to the comments below for instant access 👇

P.S. Here's what Sam had to say: “Having been on a lot of great courses/seminars which have led to significant changes in how I practice, I can honestly say that I have taken the most from this… I have really seen a shift in patient engagement and motivation - and all done in an ethical, patient centred way!”

07/11/2025

“𝐀𝐢𝐫𝐟𝐫𝐲𝐞𝐫 𝐠𝐢𝐫𝐥𝐟𝐫𝐢𝐞𝐧𝐝𝐬” 𝐯𝐬 “𝐂𝐨𝐫𝐯𝐞𝐭𝐭𝐞 𝐠𝐢𝐫𝐥𝐟𝐫𝐢𝐞𝐧𝐝𝐬”

Rory Sutherland - one of the world’s best-known behavioural economists — once joked that people often choose partners like they choose cars:

“People tend to look for a Corvette girlfriend, when what they really want is an Air-fryer girlfriend”

Yes, the Corvette is fast, flashy, and exciting… but the actual experience of having one is a real pain - they break down, need more maintenance, and are generally unreliable.

Meanwhile, the Airfryer girlfriend might not look glamorous, but quietly makes every single day better.

(And as the happy owner of an Airfryer myself, I can testify to that - Cass has even talked about packing it in the suitcase for our next summer holiday!)

The metaphor is a little tongue in cheek, but he’s got a point.

And I suspect you can probably think of a couple of folks you know who fell for a Corvette partner…

It’s not just romantic choices either - in most buying decisions, we tend to get drawn to what looks impressive, more than what objectively results in a better quality of life in the long term.

Being a chiropractor is no different - I see so many chiropractors getting drawn to the “Corvette” style solutions in their practices:

Flashy marketing programs promising 50 new patients in 30 days… seminars that sound revolutionary but fade by Monday… coaches who overpromise then upsell you before you’ve even finished…

They all look shiny on the surface - but six months later, you’re no happier, no calmer, and no closer to the kind of practice you actually want.

(Usually significantly less well off, too!)

And that’s the counterintuitive thing - the upgrades that genuinely change your day-to-day, rarely look impressive from the outside.

That’s why I built The Happy Patient Project differently.

Think of it as the Airfryer of clinical practice: it just works.

It makes every day in the clinic easier, more enjoyable, and more meaningful - quietly, consistently, and without drama.

Rather than flood you with hype, it’ll quickly & quietly fix the stuff that’s actually causing your stress & frustration.

Here’s what you get when you join:

- Lifetime access to the full Happy Patient Project curriculum - everything you need to master truly ethical, patient-centred communication (without scripts or sales tricks).

- 6 months of support - monthly live calls with me + access to Digital Chris, your 24/7 AI practice partner trained on all my course content.

- The Social Styles Framework - understand every patient’s communication style and adapt naturally, without changing who you are.

- Optional certification pathway - with feedback on your case histories and reports of findings.

- Real-world integration tools - designed for immediate implementation, so what you learn shows up in the clinic the very next day.

- Built for life-long growth - every principle in HPP scales with you, helping you rediscover curiosity and connection no matter how long you’ve been in practice.

It’s not the flashiest program out there - but it’s the one that chiropractors actually keep using, long after they’ve finished the modules.

Here’s what members keep telling me:

“𝘐𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘩𝘦𝘭𝘱𝘴 𝘪𝘯 𝘴𝘰 𝘮𝘢𝘯𝘺 𝘸𝘢𝘺𝘴, 𝘪𝘵’𝘴 𝘮𝘢𝘥𝘦 𝘮𝘦 𝘮𝘰𝘳𝘦 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵 𝘢𝘯𝘥 𝘦𝘷𝘦𝘯 𝘩𝘦𝘭𝘱𝘦𝘥 𝘪𝘯 𝘧𝘢𝘮𝘪𝘭𝘺 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴… 𝘪𝘵’𝘴 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘯𝘰𝘵 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘶𝘯𝘵𝘪𝘭 𝘺𝘰𝘶’𝘷𝘦 𝘥𝘰𝘯𝘦 𝘪𝘵!” - Alison Rigby

“𝘛𝘩𝘦 𝘱𝘳𝘰𝘨𝘳𝘢𝘮 𝘩𝘢𝘴 𝘮𝘢𝘥𝘦 𝘢 𝘩𝘶𝘨𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘵𝘰 𝘮𝘺 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 – 𝘱𝘢𝘵𝘪𝘦𝘯𝘵𝘴 𝘢𝘳𝘦 𝘩𝘢𝘱𝘱𝘪𝘦𝘳 𝘢𝘯𝘥 𝘧𝘦𝘦𝘭 𝘭𝘪𝘴𝘵𝘦𝘯𝘦𝘥 𝘵𝘰, 𝘮𝘺 𝘳𝘦𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘩𝘢𝘴 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥, 𝘢𝘯𝘥 𝘐 𝘧𝘦𝘦𝘭 𝘢 𝘭𝘰𝘵 𝘮𝘰𝘳𝘦 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵!” - Tom Hatch

“𝘐 𝘸𝘢𝘴 𝘢 𝘣𝘪𝘵 𝘸𝘰𝘳𝘳𝘪𝘦𝘥 𝘵𝘩𝘢𝘵 𝘵𝘩𝘪𝘴 𝘤𝘰𝘶𝘳𝘴𝘦 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘢𝘥𝘷𝘪𝘤𝘦 𝘐’𝘥 𝘩𝘦𝘢𝘳𝘥 𝘣𝘦𝘧𝘰𝘳𝘦… 𝘣𝘶𝘵 𝘱𝘢𝘵𝘪𝘦𝘯𝘵𝘴 𝘢𝘳𝘦 𝘮𝘶𝘤𝘩 𝘩𝘢𝘱𝘱𝘪𝘦𝘳, 𝘢𝘯𝘥 𝘐 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘦𝘯𝘫𝘰𝘺 𝘥𝘰𝘪𝘯𝘨 𝘢 𝘙𝘰𝘍 𝘯𝘰𝘸!” - Al Gunderson

FYI, they’d all been using this content for at least 6 months before telling me that - well after the shine wears off the “Corvette programs” 😉)

So if you’re ready for the kind of change that lasts, not just looks good on paper… now’s your chance.

Join now by clicking the link in the comments.

Because the right kind of partner doesn’t just look good for a few months - it makes every day better for years to come.

P.S. Just like the right partner, wait too long to make your move and you’ll miss out.

Doors close tomorrow night, and won’t reopen again for at least 6 months.

And with my results-based, no limit guarantee, you literally have nothing to lose by giving it a try.

The only real risk is waiting too long and missing your chance.

So if you’re on the fence, don’t get stuck with FOMO & regret - jump in whilst you still can:

Click the link in the comments below.

05/11/2025

𝐅𝐫𝐞𝐞 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠: 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐰𝐚𝐲 𝐃𝐂𝐬 𝐚𝐫𝐞 𝐦𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 (𝐝𝐞𝐦𝐨 𝐛𝐞𝐥𝐨𝐰)

I’ve got a quick free training for you today - just eight minutes that can change how you (and even your whole clinic) communicate by next week.

The thing is, after running seminars and building online courses for years, I realised something important:

Seminars give you energy and real-time feedback… but then they’re gone.

Courses give you repetition and replayability… but not interaction or support.

Both help you know what to do, but neither helps you integrate it until it becomes second nature.

And without that, even the best ideas fade into “that thing I meant to do” after a few weeks…

… which is exactly why I built something different.

You can watch a short training and live demo here - it’s just eight minutes:

You’ll see how chiropractors are using an AI-powered “clinic simulator” to:

- Rehearse Reports of Findings so they sound clear, not salesy - patients nodding, not glazing over.

- Role-play tricky conversations before they happen - so you walk in calm, not guessing.

- Keep associates on track - less hand-holding, more momentum.

Run 3-minute daily reps that build meaningful progress without adding extra meetings or admin.

As hype-y as it might sound… I honestly believe this is the future of chiropractic training and CPD - in fact in 5 or 6 years time, it will likely be the norm.

If you want to be ahead of the curve, you need to watch this.

And it’s catching on fast, too - when I added the “bring-a-colleague” option this round, I knew a handful might use it… but so far nearly 40% have.

Most clinic owners don’t want to grow in isolation - they want their whole team growing together.

Now, could you do something like this in ChatGPT?

Technically, with a premium subscription… yes - but you couldn’t trust the results.
It wasn’t trained on chiropractic ethics or patient-centred language - it just averages what most chiropractors say (and, well… you know how that goes 😆).

Digital Chris was trained on my full curriculum and real cases, so every response aligns with the exact principles I teach inside The Happy Patient Project and full certification program.

If you’ve been waiting, just remember - the cost of inaction is almost always higher than “starting messy”.

Watch the free training and demo below.

And if it makes sense for you or your team, join us afterwards and start applying it right away.

Goto the comments for the link

P.S. The free Report of Findings Review bonus ends tonight (midnight UK time).

I included it so every new member gets direct, personalised feedback from me - making sure you get the most out of the whole platform from day one.

03/11/2025

𝐏𝐚𝐫𝐭 𝐨𝐟 𝐦𝐞 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐚𝐝𝐦𝐢𝐭 𝐭𝐡𝐢𝐬…

Part of me doesn’t want to admit this, but there was a time when I didn’t actually want to be a chiropractor anymore.

It wasn’t burnout, and it wasn’t because things were going badly - in fact, by every external metric things were going really well.

My diary was full, patients were getting good results, I’d spent years honing my clinical skills and patient management strategies so that things were really flowing smoothly.

On paper, I’d made it…

But somewhere around the five-year mark, I realised something had changed.

It wasn’t dramatic, just this quiet, creeping feeling that I was going through the motions.

I’d still show up, give my best, do everything I knew worked… but it started to feel mechanical., almost clinical (in the cold sense).

The moment I realised something was really off came, just after a Report of Findings.

I’d explained my plan, delivered some treatment, and they’d left to book their next few visits.

I was sitting at my desk, and happened to glance at my old “Road to Recovery” poster - the one that (back then) I’d used in every RoF to explain the treatment plan.

The RoF itself went well, it all seemed to make sense, and the patient had left grateful and enthusiastic to start care.

But sitting there, I just remember thinking to myself:

“Well, they’ll either get it or they won’t… oh well”

It hit me that although I hoped they did, for some reason I wasn’t especially bothered about it.

There was this sense of “if not, there’s always the next patient..”

And although I did want to help them, at the emotional level I wasn’t really connected - I wasn’t present, I was performing.

It didn’t feel huge at the time, but for the rest of that week I couldn’t shake the feeling.

Eventually one night, I remember sitting at the dining table with Cass, hearing myself say “I’m not sure I want to keep doing this for the rest of my life.”

It shocked us both, because I’d never felt that way before.

I grew up around chiropractic - for as long as I can remember, it’s what I dreamed of doing.

I really loved it.

But at that moment, it felt like the spark had gone out.

So I did what a lot of us do when something feels off - I went looking for answers.

I tried a couple of coaching programmes that promised to help me rediscover my passion.

They talked a big game about mindset and motivation- and to be fair, they did help me make a few superficial changes.

But underneath it all, they were really just selling the same old systems with a shiny new wrapper - new language, same pitch.

It all felt like compliance and transactional relationships, dressed up as inspiration.

But rather than give up, I started looking further afield - to psychology, neuroscience, and behaviour change - and began to discover new possibilities…

… I realised the problem wasn’t chiropractic, and it wasn’t my patients.

Deep down, the problem was that I’d become disconnected from the why behind what I did, and from the way I communicated it.

Instead of it being about truly connecting with patients, and helping them on their terms, somewhere along the line it had become about educating them on my terms, and persuading them to buy into me.

Realising this was like turning on a light - the problem became crystal clear, and I started to realise how to get out of this funk.

And fortunately, it didn't require changing my technique or reinventing my practice - on the surface, you might have not even noticed much change.

But underneath it all, the way I was showing up had fundamentally transformed.

Deep down, it was about reconnecting with the humanity that made my career meaningful in the first place.

That’s when I started developing what eventually became 𝘛𝘩𝘦 𝘏𝘢𝘱𝘱𝘺 𝘗𝘢𝘵𝘪𝘦𝘯𝘵 𝘗𝘳𝘰𝘫𝘦𝘤𝘵.

And once I began practising that way - with better connection, clearer and cleaner communication, and genuine curiosity again - things got so much better.
I felt the passion and drive that had been missing for so long, and as cliche as it might sound - I fell back in love with practice.

Consults felt lighter… patients felt more engaged… and for the first time in my career, Report of Findings visits became genuinely fun!

And the feedback I’ve had from so many colleagues since has been almost identical.

Many of them were where I was - experienced, competent, but quietly running on autopilot - and they all tell me the same thing: they’ve rediscovered the joy in their work.

One of the most consistent pieces of feedback from experienced practitioners is this:

“𝘐 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘦𝘯𝘫𝘰𝘺 𝘨𝘪𝘷𝘪𝘯𝘨 𝘮𝘺 𝘙𝘦𝘱𝘰𝘳𝘵𝘴 𝘰𝘧 𝘍𝘪𝘯𝘥𝘪𝘯𝘨𝘴 𝘯𝘰𝘸 !”

And when you think about it, that kind of says everything.

Even if you've been in practice for years, and know you deliver great care… I don’t know many DC’s who would say that part is exactly a highlight of their day.

But it can be - because that moment, where empathy, expertise, and connection meet - is the beating heart of truly patient-centred, fulfilling practice.

When that feels alive, everything else does too.

So if any of this resonates - if you’re doing well, but quietly wondering whether you’ve lost a bit of the spark, I want you to know this:

You’re not alone, and there’s nothing wrong with you.

That feeling isn’t a failure; it’s just your signal that you’re ready to practise in a deeper, more connected way.

That’s exactly what we work on inside 𝘛𝘩𝘦 𝘏𝘢𝘱𝘱𝘺 𝘗𝘢𝘵𝘪𝘦𝘯𝘵 𝘗𝘳𝘰𝘫𝘦𝘤𝘵.

It’s where you’ll learn how to reconnect with both your patients and your 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 - in a way that makes practice feel enjoyable again, not mechanical or transactional.

And thanks to the addition of Digital Chris, you can now rehearse, reflect, and refine how you communicate, any time you like.

It’s like having me there in the room, helping you rediscover your curiosity in real time.

If that sounds like what you’ve been missing, this is your chance to jump in.

I don’t open enrolment often, and I don’t yet know at what point in 2026 I’ll be opening it again - so if you’ve been on the fence, take this as your nudge.

Because at the end of the day, practice should be fun.

And if it’s not, that’s your cue to change something.

Join our tribe of like-minded, patient-first practitioners, and rediscover the reason you became a chiropractor in the first place.

The link is in the comments.

𝐏.𝐒. If you’ve ever caught yourself halfway through a report of findings and felt like you were just going through the motions - I’ve been there.

So have hundreds of others who’ve since found their spark again.

If there’s one thing every member has told me at some point, it’s that they wish they’d found this sooner.

Because when you start practicing in this way, you wonder how you ever managed before.

And if you’re going to spend the next couple of decades doing something, it deserves to be something that energises you… not something that quietly drains you.

P.P.S. I’ve just finished recording a short-but-mighty free training video that I’ll be sharing with you on Wednesday - keep an eye out for that one, it’s pretty mindblowing!

01/11/2025

𝐒𝐨𝐦𝐞 𝐜𝐫𝐚𝐩𝐩𝐲 𝐠𝐚𝐦𝐛𝐥𝐢𝐧𝐠 𝐚𝐝𝐯𝐢𝐜𝐞

Weird question for you:

𝐃𝐨 𝐲𝐨𝐮 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐭𝐡𝐫𝐨𝐰𝐢𝐧𝐠 𝐝𝐢𝐜𝐞 𝐦𝐨𝐫𝐞 𝐚𝐠𝐠𝐫𝐞𝐬𝐬𝐢𝐯𝐞𝐥𝐲 𝐥𝐞𝐚𝐝𝐬 𝐭𝐨 𝐡𝐢𝐠𝐡𝐞𝐫 𝐬𝐜𝐨𝐫𝐞𝐬?

Probably not - on the face of it, it sounds rather ridiculous, and anyone you ask is probably going to say no.

But the funny thing is, when you look at people's actions, it tells a different story…
… several years ago, a team of behavioural researchers went into a casino, to study the players in various different games.

And when it came to dice games like craps, they found a clear pattern:

Whenever players needed a higher number to win, they threw the dice harder and further.

And when they wanted a low score, they tossed them softly, almost carefully - as if being gentle would impact the numbers that came up.

If you’d asked them about this after, their logical brain likely would have denied this.

But their emotional brain would have disagreed.

And when it comes to decision making, it’s the emotional brain that typically calls the shots.

The researchers termed this 𝐩𝐫𝐨𝐩𝐨𝐫𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐛𝐢𝐚𝐬 - the idea that big outcomes require big actions.

We all know, rationally, that dice don’t care how hard you throw them…

…but our instincts still whisper that if the stakes are high, the effort should match.

And like most psychological biases, it shows up in many other areas of life… like practice.

When we start feeling restless in our career - maybe when things are “fine” but not fulfilling. Or we just start to feel stuck in a rut - we start wanting to shake things up.

And it’s easy to assume the solution has to be something big.

Buy that new £20,000 shockwave machine.

Refit the clinic.

Develop an entirely new speciality.

Because if we’re not loving practice quite like we used to, it must mean something big has to change, right?

Well, sometimes… but not always.

Over the last decade, I’ve worked with some of the top chiropractors in their field - people who were doing brilliantly on paper but quietly wondering, “𝘐𝘴 𝘵𝘩𝘪𝘴 𝘪𝘵?”

And when we looked closer, it turned out the answer wasn’t to overhaul anything.

They didn’t need to reinvent how they treated their patients - they were already experts at that.

Instead, most of them just needed to rediscover how to relate and engage what they already did, in a way that reconnected them to why they fell in love with it to begin with.

That’s what happened with 𝐃𝐫 𝐂𝐚𝐫𝐥𝐲 𝐙𝐮𝐞𝐡𝐥𝐤𝐞, former ACA Sports Council President.

She told me that what she learned through The Happy Patient Project didn’t make her change her practice at all - it simply made her see it differently.

Her words: “𝘐 𝘥𝘪𝘥𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘯𝘦𝘸 𝘵𝘦𝘤𝘩𝘯𝘪𝘲𝘶𝘦𝘴. 𝘐 𝘯𝘦𝘦𝘥𝘦𝘥 𝘵𝘰 𝘦𝘹𝘱𝘳𝘦𝘴𝘴 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦 𝘰𝘧 𝘸𝘩𝘢𝘵 𝘐 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘥𝘰, 𝘪𝘯 𝘢 𝘸𝘢𝘺 𝘵𝘩𝘢𝘵 𝘱𝘢𝘵𝘪𝘦𝘯𝘵𝘴 𝘤𝘰𝘶𝘭𝘥 𝘵𝘳𝘶𝘭𝘺 𝘩𝘦𝘢𝘳.”

And that’s exactly the point: you don’t need to throw harder… you might just need to throw truer.

The Happy Patient Project isn’t about tearing down what’s already working for you - your practice style, treatment techniques, etc - it’s about refining what’s already there.

You get the exact same frameworks and methods I teach inside the 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐏𝐚𝐭𝐢𝐞𝐧𝐭-𝐂𝐞𝐧𝐭𝐫𝐞𝐝 𝐏𝐫𝐚𝐜𝐭𝐢𝐭𝐢𝐨𝐧𝐞𝐫® programme - everything that’s helped practitioners across the world communicate more clearly, ethically, and effectively.

And now, with 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐡𝐫𝐢𝐬 as your 24/7 practice coach, you can rehearse, refine, and get feedback any time you want - so you’re not just learning these ideas, but actually internalising them.

And if you enrol before Wednesday next week, you’ll also get a personal 𝐑𝐞𝐩𝐨𝐫𝐭 𝐨𝐟 𝐅𝐢𝐧𝐝𝐢𝐧𝐠𝐬 𝐑𝐞𝐯𝐢𝐞𝐰 at no extra cost - just send me a recording or transcript, and I’ll give you detailed, human feedback on tone, pacing, and connection.

That bonus is still live until next Wednesday night.

So if you’ve been feeling that subtle restlessness, wondering what’s next, this might be the smallest and most impactful step you’ll ever take.

Because getting your spark back doesn’t mean starting over - it just means making the small refinements that reconnect you to the work you love.

Get the link with all the details in the comments below here 👇.

𝐏.𝐒. Carly messaged me just the other day after trying out Digital Chris to tell me this:
“I’m in awe of how much it sounds like you! I can literally hear your voice with the answers, because I’ve spent so much time listening to your voice in the course.”

And as one of the very first DCs to complete the Certified Patient-Centred Practitioner® programme back in 2023, she would know.

If you want that same level of 1-to-1 coaching - but available on demand, 24/7 - make sure you enrol before the deadline.

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