06/05/2026
Whilst we welcome Dr Oscar’s discussion on BBC Morning Live this morning regarding choking emergencies and the use of anti-choking devices where first aid has failed or cannot be performed, it is deeply concerning that, during a segment discussing genuine regulated medical devices and CE markings, a counterfeit device was displayed live on television.
Public discussions surrounding choking prevention and emergency response are incredibly important, particularly when they help raise awareness of the limitations of basic life support and the potential role of airway clearance devices in critical situations. However, with that platform comes a responsibility to ensure that the information and products presented to viewers are accurate, compliant, and safe.
Counterfeit anti-choking devices are a growing concern within the UK market. Many imitation products are falsely advertised as compliant or medically approved when they are not subject to the same regulatory scrutiny, manufacturing standards, testing, or post-market oversight as genuine regulated devices. Displaying such a product during a national broadcast risks unintentionally misleading consumers into believing these counterfeit products are legitimate or endorsed alternatives.
When discussing CE markings, UK medical device regulation, and patient safety, it is essential that broadcasters and contributors take appropriate steps to verify that any device shown is genuine, correctly regulated, and sourced through authorised channels. Families, schools, nurseries, carers, and healthcare providers may make purchasing decisions based on what they see presented on trusted mainstream media platforms.
We fully support continued public education around choking prevention, first aid, and emergency interventions. However, equal importance must be placed on ensuring that counterfeit and potentially unsafe products are not inadvertently promoted in the process.
fans Medicines & Healthcare products Regulatory Agency
