16/01/2026
It’s a tough job, made tougher when our clients don’t feel like they are getting what they want from a session!
Our clients have a quiet resentment for these few things…
1. We do a great job, but our clients don’t remember a word we said and any paper reports lost in the yard chaos.
One brown horse can look very much like another brown horse - when we’re seeing several horses at one yard it’s easy to muddle up which horse needs what. Even more so if we’re relying on the yard owner/groom/not particularly horsey boy friend to remember!
2.Were available on so many platforms it’s hard for our clients to keep track of where to message us. Half a convo on insta, half on fb (that then got hacked) and having you their as ‘the back lady ‘ is ok until there’s 3 different back lady’s and they don’t know who they’re messaging
3. We’re all super busy and times passes quicker than ever! 6 months can pass in the blink of an eye - and it’s easy for clients to miss their routine appointments if we’re not setting them up with reminders
4. We all hate admin, and invoicing day isn’t anyone’s favourite. If our invoice comes 2 months after their appointment, by which time they’ve totally forgotten about it and are now panic scrabbling to find the funds on a Sunday evening Fun…
It’s often our clients experience that has the power to shape our businesses.
Balancing work as an Equine practitioner isn’t easy. But it could certainly be easier!
Equigate changed the way I run my business, and I really think it can do the same for yours!
