Inkfire, Sutton Coldfield (2025)

10/05/2025

We may have been keeping a secret - we’ve been nominated for a highly prestigious Scope award!

Join us on Thursday, as our team attends the awards evening (in-person and virtually) to meet some of the other nominees and find out who this year's winners are - we can’t wait!

Follow along as we share content from the event - it will be a night to remember.

If you’d like to join in with us remotely on the night, bookmark this link: https://www.scope.org.uk/awards/stream

VD: A graphic showing the Scope Award 2025 logo in the top left and the Inkfire flame in the bottom right. In the background is an ombre gradient of purple to orange. The text reads ‘Inkfire has been nominated for Inclusive Workplace’.

31/03/2025

We did it - we exhibited at Naidex!

Despite the whirlwind last-minute decision to have a stand, we managed to pull it off. From minute one, we had dozens of friendly faces coming up and visiting us, with so many new friends and connections made!

We are delighted that we got to partner with our friends and colleagues over at Access Your Life for the event - their outstanding work in helping to get the right mobility aids for those who need them stands out in the community.

It's essential that we also give a special shout out to two assistance dogs who helped their owners throughout the day - Fliss and Lena. Their wagging tails and 'happy snorts' brought a smile to everyone's faces.

We're still recovering from the whirlwind of activity and appreciate everyone who gave us a little extra time last week while we caught-up with ourselves. To everyone who visited our stand or came up and said 'hello' we want to let you know how incredibly grateful we are. We can't wait to continue more of these conversations with you over the coming weeks and months!

VD: Four people at a stand at Naidex, with signage surrounding them. There are two females at the front using wheelchairs, and two males stood behind them. To one side sits an assistance dog.

Access Your Life

21/03/2025

We are proud to be supporting 2025 here at Inkfire! 🔴

We loved having so many of the team get involved in coming together to support this great cause - even having an appearance from baby Nellie, and Rachel's lovely dog, Wilma.

Happy Red Nose day!

VD: A graphic with an abstract coloured background, which mainly features teal, green, pink and burnt orange. In the centre of the graphic is a red circle designed to look like a red nose, which says 'Red Nose Day' inside. Arranged around this circle are various funny and silly photos of the Inkfire team, including baby Nellie wearing a red nose and Rachel's dog, Wilma.

19/03/2025

Here at Inkfire, we don’t believe in forcing productivity into a rigid 9-5 regime. Our team works flexibly, meaning someone is always online, but we’re not all working at the same time.

Some of us are early risers, others do their best work late at night. Some need structured hours, while others prefer to be fluid. What matters is that the work gets done - without burnout.

This flexibility allows us to collaborate without forcing creativity into a fixed schedule. It means we can work when we feel our best, show up fully for our clients, and still have time for the things that matter outside of work. It also makes our team more adaptable, responsive, and inclusive - because real life (and health) doesn’t fit neatly into a 9-5 window.

Flexibility isn’t just a perk: it’s how we work best. And as more businesses embrace this shift, it’s clear that the future of work isn’t about hours - it’s about results, balance, and sustainability.

Does your business offer flexibility? If not, it might be time to rethink things to build a more accessible future.

VD: A woman sitting in a coffee shop, working on a laptop. The text reads 'Did you know that... 75% of candidates are searching for jobs that specifically mention flexibility over working hours and location in the job advert? Source: Astriid Charity.'

17/03/2025

We couldn't be more excited to share that we are exhibiting at Naidex! 🎉 Access Your Life

This will be a first for Inkfire and we're so excited to meet everyone. We're partnering with the wonderful team at Access Your Life to bring this idea to life - their work in helping users to source the correct mobility equipment for their needs inspires us every day, and we're so pleased to be able to work with them.

Throughout the event, team Inkfire will be available to answer questions and share our expertise across the world of marketing and tech. If you have any questions, do stop by!

Join Inkfire and AYL at Naidex on March 19th and 20th 2025, on stand H76 at the The NEC, Birmingham! Our stand will be in The Alzheimer's & Dementia Show area, but we should be relatively easy to find!

We hope to see you there! ♿️

VD: A graphic with an abstract white print over a teal background. At the top are Access Your Life and Inkfire's logos, with the text below reading 'We are exhibiting at Naidex Stand H76, 19th-20th March 2025 | NEC Birmingham'.

(Hashtags)

14/03/2025

If your go-to passwords look anything like:

Password123
CompanyName2024
YourPet’sName!

… you’re making life way too easy for hackers.

Why are weak passwords a huge security risk?

- Credential stuffing: Hackers use stolen passwords from one breach to try logging into other accounts. If you reuse passwords, they’ve already got access.
- Brute force attacks: Automated bots try thousands of password combinations in minutes. Simple passwords? Easy win for them.
- Social engineering: If your password is based on public info (birthday, pet’s name, favourite football team), it’s easier to guess than you think.

The fix? A password manager.

- Creates ultra-strong, random passwords for every account
- Stores them securely so you never have to remember them
- Auto-fills them, saving time and reducing login frustration
- Protects your business from costly breaches

No more forgotten passwords. No more security risks. Just simple, accessible, and secure password management - so you can focus on running your business, not resetting logins.

Not sure where to start? As a Dashlane Partner, we can help you implement a password strategy that keeps you, your business, and anyone that you need to share data with secure. Leave us a comment below and we'll reach out for a chat!

VD: A man typing on a desktop keyboard, with the Inkfire logo in the background. There's a Dashlane logo and password checker graphic sitting to one side, showing a password as being 'super strong'.

13/03/2025

According to the Cyber Readiness Institute, over 50% of UK businesses are still leaving their online accounts vulnerable to hacking, phishing, and data breaches. Are you one of them?

Why aren't you using it?

Lack of awareness – Many businesses don’t realise how easy MFA is to introduce, or where the setting is in various apps.

The "it won’t happen to us" mindset – We hate to say it, but nobody every thinks it'll be them, until it is.

Fear of inconvenience – A few extra seconds logging in is nothing compared to the cost of a breach, disabling your systems for days or weeks.

The reality is, in 2025, MFA is a non-negotiable. Blocking 99% of automated attacks, it's by far one of the simplest and most effective ways to secure your systems, whether you're an individual or a team. The cost of set-up is far less than dealing with a cyberattack, and it's a safeguard for the future of your business.

We aim to make IT easy. We can help set up your MFA, train your team on how it works, and ensure your business stays secure, compliant, and protected—without the headaches.

Ready to join the 30+ IT clients already trusting Inkfire? Get in touch hello@inkfire.co.uk or give us a call 0333 613 4653.

VD: A off-white box, sitting on top of a video of someone scrolling on their phone, with the text '54% of UK businesses say they have not implemented Multi-Factor Authentication'. A 'not verified icon' animation shows on the graphic.

12/03/2025

Digital accessibility isn’t just about visuals and mobility - it’s about numbers too.

From expenses and time tracking to online forms and payment systems, so many essential tools aren’t designed with dyscalculic users in mind.

That’s why we love seeing projects like this interactive dyscalculia persona introduced onto the GOV.UK website, helping to highlight the very real barriers people face. The more we raise awareness, the closer we get to a world where digital services work for everyone.

With lived experience of dyscalculia on our own team, we know how valuable this kind of representation is. A huge well done to everyone in the team at GOV UK involved in creating this!

Go ahead, visit the resource for yourself and see what it can be like for someone with dyscalculia to navigate the online world: https://personas-prototype.herokuapp.com/helena/

VD: A teal graphic, with the Inkfire flame logo and a mobile photo showing a screenshot of a page on the GOV.UK website. The text reads 'A visual representation of what it's like to be dyscalculic.'

11/03/2025

It’s not enough to say you’re inclusive - you have to prove it. That means:
- Creating flexible, accessible job opportunities
- Supporting associates with long-term health conditions
- Building accessibility into your brand, marketing, and IT

Not sure where to start? Ask. The best thing any employer can do is be open to learning.

At Inkfire, we help businesses do better. Whether it’s:
- Making your recruitment process accessible
- Ensuring your IT and digital tools work for everyone
- Building an inclusive brand that speaks to disabled talent

Through our connections in the disabled community, we can also introduce you to the people you need to be speaking to; the best way to get it right is to listen to those with lived experience.

If you’re ready to make real inclusion happen, let’s chat - hello@inkfire.co.uk or call us on 0333 613 4653

VD: A woman sitting in bed with her dog, working on a laptop. The text reads 'Did you know... 89% of candidates are seeking an introduction to employers who understand long-term health conditions?'

07/03/2025

Ah yes, the freedom of spontaneous posting… until you realise you haven’t posted in two weeks, your last caption was “Happy Friday!” (on a Thursday), and you’re now panic-posting a blurry picture of your coffee.

We’ve all been there. But trust us, having a plan makes life so much easier.

A strategy means less stress, more consistency, and better results, without the last-minute scramble. And the best part? You’ll still have room for those genius off-the-cuff posts when inspiration strikes.

Want to make social media feel effortless? We can help - hello@inkfire.co.uk or give us a call 0333 613 4653.

VD: A gif of a lady laughing and then saying 'don't be ridiculous'. The text on screen reads 'When a client says
‘We don’t need a social media strategy. We can just post as we go.’''

06/03/2025

Your logo is not your brand.

Before you even think about designing one, your business needs a strong foundation—vision, mission, values, audience, messaging, and core offerings. Without these, a logo is just a nice-looking image with no strategy behind it.

Jumping straight into Canva or a free logo generator might seem like a quick fix, but it often results in branding that doesn’t truly represent your business. Worse, it can create a brand that isn’t accessible, making it harder for some customers to engage with you. Branding is the foundation of everything you do—if accessibility isn’t built in from the start, it will impact everything that follows, from your website to future products and services.

Branding should be clear, inclusive, and functional for all audiences. Colour and font choices should work for people with visual impairments. Messaging should be easy to understand. A logo should be designed with accessibility in mind, ensuring it’s recognisable in all formats and sizes.

When branding is built with strategy and inclusivity, it becomes more than just a logo—it becomes a brand people trust, connect with, and remember.

Thinking about branding? Let’s make sure it’s accessible, inclusive, and built to last.
www.inkfire.co.uk

VD: A teal slides with the Inkfire flame and logo, that says 'The six elements that your brand needs before a logo.
Slide 2 is a neutral off-white and reads 'Vision, Mission, Values, Ideal Clients, Messaging and Core Offerings'.

Inkfire

10/05/2025

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