25/11/2025
☹️IT’S EVERYTHING TO DO WITH ARROGANCE….
I’ve built my business on the people in front of me.
The clients who come through the door.
Those who work with me online.
The women on the training plans.
Even my coaches, I’ve made sure the business works for them.
The reality is I’m probably quite an outsider simply because of that.
I know that clients need me just as much as I need them, it’s a two way street.
However, the industry is actually built in the opposite direction.
Most coaches believe that people NEED to work with them.
They don’t NEED clients.
Clients NEED them to achieve.
When you have that attitude, you will believe that you are worth £300 a month.
Even without the knowledge.
The results.
The experience.
“That doesn’t matter.”
“I’m coaching online now.”
“I’m charging what I fu***ng want because I’m incredible.” 🙄
And do you know what makes this worse?
It’s really a really s**t coaching experience most of the time too.
Terrible response times.
Awful accountability.
Nutrition that will make you want to smash your head through a window.
That ⬆️ is the fitness industry in a nutshell.
A bunch of arrogant f**kwits thinking they can charge a mortgage payment and deliver f**k all.
Simply because they believe their own hype.
It’s not getting any better.
It’s only getting more expensive.
Except at Epic.
I will continue flying the flag for affordable female fitness.
Fitness shouldn’t be kept behind a paywall.
It should be accessible and affordable so anyone who wants it can be a part of it. 💪