05/09/2025
Meet Dr Jessica Morley, Assistant Director of the Digital Ethics Centre at Yale University and Associate Editor of BMJ Digital Health. 👋
Dr Morley will lead a session on using AI to build person-centred systems at our flagship annual conference - ‘Shaping the Future: The Role of Digital Health for Personalised Care’.
In her session, ‘From Optimisation to Flourishing: Reframing AI for Personalised, Person-Centred Care’, Dr Morley will introduce an alternative approach to AI in healthcare: one that moves away from narrow individual optimisation and toward enabling people, systems, and communities to flourish.
Drawing on the latest research in public health, ethics, and system design, Dr Morley argues that reframing AI as a ‘systems companion’ can improve decision-making, reduce over-medicalisation, and deliver care that is more meaningful to patients, while addressing real world complexities.
Dr Morley is one of many expert speakers lined up to discuss the opportunities and the challenges of using technology to deliver personalised care as part of Personalised Care Week 2025 - taking place Monday 22 September to Thursday 25 September. 📅
Grab your spot at Personalised Care Week at: https://www.personalisedcareinstitute.org.uk/education-and-training/pci-conference-2025/