28/11/2025
We’re absolutely loving the new Christmas ad from EE !
One of the most heartwarming moments? When the little boy steps forward and signs “Merry Christmas” to the young girl who is hard of hearing.
This beautiful gesture wasn’t just for show—it was crafted with care in collaboration with a deaf BSL consultant and advisor, making it a truly inclusive and meaningful story. 👏
Representation matters, and this ad is a wonderful reminder of the power of thoughtful storytelling. 💬✨
----------------------------------------------------------------------
[Visual description: A young blonde girl, with twin braids, in a christmas crown and a striped sweater BSL signing 'Thank you'. There's a text at the bottom of the image saying 'Amazing! Thank you' and EE logo on the bottom right corner.]