The Athletic Horse Bit and Bridle Fit Consultancy & Equine Bodywork

The Athletic Horse Bit and Bridle Fit Consultancy & Equine Bodywork LANTRA qualified independent bridle & bit consultant & EQUINE sports therapist IRVAP (MT) ICAT Dip. I have also trained and use level 3 laser therapy.

My name is Cheryl Reed and I have had a passion for horses since I can remember. I am a qualified and fully insured Equine Sports Massage and Rehabilitation Therapist. My qualification is with ICAT (Institute of Complementary Animal Therapies) and accredited by the national awarding body OCN London. is a level 5 equine massage qualification - the highest qualification available in this field and for which I attained a DISTINCTION. I have over 40 years of experience working, owning and riding horses. I am also LANTRA accredited for bit and bridle fitting via Horse Fit Bit Academy.

I am holder of BHS qualification grooms Certificate and am the proud owner of my own homebred mare whom I have trained and competed successfully up to British Dressage medium level. I have FMBS Therapy Systems rug and boots available to hire for pre those special events and competitions (regular clients only)

I am also qualified to use the FascialEdge Tool technique. I have lovely Epiony products which I can use where relevant to enhance treatments.

Thank you Tina for taking time to leave a kind review.  This little chap could be quite a challenge and this is where be...
07/12/2025

Thank you Tina for taking time to leave a kind review. This little chap could be quite a challenge and this is where being a bit consultant is quite different to being a bit fitter. Having the experience and the confidence to be able to look at the issues in their entirety to achieve the best outcome for everyone 😍

04/12/2025
01/12/2025

Omg! I have wanted one of these for the longest time. Meet Maja (Polish girl’s name) my new addition. Complete with wolf teeth 🤣; I am hoping to use this in lectures and for some educational purposes I have planned. Am I a bit weird? Well, yes perhaps. But I just love educating and being educated, it’s what life is all about. Florence seems particularly interested.

Just in the past week I have been out to two 5 year olds who still had their wolf teeth 🦷 and the owners had no idea.  I...
30/11/2025

Just in the past week I have been out to two 5 year olds who still had their wolf teeth 🦷 and the owners had no idea. In the younger ridden horse, I always recommend having them removed. They don’t have any purpose and can just be a catalyst for bitting issues; the longer they are left insitu, the more problematic they can be when removed.

Eeeek!  Part 2 of my article on bit and bridle fitting.  And if I do say so myself, this is rather a good one.  Due out ...
30/11/2025

Eeeek! Part 2 of my article on bit and bridle fitting. And if I do say so myself, this is rather a good one. Due out in December, more details to follow. Lots of easy to follow advice on bit fitting. I am an independant bit consultant and carry lots of different well known brands in bits and bridles. Handful of appointments available in December.

Well I made it to Peterborough and the Equestrian Business awards!  Only two major fails.  a) I forgot to bring my found...
29/11/2025

Well I made it to Peterborough and the Equestrian Business awards! Only two major fails.
a) I forgot to bring my foundation with me which at my age isn’t ideal 🤦🏻‍♀️
b) I didn’t include breakfast in my booking 🥹

Did you know Horsemanship Saddlery will only allow suitably qualified and approved bridle consultants to be listed on th...
24/11/2025

Did you know Horsemanship Saddlery will only allow suitably qualified and approved bridle consultants to be listed on their site? That is why they are fitted by independent consultants who value reputation, quality and welfare over profit. No sales pitch or gimmicks.

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15/11/2025

This is the most beautiful bridle, particularly for the dressage arena! I have one of these in stock and it’s available in a variety of headpieces to obtain the correct fit 😍 I carry around 6 different anatomical headpieces for each SIZE in the brand alone; & of course carry a few different brands.


Address

Bromsgrove Road, Romsley
Worcester
B620LE

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