The Athletic Horse Bit and Bridle Fit Consultancy & Equine Bodywork

The Athletic Horse Bit and Bridle Fit Consultancy & Equine Bodywork LANTRA qualified independent bridle & bit consultant & EQUINE sports therapist IRVAP (MT) ICAT Dip. I have also trained and use level 3 laser therapy.

My name is Cheryl Reed and I have had a passion for horses since I can remember. I am a qualified and fully insured Equine Sports Massage and Rehabilitation Therapist. My qualification is with ICAT (Institute of Complementary Animal Therapies) and accredited by the national awarding body OCN London. is a level 5 equine massage qualification - the highest qualification available in this field and for which I attained a DISTINCTION. I have over 40 years of experience working, owning and riding horses. I am also LANTRA accredited for bit and bridle fitting via Horse Fit Bit Academy.

I am holder of BHS qualification grooms Certificate and am the proud owner of my own homebred mare whom I have trained and competed successfully up to British Dressage medium level. I have FMBS Therapy Systems rug and boots available to hire for pre those special events and competitions (regular clients only)

I am also qualified to use the FascialEdge Tool technique. I have lovely Epiony products which I can use where relevant to enhance treatments.

Happy international womens day to my lovely amazing bit consultant colleagues.  You know who you are!! And to everyone ...
08/03/2026

Happy international womens day to my lovely amazing bit consultant colleagues. You know who you are!! And to everyone else who is trying to run their own business whether your female or male or however you identify 😍

28/02/2026

Excited to announce I’ve been asked back to attend these brilliant camps this year.

I think most of the dates are fully booked, but there are waiting lists as these camps are really popular.

They have some really great instructors and lots of variety and you don’t have to jump if you don’t want to!

Plus, I’m going to be there on the Saturdays !!!




I have space on Tuesday 3rd March along this route.  Please PM for more information 😊.I am a LANTRA qualfied bridle fitt...
27/02/2026

I have space on Tuesday 3rd March along this route. Please PM for more information 😊.

I am a LANTRA qualfied bridle fitter; a LANTRA qualified Independent bit and bridle fit consultant carry many different brands of bits and bridles; I hold a Neue Schule bitting science qualification and am a member of EAPER "Ethos Accredited Professionals Equine Register" & Society of Master Saddlers member. I am also a member of IRVAP (Institute of Registered Veterinary and Animal Physiotherapists).

Please PM for more information / pricing please check out my website / reviews 😍. Thank you.

www.theathletichorse.co.uk

With this particular boy the change of bit was immediate and considerable 😍; happy horse and happy owner 😊 👏 Yesterday I...
26/02/2026

With this particular boy the change of bit was immediate and considerable 😍; happy horse and happy owner 😊 👏

Yesterday I returned JEM Sport Horses & Equine Services, where Marley and I were for a spell last year 😍; lovely to see old friends and the 🌞 shone too!

There I spent time with the gorgeous Herbie and his owner who wanted help to find a suitable bit for Herbie. Herbie has ‘been there and done it all’ in his lifetime and is now ready for more of a quieter life. Really wish I had got some ‘before’ and ‘after’ video as the change was quite radical. He is a BIG moving warmblood but was just not willing to go forwards into the contact in his previous bits. However, that changed when we found just the right bit for him that gave him confidence.

Herbie has a lovely new bridle on the way too; what a spoilt pony 🐴

Well, it’s a bit like buses 🚌; nobody asks to try bitless for a few months and then I get 2 in one day!!I am an absolute...
24/02/2026

Well, it’s a bit like buses 🚌; nobody asks to try bitless for a few months and then I get 2 in one day!!
I am an absolute advocate for choice. Bitless may or maynot be for everyone, but if you are going bitless then fit really matters!
Yesterday I had a fiesty little Connemara and a beautiful BIG warmblood showjumper, both who were curious to try bitless.

Are you wondering how your horse would go bitless, if so I can help!! I also offer TRIAL of BITLESS bridles. PM for more info.

Great article 👌💯 this.  Lots of options out there however nothing, but nothing replaces hands-on 🥰
21/02/2026

Great article 👌💯 this. Lots of options out there however nothing, but nothing replaces hands-on 🥰

Why Hands On Massage Is The Best Way To Care For Sore Muscles

I often see people posting about their horse having muscle knots and being muscle sore, talking about having the chiropractor out, Pemf and red light, kt tape, vet’s been out and still the horse is not better, why?

My question is; why are you doing everything you can think of to help your horse feel better EXCEPT the one thing that actually addresses those sore, tight muscles directly?!
Other therapies are NOT stand-ins or substitutes for massage – they do different things for the horse.

Massage is the only one of these therapies that physically manipulates the muscles, fascia and skin to ease tight, sore muscles lengthen and supple myofascia, free painful nerves, improve circulation, increase range of motion and bring balance and biotensegrity back to the body to improve performance and soundness.

An equine massage therapist uses their hands to feel and carefully manipulate the soft tissues to work out tension, knots, kinks and adhesions. Massage manually opens myofascial tissue, softening, stretching, balancing tension, improving range of motion and freedom of movement of muscle, fascia, joints and skin.
Massage speeds muscle healing. The micro tears and trigger points caused by exercise and building muscles heal faster, stronger and with a healthier range of motion when your horse receives regular massage sessions.

Tight, tense and fatigued muscles increase the risk of tendon injuries. Tendons are an extension of the muscle and anchor the muscle to the bone. If the muscle is impaired, the tendon will also be, which greatly raises the risk of injury. Massage can improve the health and function of the muscles and tendons to help ward off injuries.

Massage techniques with different frequencies, amplitudes and intensities can improve athleticism by stimulating the mechanoreceptors and improving the horse’s proprioception (awareness of position) and kinesthesia (movement in the body), helpful when improving the horse’s overall athleticism. This will also help stimulate healing if the horse has suffered a neurological insult.

Massage physically stimulates weak and inactive muscles to help bring them back into action.
Pain and tension interfere with the body’s ability to recover from illness or injury and will extend recovery time. Many veterinarians have begun to incorporate massage therapy into their recovery protocols as an effective, natural way to aid in pain regulation and recovery for both acute and chronic issues. Equine Massage therapists are trained to work on soft tissues to alleviate pain and improve the body’s ability to heal itself.

Massage physically pumps and presses circulation into congested areas, opening them to better nourishment, oxygenation and hydration all of which optimize healing and healthy tissue development and performance.

Massage increases the production of mitochondria, responsible for powering the production of ATP in cellular metabolism. More mitochondria lead to more ATP, which means increased energy to heal. Massage also increases levels of white blood cells which attack viruses and bacteria.

Massage increases the production of cytokines, chemical messengers that work for the immune system to regulate things like fever, pain and inflammation.

Massage releases endorphins which act as a natural analgesic helping to relieve headaches, myofascial pain, muscle soreness, TMJ, and other discomforts and a lasting sense of well-being.

A full-body massage can improve digestion by increasing the release of enzymes essential for healthy digestion and stimulating the motion of the intestine, and its contents, to move along.
Regular massage can retrain the body to move more readily into the parasympathetic state, the state in which the body is able to relax, digest and repair. This can be especially helpful for high strung, spooky or recovering horses.

Massage is one of, if not the, most effective muscle and myofascial therapies available and it can be customized to meet each horse’s physical needs. Leaving it out of your regular care and exercise routine leaves a huge hole and a missed opportunity.

https://koperequine.com/25-of-the-most-interesting-important-properties-of-fascia/

Due to horse lameness I have a rare afternoon appointment available this SATURDAY if you are either not far from the bel...
18/02/2026

Due to horse lameness I have a rare afternoon appointment available this SATURDAY if you are either not far from the below route or local to the Clent area.

I am a LANTRA qualfied bridle fitter; a LANTRA qualified Independent bit and bridle fit consultant carry many different brands of bits and bridles; I hold a Neue Schule bitting science qualification and am a member of EAPER "Ethos Accredited Professionals Equine Register" & Society of Master Saddlers member. I am also a member of IRVAP (Institute of Registered Veterinary and Animal Physiotherapists).

Please PM for more information / pricing please check out my website / reviews 😍. Thank you.

www.theathletichorse.co.uk

I have space on the below routes tomorrow (Monday 16th February) and Tuesday, 17th February during the afternoon for eit...
15/02/2026

I have space on the below routes tomorrow (Monday 16th February) and Tuesday, 17th February during the afternoon for either a bit and bridle fitting or a bodywork session.

I am a LANTRA qualfied bridle fitter; a LANTRA qualified Independent bit and bridle fit consultant carry many different brands of bits and bridles; I hold a Neue Schule bitting science qualification and am a member of EAPER "Ethos Accredited Professionals Equine Register" & Society of Master Saddlers member. I am also a member of IRVAP (Institute of Registered Veterinary and Animal Physiotherapists).

Please PM for more information / pricing please check out my website / reviews 😍. Thank you.

www.theathletichorse.co.uk

This ⬇️ an outdated technique and I often think done for ‘effect’; knowing how delicate the hyoid is it horrifies me to ...
14/02/2026

This ⬇️ an outdated technique and I often think done for ‘effect’; knowing how delicate the hyoid is it horrifies me to see this technique still in practice by some. It is totally unnecessary and frankly very risky!

And if you are in a dilemma about the practice, let me ask you, how would you like someone yanking on YOUR tongue 🤔

Thank you to my lovely top bit fitting colleague who shared this with me.  It’s a fabulous podcast covering many aspects...
10/02/2026

Thank you to my lovely top bit fitting colleague who shared this with me. It’s a fabulous podcast covering many aspects of the mouth and how the bit interacts.

If you are reading this what are your teeth doing? I am betting (if you are relaxed) they are gently apart in your mouth and not clamped shut? Have you noticed when you are tense, then you will hold your teeth together? And yes, it’s the same with horses. Now ask yourself. How are you going to expect your horse to relax in the contact (and elsewhere) when you have strapped your horses jaw together??? 🤔

Food for thought eh? So much more to this podcast though and well worth a listen.

In this episode, I speak with Wouter Demey, a veterinarian and specialist in equine dentistry. We talk about a lot of interesting topics, like why some horse...

Very excited to add a new brand to my range of bridles.  It’s always an ongoing process to find the balance between qual...
08/02/2026

Very excited to add a new brand to my range of bridles. It’s always an ongoing process to find the balance between quality, value, and a perfect fit. That’s why I’m excited to have the opportunity to work with Shires Equestrian and their bridle work range.

As a qualified bridle fitter I appreciate every horse is built differently. I have handpicked headpieces and nosebands that follow my welfare-led ethos, whilst continuing to offer an individual tailored fit. Quality does not have to break the bank!

I will of course still fit my other brands, but just wanted to give clients more choice 😍

I have really enjoyed writing these articles for Animal Therapy Magazine.  The next edition is out in March and will cov...
07/02/2026

I have really enjoyed writing these articles for Animal Therapy Magazine. The next edition is out in March and will cover a ‘Day in the Life of a Bit and Bridle Fitter’ (just got to write it yet 🤦🏻‍♀️)

Bit fitting isn’t about rules of thumb - it’s about anatomy. This article dives into how mouth shape, tongue thickness, palate depth, and teeth all influence comfort. A well-fitted bit should never cause pain or confusion.

Cheryl Reed takes a closer look at bit fitting. Both are intrinsically linked and assessing together is essential for ensuring your horse’s comfort and wellbeing, as well as improving communication.

Address

Bromsgrove Road, Romsley
Worcester
B620LE

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