20/10/2022
In 2015, the United Nations General Assembly officially launched the Sustainable Development Goals. Ghana Institute of Journalism, Ghana's premier Communications instititute, believes that having a sustainable development by 2030 is a collective responsibility. The Faculty of Public Relations, Advertising and Marketing (FOPAM), as part of its CONTRIBUTION towards achieving the SDGs, has launched a term project for students to conceptualize and develop communication campaign tools towards informing, educating and sensitizing some communities in Ghana, about the need to change attitudes and bahaviour towards bad practices that impede the achievement of the SDGs, by 2030.
JOIN US in this sensitization drive to help achieve the SDGs.
CAMPAIGN BRIEF
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NGO..MENTAL HEALTH MATTERS
PROJECT..SDG 3... Good health and well-being
Research Paradigm; Positivism and Pragmatism.
Planning Strategy... SOSTAC/SWOT Analyses.
Community Targeted;Accra Psychiatric hospital
Campaign Objective; • To make the general public understand the severe effects of Stigmatization on mental health victims and caregivers
• To sensitize the general public on the need to prioritize mental health issues
Target Audience; Adults between the ages of 18 and 34 years of age
*. People with chronic physical illnesses
Marketing STRATEGY.... Segmentation(S), Targeting(T), Positioning (P)
Creative Strategy.. Omission and Suggestion
CMS.... To sensitize against stigmatization on mentally challenged victims .
Mandatory Elements... Corporate Identity elements and conformity statements.
Media Strategy... TVCs, Street POSTERS and Social media strategy.
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Odame Gyau
Praise Nutakor
Faculty of Public Relations, Advertising and Marketing -Fopam - GIJ
