02/02/2026
This Bank Holiday Monday, here’s a story worth your time.
Divilly Brothers, a third-generation, family-owned Irish producer, has partnered with our Business All-Star Escalate to launch their new series, 𝗕𝗿𝗼 𝗧𝗮𝗹𝗸.
A content series that puts real conversation first.
Product second.
As Shane Divilly explains:
“𝘞𝘪𝘵𝘩 𝘌𝘴𝘤𝘢𝘭𝘢𝘵𝘦, 𝘉𝘳𝘰 𝘛𝘢𝘭𝘬 𝘣𝘦𝘤𝘢𝘮𝘦 𝘢 𝘸𝘢𝘺 𝘵𝘰 𝘱𝘭𝘢𝘤𝘦 𝘵𝘩𝘦 𝘯𝘰-𝘢𝘥𝘥𝘦𝘥-𝘯𝘪𝘵𝘳𝘪𝘵𝘦 𝘳𝘢𝘯𝘨𝘦 𝘢𝘵 𝘵𝘩𝘦 𝘩𝘦𝘢𝘳𝘵 𝘰𝘧 𝘳𝘦𝘢𝘭 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘰𝘶𝘯𝘥 𝘧𝘰𝘰𝘥, 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘐𝘳𝘪𝘴𝘩 𝘧𝘰𝘰𝘥.”
That’s how brand stories land. Naturally.
Read the full Business All-Star success story here: https://aibf.ie/times/escalate-turns-product-stories-into-cultural-conversations-with-bro-talk-for-divilly-brothers/
Kapil Khanna Elaine Carroll