27/02/2026
For a brand that charges premium prices and talks so much about responsibility, it’s a bit of a farce how little transparency they show when it comes to where their chicken is coming from.
No where on the packaging does it show the country of origin of the chicken. The fact that they don’t give this information raises serious questions… and it’s not ok from such a huge brand. Why are they not being legally required to display the country of origin of their meat on their packaging??
Clear labelling empowers people to make fully informed choices. When brands choose not to disclose key details, it takes that choice away. Until transparency improves, I think it’s worth paying attention to who is being open with us — and who isn’t.
What do you think?