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Raising Awareness about Food Labels. Clever Supermarket Swaps. https://linktr.ee/sophiemorris
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My mission is to empower women through education and mindset coaching so they can feel more confident, have more energy, and support them to lead a mindful and happy life.

12/04/2026

Clever swaps that are cheaper! 🙌

For some products it make sense to compare price per product - like a protein bar for instance that you’re going to eat in one go as a single serving. However for other products it doesn’t give you a true price comparison by comparing price per product - Because packaging sizes vary across different products that you would get multiple servings from, for instance the peanut butter! Only by comparing via the same unit of measurement - ie price per kg - can you tell which product is better value in instances like this 👌

Do you do this when shopping? I’d love to know! It’s a good way to be a bit more savvy when shopping and saving money where possible ❤️

11/04/2026

I hope something we can learn from the fuel protests and this war is that as a country we need to support our farmers and small local food producers. As consumers what we can do is be more intentional about what food we’re spending our money on and support local as much as we can… but ALSO a lot of this lies with our supermarkets and the government.. they need to do a hell of a lot MORE for the viability of local growers and producers. They need to protect Ireland’s food security.

10/04/2026

I’ve had so many messages about this one, and they’re back on the shelves in Dunnes again which many will be happy to hear 🙌

When you look at standard sausages in the supermarket, they can be surprisingly low in pork with lots of additives and preservatives. It’s something most people don’t realise unless they turn the pack around and check.

What I like about these is that they’re much higher in pork content than your typical sausages and they don’t add as many additives or preservatives. They’re not perfect, but they’re a big step up in quality compared to many of the similar priced supermarket options on the shelf. AND they’re actually cheaper than many of the more well-known brands, despite having a much higher percentage of pork. With all the increases in the cost of living we’re all feeling at the moment, it really is a clever swap when you can save money while buying better quality.

If sausages are something you buy regularly, this is a really easy swap that can make a difference. They also taste gorgeous!

Have you tried this swap? Let me know ❤️

09/04/2026

Video credit

Wouldn’t it be amazing if every child had access to freshly cooked food that’s been grown locally? We don’t have to go buying land like they’re doing in this French city - we are a small country with amazing communities and local farmers that could be benefiting from this €320 million public funding rather than being channelled into private companies that are importing a lot of the pre-cooked processed food in the current school meals. Surely now more than ever we need to do what we can to protect local farms? and while doing so we could be providing wonderful nutritious food that’s freshly cooked in community hubs.

A report Evaluating the Impacts of the school meals programme was released a few weeks ago after a six-week Joint Oireachtas Committee.
The report makes it clear that the level of processing currently involved in producing most school meals must be addressed.

The report states that using kitchens to cook our children’s meals from scratch with fresh ingredients has been recommended as the best way forward and it should be the bare minimum required.

As Dr Michelle Darmody wrote in the Irish examiner last week -

“A network of around 100 community kitchens could be resourced and funded. Many community kitchens are already working to produce freshly cooked meals for Meals on Wheels and other services.
Extensive capital investment and accelerated capacity building would be needed to expand these kitchens, but it is possible, and is the sort of transformative thinking we need from government.

Community kitchens can become local hubs by sourcing from farmers in the vicinity, and delivering to schools within their catchment areas. This model could build wealth in communities by using the €320m-a-year public investment to directly benefit Irish farmers.”

Yes it will take effort to set up this approach to school meals but doesn’t everything in life that’s meaningful require effort? The public funding is there, now we just need the ambition and will of the government to do it! The impact could be huge for our children’s long-term health, for educating them about food and for our local communities and farms.

08/04/2026

Five really good Lidl finds right now!

These are a few products in Lidl that I think are well worth picking up!

There’s a gorgeous single-origin extra virgin olive oil from Puglia for a very reasonable price ✅

They also have a raw Irish apple cider vinegar with the mother, fermented using 100% Irish apples, which is great value too. Incorporating fermented foods into our diet daily is great for our gut health ✅

I also love 100% almond butter too — it’s good to mix things up from peanut butter as almond butter will provide different nutrients to peanut butter, and this is a really good price for almond butter which is more expensive than peanut butter ✅

Another brilliant find is the Thai Gold curry pastes. They’re an Irish brand, really good quality, and such a handy thing to have for throwing together a quick dinner or using up leftovers. A little goes a long way, and they make homemade takeaway nights so easy. ✅

And finally, frozen chopped onion — it’s a massive time saver, especially when life is very busy and you want to cook from scratch, and there’s no waste ✅

Do you buy any of these products? Let me know in the comments ❤️

07/04/2026

BirdsEye might be the big brand we all grew up with, but when you look closely at the labels, the quality doesn’t match the cost.

Their fish fingers are often made up of less than half fish, and yet they’re so much more expensive than own brand fish fingers! With Tesco’s own-brand version you’re getting more fish for nearly half the cost — and still 100% fillet is used (not different parts of the fish which I know some people say is the reason own brand fish fingers are cheaper than fish fingers)

It just goes to show that the brand name on the box doesn’t always mean better quality. Sometimes the supermarket’s own product is not only cheaper but actually the better choice. Reading the back of the pack is the only way to spot these differences, and honestly, once you see it, it’s hard to unsee.

Have you been a loyal BirdsEye customer before? Would love to hear your thoughts 👇🐟

06/04/2026

Re sharing one of my oldest reels as I think this packaging still catches people out thinking they’re Irish prawns.

Another case of packaging intentionally trying to mislead consumers in my view… what do you think?

05/04/2026

Full bellies and fresh air ❤️🐣 hope everyone had a wonderful Easter Sunday filled with love, good food & delicious chocolate 🍫🐰

Lots of love xx

04/04/2026

Resharing this reel from last year for Easter weekend as a lovely ice cream find for a special occasion!! ❤️

👇

Real Italian gelato in the freezer aisle!
I was in Dunnes and spotted these gorgeous gelatos and sorbets and was so happy to see the ingredients!

Standard supermarket ice creams contain lots of additives like stabilisers, emulsifiers, and often contain very little cream and use palm oil instead! 👎
So it’s so refreshing to see these products made the way gelato should be made—with Italian cream, whole milk, free range egg yolk, and in the pistachio one— pistachio paste and nibs.

The lemon sorbet was also fab— made with just Sugar, Sicilian lemon juice, lemon fibre and pectin (a soluble fibre often used when making homemade jams like strawberry jam).

They’re not the cheapest option in the freezer but it’s so great to see that we CAN get options like this in a standard supermarket! Plus they’re more affordable than Häagen-Dazs and way better quality than many “premium” branded ice creams like Ben & Jerry’s which, when you read the label, are full of unnecessary additives.

The other simply better premium looking ice cream does contain additives like more standard supermarket ice creams so just goes to show we can only truly know what’s in products when we read the ingredients list!
I haven’t tried the gelato yet but I definitely will be!! Have you tried them yet? Let me know in the comments ! ❤️👇

02/04/2026

Another example of why it’s important to read food labels!! You’d be forgiven for thinking you’re just getting tomatoes with some garlic in this chopped tomatoes carton, but I actually couldn’t believe when I saw this product contained added sugar, flavourings, and oil, which is just so unnecessary and I think people really wouldn’t realise that’s what’s in this product when picking up some chopped tomatoes!

Another reason to read the label is that sitting right beside it on the shelf was an organic option— with just tomatoes and tomato juice AND cheaper!!

I’ve done a video before about organic tinned tomatoes because tomatoes are a heavily sprayed crop, and since you can’t wash the tomatoes in a carton of tomatoes, swapping to organic is a clever swap, ESPECIALLY if it’s a cheaper option!

Then you can just add some crushed garlic to it to give you the taste of garlic the first one promises.

Are you surprised by this? I’d love to know in the comments 👇❤️

01/04/2026

Liga biscuits (owned by multinational Valeo Foods) claim to be “biscuits for children, suitable from 6 months” and yet they have a higher % of sugar than chocolate digestives 😤

What exactly is in these biscuits that classify them as being “biscuits for children”?! Nothing is the answer! Just a horrible unethical marketing tactic to convince parents these are better biscuits to give their young kids than a standard biscuit and therefore make a huge profit because they’re charging a massive premium 👎

It’s outrageous that this is being sold as a suitable option for babies, when it’s really just an ultra-processed biscuit dressed up as a “biscuit for children” and sold in the baby aisle.

It’s not sold in the baby aisle but something like a basic shortbread biscuit would actually be a better option—still a treat, but made from the same ingredients you’d use at home: flour, butter, sugar, salt, and with a much lower sugar content. AND much cheaper as you’re not being ripped off due to it being marketed as a “children’s biscuit”

This is about holding large food companies to account for the way they market to families who are just trying to do their best. We need better regulation and a serious rethink of what’s being sold for babies in supermarkets.

What do you think?

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