Oxygen Advantage

Oxygen Advantage Scientifically proven breathing technique to reduce breathlessness, simulate high altitude training, Find out more at www.oxygenadvantage.com
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The Oxygen Advantage Breathing Technique by Patrick McKeown

The Oxygen Advantage improves sports performance:

1. By understanding how oxygen is released throughout the body, and improving everyday breathing habits so that body oxygenation becomes more efficient

2. By practicing specially designed breath hold exercises which provide the same benefits as high altitude training

Both methods work by increasing the amount of oxygen that can be delivered to your working muscles and heart during exercise, allowing you to become healthier, faster, fitter and stronger. The Oxygen Advantage technique provides step by step detail to enable you:

-Increase your natural production of EPO safely and legally
-Improve your VO2 max and sports performance
-Reduce your breathlessness during physical exercise
-Improve delivery of oxygen to organs and working muscles
-Prevent exercise induced asthma
-Reduce inflammation and the risk of injury
-Help maintain fitness during rest or injury

For the past eleven years, Patrick McKeown has trained over 5,000 people in reduced breathing exercises. From seriously ill asthmatics to couch potatoes to weekend warriors and Olympic athletes—Patrick teaches a simple, fast way to transform health, well-being, and performance. The Oxygen Advantage, Patrick's latest and most complete book, is based on research supported by over 230 medical papers and studies published in prominent scientific journals. For the first time, this information is being published outside academic journals and made accessible to the public. The Oxygen Advantage allows those who previously avoided exercise due to excessive breathlessness, asthma, or other health and respiratory issues, to become the athletes they’ve always wanted to become. Equally, for the first time, individuals who don’t regularly exercise can use reduced breathing techniques to improve their fitness level substantially before they even set foot on a track, or walk into a gym. The health benefits of reduced breathing for exercisers and for non-exercisers includes better sleep, improved cardiovascular health, increased energy and concentration, easy weight loss and weight maintenance, and the elimination of asthmatic symptoms. The Oxygen Advantage book includes both detailed and simplified descriptions of each exercise, quick reference guides and summaries, case studies, and the science behind the information to enable the reader to fully understand and apply the Oxygen Advantage program.

What does it really take to become one of the strongest women in the world?In our latest episode, Patrick sits down with...
21/02/2026

What does it really take to become one of the strongest women in the world?

In our latest episode, Patrick sits down with Sandra Bradley — Europe’s Strongest Woman (2023), multiple-time World’s Strongest Woman finalist, and the first woman in recorded history to lift Iceland’s legendary 154kg Fullsterkur stone.

But this conversation isn’t just about lifting heavy objects.
It’s about identity, resilience, and what happens when chasing titles almost leads to burnout.

Sandra once placed second at World’s Strongest Woman — and felt devastated.

Not because she wasn’t strong enough.
But because she realised she had drifted from process to outcome.

In this episode, she shares what elite strength really looks like:
Process over podium.
Intrinsic drive over ego.
Breathing as a foundation for resilience.

This isn’t just a strength sport conversation.
It’s about becoming fully strong — physically and mentally.

🎙️ Now live on the Oxygen Advantage® Podcast.

The Barkley Marathons wins again.No finishers.For the 26th time in its brutal history, the race known as “the race that ...
19/02/2026

The Barkley Marathons wins again.
No finishers.

For the 26th time in its brutal history, the race known as “the race that eats its young” defeated every runner who dared to start.

🏔️ Designed by Lazarus Lake to sit right on the edge of human possibility.
Since 1986, only 20 different people have ever finished.

This year?
No one completed five loops within 60 hours.
The Barkley won. Again.

Breathing as a Secret Weapon
One of the rare modern finishers, Ihor Verys, credits something unexpected as part of his edge: Nasal breathing.

Using the Oxygen Advantage® method, Ihor has spoken about:
• Racing primarily breathing through his nose
• Regulating heart rate and conserving energy
• Gaining a psychological edge over competitors
• And how breathing can become the difference between breaking… and finishing

In races where sleep deprivation, navigation errors, cold, mud, and mental fatigue break even the strongest athletes — efficiency wins.

And breathing is the foundation of efficiency.

📖 The Oxygen Advantage®
Learn the breathing principles used by endurance athletes operating at the limits of human performance.

Season 7 of the Oxygen Advantage® Podcast is here — and we’re starting strong.Our first episode features Sandra Bradley ...
18/02/2026

Season 7 of the Oxygen Advantage® Podcast is here — and we’re starting strong.

Our first episode features Sandra Bradley — professional strongwoman, Europe’s Strongest Woman (2023), world-class stone lifter, and strength & performance coach — who made history by lifting Iceland’s legendary 154kg Fullsterkur stone.

But this conversation goes far beyond titles.

Sandra shares how strength training helped her rebuild confidence after years of bullying and an eating disorder — and why true performance isn’t just about lifting heavy weight.

It’s about:

• Process over outcome
• Intrinsic motivation over ego
• Nervous system regulation under pressure
• Breathing as a foundation for resilience

Sandra believes performance and mental health are inseparable — and that becoming “fully strong” requires presence, self-awareness, and disciplined, consistent work.

This isn’t just about lifting heavy stones.
It’s about lifting yourself.

🎙️ Becoming Fully Strong — now live on the Oxygen Advantage® Podcast

Why do so many breath cues say: “In through the nose, out through the mouth”?It’s a phrase we’ve heard in yoga, Pilates,...
16/02/2026

Why do so many breath cues say: “In through the nose, out through the mouth”?

It’s a phrase we’ve heard in yoga, Pilates, meditation, and wellness for years — but have we ever asked why?

Exhaling through the mouth reduces airflow resistance, increases ventilation, and can trigger stress activation, not reduce it.

Exhaling through the nose, on the other hand, supports:
✔ Nervous system regulation
✔ Better CO₂ tolerance
✔ Parasympathetic activation
✔ More efficient gas exchange
✔ Diaphragm-driven breath mechanics

This isn’t about right or wrong. It’s about choosing the right tool for the job — and knowing how breathing physiology works.

Know the goal. Then choose the breath that serves it.

www.oxygenadvantage.com

We’re excited to share that recent Oxygen Advantage® graduate Ian Hayward is preparing for an extraordinary challenge in...
15/02/2026

We’re excited to share that recent Oxygen Advantage® graduate Ian Hayward is preparing for an extraordinary challenge in 2026 — a 4,000 km paddle around mainland Britain.

Four months. Open water. Endurance, resilience, and relentless forward motion.

Ian is integrating OA breathing protocols into his preparation — focusing on:

✔ Sleep quality
✔ Fatigue management
✔ Recovery
✔ Mental resilience
✔ Breath control under prolonged physical stress

For an expedition of this scale, managing energy isn’t just about strength — it’s about efficiency. And breathing efficiency underpins everything.

We’re always inspired to see our instructors and graduates applying the work in real-world, high-performance environments.

Ian will document his training journey and the role breathing is playing in his preparation — and we’re looking forward to following his progress.

Wishing you strong tides and steady breathing, Ian.


13/02/2026

Elvira Öberg (SWE) shows world-class breath control in action.
After an all-out ski effort, she resets her breath, stabilizes under pressure — and shoots clean.

From peak heart rate to pinpoint precision in seconds.
Breath regulation isn’t just recovery — it’s a performance driver.

Congratulations to our newest Oxygen Advantage® graduates 🌍Three full days.Science. Practice. Conversation. Application....
12/02/2026

Congratulations to our newest Oxygen Advantage® graduates 🌍

Three full days.
Science. Practice. Conversation. Application.

A room packed with clinicians, coaches, physiotherapists, firefighters, athletes and wellness practitioners — all united by one thing:

A desire to understand breathing properly.

Not trends.
Not hacks.
But the mechanics. The biochemistry. The cadence.
Body. Mind. Sport.

Here’s just some of what they shared:

“An excellent course — detailed and informative.”
“The blend of science and practice deepened my confidence.”
“A wonderful dive into the world of better breathing.”
“Essential for anyone practicing breathwork.”
“The post-course support is beyond anything I’ve experienced in 40 years of CPD.”

What makes these trainings special isn’t just the content.

It’s the people.
The questions.
The willingness to explore deeply.
And yes — the physical practice (and apparently the salads 🥗).

To everyone who joined us in Galway — thank you.

Welcome to the global Oxygen Advantage community.

Next trainings:
→ Málaga — July 2026
→ Galway — September 2026

These always fill.

You Can Survive:🥦 Weeks without food💧 Days without water🌬️ Only minutes without airSo why is breathing so often the last...
11/02/2026

You Can Survive:

🥦 Weeks without food
💧 Days without water
🌬️ Only minutes without air

So why is breathing so often the last thing we pay attention to?

We track our macros.
We measure hydration.
We obsess over sleep and supplements.
But the thing we do 20,000+ times a day?
Barely gets a second thought.

And yet — how we breathe affects everything:

🫁 Oxygen delivery
🧠 Brain function & focus
💤 Sleep quality
🏃‍♂️ Physical endurance
😌 Stress & resilience
😷 Immune defense

Your breath is the most powerful, underused tool for performance, recovery, and mental clarity.

Not just in sport.
In work.
In life.

It’s time we stopped ignoring it.
It’s time we started training it.

www.oxygenadvantage.com

Start with , build , train , and tap into real for focus, recovery, and endurance. Because — in sport, sleep, and life.

Your breath speaks directly to your heart.Not in metaphors — in physiology.🫁 CO₂ levels influence oxygen delivery.🧠 Brea...
09/02/2026

Your breath speaks directly to your heart.
Not in metaphors — in physiology.

🫁 CO₂ levels influence oxygen delivery.
🧠 Breath-holding builds tolerance and resilience.
🫀 Your exhale slows the heartbeat.
🌀 And the way you breathe trains your HRV, baroreflex, and blood pressure response.

This is the science behind calm.
The foundation of recovery.
The edge in performance.

Train your breath → support your heart.
And give your nervous system the Oxygen Advantage®.

Your Breathprint is as Unique as Your Fingerprint🌬️New research has shown that each person has a distinct nasal breathin...
08/02/2026

Your Breathprint is as Unique as Your Fingerprint
🌬️

New research has shown that each person has a distinct nasal breathing profile —
a respiratory fingerprint that can be identified by airflow, pressure, and timing.
This breathprint reflects more than lung function.
It reveals how we carry stress, how we regulate, how we respond to the world.

Some breathe shallow and quick.
Some hold.
Some sigh.
Some move air like waves.

And just like posture or gait,
your breathing adapts to your experiences.
Pain. Performance. Emotion.
Over time, it becomes unconscious habit.
Until you choose to change it.

🌀 Your breath is your story.
And like any story — it can be rewritten.

With awareness.
With training.
With care.

Your breath tells your story.
Train it with care.

📄 “Humans have nasal respiratory fingerprints”
Soroka et al., Current Biology (2025)

Day 3 and smiles all around!The energy is high in Galway as our Advanced Oxygen Advantage® trainees dive deeper into the...
07/02/2026

Day 3 and smiles all around!
The energy is high in Galway as our Advanced Oxygen Advantage® trainees dive deeper into their learning and continue their journey toward becoming confident Advanced Instructors.

Nasal 5K, Taped and CalmRodrigo Nascente, an advanced OA Instructor from Brazil, took his practice to the next level — r...
06/02/2026

Nasal 5K, Taped and Calm

Rodrigo Nascente, an advanced OA Instructor from Brazil, took his practice to the next level — running a full 5K race mouth taped and breathing only through his nose at the Porto Alegre Marathon.

No panic. No chaos. Just calm, efficient effort — exactly what Oxygen Advantage training prepares you for.

And the cherry on top? He crossed paths with Olympic legend Vanderlei Cordeiro de Lima at the finish line. 🥉🇧🇷

Rodrigo’s been integrating OA techniques into his coaching and training ever since becoming certified — and it’s inspiring to see them show up not just in sessions, but under race-day pressure too.

🎥 Big congrats to Rodrigo — and thank you for sharing the video and photos!

Curious what it feels like to run this way — steady, focused, and fully in control?
Our FREE 8-week Nasal 5K Challenge can show you how.
👉 Link in bio.

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Galway

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