Catherine Murray

Catherine Murray 👩 Mom of 3
♡ lover of life,travel, bags & shoes
🧴22yrs experience in beauty industry
♡ Code CATH

"Your skincare routine might be destroying your skin barrier."In 2026, we honestly have access to more skincare informat...
02/05/2026

"Your skincare routine might be destroying your skin barrier."

In 2026, we honestly have access to more skincare information than ever ever before.

And yet most people are more confused than ever.

The overwhelm is real.
The noise is deafening.
And the result?

People are spending more money on overhyped & underdelivering products.

♤Products that aren't right for their skin.
♡Chasing trends that contradict each other every other week.
◇Switching routines before anything has a chance to work.

And the result, skin barriers are more compromised than ever before.

So whats the truth...

As a skin expert of over 20 years, Im here to tell you.
GREAT SKIN ISNT COMPLICATED.
It's just been made to feel that way.

Tomorrow I'm going to show you how to strip it back.
Three simple steps.
Built around YOUR skin.

Simple works every single time 🤎

Not me becoming a collagen girlie at 42yrs old and genuinely never looking back 😭🔥swipe →
28/04/2026

Not me becoming a collagen girlie at 42yrs old and genuinely never looking back 😭🔥
swipe →

26/04/2026

Happy birthday to this lady, one of my favourite people.
We’ve been friends for over 10 years, and you’re truly one in a million. You have such a big heart,Kind, genuine, and always so much fun to be around. Hope your day is as amazing as you are.
♡♡♡

25/04/2026

Being a beauty professional right now feels like having 5 jobs at once. Its exhausting.

You’re not just in the treatment room anymore…
✨ You’re creating content
✨ Trying to understand AI
✨ Keeping up with trends
✨ Managing stock
✨ Protecting your margins
And somehow… still expected to grow.

We heard this again and again at the beauty show & honestly, we’ve lived it ourselves. Welcome burnout!

That constant pressure to do more, be more, and juggle everything just to stay afloat.

That’s why what we’re building with Dr. Simon Ourian MD is so different.

It’s not about adding another layer.
It’s about taking things off your plate.

✔️ No stock holding
✔️ No cash tied up
✔️ No logistics stress

Just a smarter, more scalable way to increase your revenue, without pulling you away from what you actually love doing.

We’re looking to partner with skin professionals, aesthetic practitioners, and people who genuinely care about this industry.

“If you’re curious how this could work in your business, send us a message.”

23/04/2026

I bet you didn't know, not all collagen is created equal.

Most people don’t realise this but a lot of formulas are “fairy dusted” with tiny, ineffective amounts, often hidden behind blends that don’t deliver real results.
I know because I've probably tried about 90% of them currently on the market, everything from a capsule to powder to gummies. And honestly most of them taste like feet.

Collagen only works if it’s formulated properly:
✔️ Hydrolyzed for better usability
✔️ Type I & III to support skin, hair & nails
✔️ No underdosing or hidden blends
✔️ Vitamin C included in meaningful amounts to support your body’s natural collagen production.
SOMD keeps it simple because what you take should a blend that actually works.

Pop me a message if you would love to try our blend, there is a reasone why it has sold out numerous times accross our markets and won multiple awards.
Or comment "collagen" and ill send you my info

22/04/2026

Fully booked… but still capped?

Two days at the Professional Hair and Beauty Show alongside Dr Simon Ourian and there is a huge shift in this industry, that is impossible to ignore.

The conversations were next level.
They were about what’s actually changing for industry professionals right now.
Because behind the scenes, so many are feeling it…

You’re busy.
Your diary is full.
But growth? It’s plateauing.
And it’s frustrating because you know your expertise is worth more.

The industry isn’t asking you to work harder anymore.
It’s asking you to think differently:
— How you build relationships beyond the treatment room
— How you turn your expertise into consistent, scalable income
— How you show up online with clarity (not noise)

This is the shift.
And we’re already positioned for it.
If you’re reading this thinking “this is exactly where I’m at” don’t overthink it.
Message me “2026”.

17/04/2026

This year, we’re excited to be exhibiting with Dr Simon Ourian MD at the Irish Professional Hair & Beauty Show in the RDS

📍 Stand A9
📅 This weekend

The beauty industry is evolving fast.
We’re seeing huge growth across so many areas, but also a shift…

Clients are becoming more independent and less reliant on their beauty professionals.

That’s exactly why what we do matters.
We’re more than just skincare formulations.
We’re about creating opportunities to build loyal, consistent relationships between professionals and clients beyond the treatment room.

Relationships that benefit both.

The opportunities are endless.

We’d love to see you there.

don’t usually look back, but if I could talk to my 16-year-old self, this is it.What would you tell your younger self? ...
17/04/2026

don’t usually look back, but if I could talk to my 16-year-old self, this is it.
What would you tell your younger self?

Your clients trust Google, TikTok…and AI more than you.Let that sink in for a second.And honestly? I see it every day.Pe...
15/04/2026

Your clients trust Google, TikTok…
and AI more than you.
Let that sink in for a second.

And honestly? I see it every day.
People coming in with screenshots, advice from TikTok,something they’ve read online, already half decided on what they think they need.

The industry is shifting. Fast.
Clients are more informed than ever… & more information doesn’t mean better decisions.

If anything, it’s creating more confusion,
more noise and a lot of misinformation. And for the first time,
being “the professional” isn’t enough on its own.

But this is where it gets interesting.
Because information is everywhere but real expertise?
That’s rare.
The people who are going to win in this next phase
aren’t fighting technology…they’re using it.

Combining: real knowledge, the right products and smart use of AI to create results that actually stand out.
That’s the shift.

And it’s exactly why we’re working with a select number of beauty professionals right now who want to stay ahead of where this industry is going not behind it.
If that’s you, you’ll know.
Let’s talk.

12/04/2026

Skin barrier repair tips that actually work.
Simple, consistent, and less is more.

Most people are damaging their skin barrier without realizing it.

Number 1 Stop overusing active ingredients.
Too many acids = damaged skin.

Number 2 Focus on hydration, not harsh treatments.
Your skin needs repair, not more stress.

Number 3 Consistency.
Switching products all the time is slowing your progress.

Save this if you’re trying to fix your skin.

5 women. 100 places. Marrakesh.5 of those places were earned by women from my team.... myself included.This is exactly w...
11/04/2026

5 women. 100 places. Marrakesh.

5 of those places were earned by women from my team.... myself included.
This is exactly what happens when the right women come together, early mornings, consistency, and backing each other fully.
What we’re building inside Beyond Beauty Club with Dr. Simon Ourian isn’t just another community, its created for ambitious women.

It’s a space where effort is recognised, where growth is inevitable and where women who show up properly win.

Every bit of this has been earned by women, I’m proud to build alongside.

Marrakesh will be incredible. It’s what this brand trip represents that matters most.

Motherhood is everything, but it doesn't have to be everything I am 🤎🤎 💙 #ɢɪʀʟᴍᴏᴍ
25/03/2026

Motherhood is everything, but it doesn't have to be everything I am 🤎🤎

💙 #ɢɪʀʟᴍᴏᴍ

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