The unique Strauss vision, with its passion to take the most basic elements and turn them into wonders, is what keeps driving us forward. It is the core DNA of our company, both as a business approach and in our product development. We aim to understand consumer needs and create exceptional and innovative products for improving people's lives wherever we operate. Strauss Israel
Strauss Israel is the Group’s Home Base and the dynamic hub of all
global and local activities. Local operations focus on a myriad of
activities in the categories of Health & Wellness; Fun & Indulgence;
Coffee; and Water. Strauss Coffee
Strauss Coffee is the world’s fifth largest coffee company in terms
of green coffee procurement volume and has become one of the
fastest growing coffee companies over the past five years. Strauss Coffee focuses on the R&G (Roast & Ground) sector;
branded coffee; coffee related products & services; and coffee
solutions for retail & AFH (Away from Home). The Company targets
emerging markets and is a leading player in Israel, Brazil, and
Central & Eastern Europe. Strauss Spreads & Dips
Strauss Spreads & Dips is driving the Health & Wellness trend
through Sabra which produces a wide variety of fresh, ethnic, healthy
foods. The company is managed as an equal partnership between
PepsiCo and Strauss Group. A rapidly growing brand, Sabra leads the
chilled dips and spreads category in North America and is a strong
growth driver for the Group helping to pave the way for continued
global expansion in this category. Max Brenner - Unique Chocolate Bar Concept
Max Brenner's sinfully delicious chocolates and the distinctive Max Brenner Chocolate Bar chain that is spreading around the world are now widely recognized as matchless innovative retail concept. The Max Brenner chocolate brand is developing into a global indulgence concept in various parts of the world, and currently operates 37 Chocolate Bars: 6 in Israel, 24 in Australia, 1 in the Philippines, 2 in Singapore and 4 in the U.S. Strauss Water
Strauss Water is invested in improving people’s quality of life via
provision of high-quality, accessible water solutions supported by
long-term customer relationships. Strauss Water developed MAZE technology which is globally
considered as a significant breakthrough in water purification and
treatment. Strauss Water currently operates in three geographical
areas: Israel (Tami4 brand), England and China - through a 2010 joint
venture with Haier for selling drinking water solutions in China. Corporate Responsibility
With over seventy years of caring, concern and involvement in the community, CSR management policies are an integral part of Strauss Group's global corporate culture. Strauss focuses its activity in the field, while placing emphasis on diversity and inclusiveness, the environment and the organizational embedding of an ethics program. Strauss is a member of the UN Global Compact Organization and the 4C Organization that promotes Fair Trade Coffee for a better coffee world.
