19/03/2026
Here’s your guide to creating consistency in your product pictures using AI:
1. Create a moodboard, and be precise.
Great visuals always come from clear references: tones, lighting, direction, contrast between light and dark. If you’re not clear on what you want, AI won’t be either.
2. Use one single image as your reference.
In Midjourney, there’s a powerful (and still underused) feature called style reference.
Using the same image consistently will help you maintain the same lighting and create that “same studio, same photographer” effect.
3. Be selective with the shots you keep.
This is where your eye matters.
AI is just a tool — if you don’t know which image to choose, you’ve only done 10% of the work.
4. Stay consistent and don’t get lost.
It’s tempting to explore endlessly, but consistency comes from focus.
Pick a direction, and commit to it.
5. Stay realistic.
AI tends to distort proportions and shapes.
Take a step back, zoom out, and choose visuals that feel natural and aligned with your brand guidelines.
6. Have fun with it.
AI costs $30/month; the kind of visuals you can now create would have cost thousands to produce. Enjoy the process, and use it to finally bring to life ideas you couldn’t execute before.
✨ If you need help creating a consistent and high-end visual identity, feel free to reach out: www.thebract.com
