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12/01/2026

יש רגעים שבהם אנחנו עוצרים לרגע, ומבינים למה אנחנו עושים את מה שאנחנו עושים.
השבוע התפרסם ראיון עומק עם המנכ״ל שלנו, אמיר הושיה, במסגרת מגזין אנשי השנה של ynet.
הכתבה מספרת את הסיפור של עבודה שקטה, ארוכת שנים, בלב המערכות שמשפיעות על החיים של כולנו, משרדי ממשלה, מערכות ציבוריות וארגונים גדולים.
זה סיפור על חדשנות אנושית.
על יצירת פתרונות עם אנשים, לא עבורם.
על עבודה בתוך מציאות מורכבת, ועל בחירה לשנות אותה, צעד אחרי צעד.
גאים להיות שם.
גאים בצוות.
ובעיקר, גאים באימפקט שלנו.
לכתבה המלאה:
https://katzr.net/12f54f
תודה לצוות של עינת פרידמן, על ליווי מקצועי ומדויק לאורך הדרך עינת פרידמן

Amir HoshiaRany Bar-OnNaomi HertzAviv Ben-ZviAdi MekaitenYael Hollander

02/12/2025

חברת ווייטבורד צומחת ואנו מחפשים לצוות: מעצב שירות UX
אנחנו מחפשים אנשים סקרנים, חדים, שמרגישים בבית במרחבים של אי־ודאות, ויודעים להוביל תהליך מקצה לקצה: להבין את הבעיה לעומק, לזקק תובנות, ולבנות פתרון שעובד בשטח.
אם את.ה רוצה לקחת את הידע, הנסיון והתשוקה שלך לעצב חדשנות וליצור שינויים בעולם בסטנדרט אחר, זה המקום בשבילך!
הצ'ק ליסט שלנו:
- ניסיון מוכח בעיצוב שירות (Service Design): מחקר איכותני/כמותי, מיפוי, זיקוק ידע, פיתוח רעיונות והמחשתם בפרוטוטייפ
- ניסיון ב-UX/UI או ניהול מוצר בשלב אפיון ראשוני
- ניסיון בעבודה פרויקטלית בצוותים רב־תחומיים
- ניסיון בזירה עסקית/ארגונית מורכבת
- יכולת הובלה והנחיית סדנאות/דיונים
- שימוש שוטף בכלי AI בתהליך העיצוב (מחקר, רעיונאות, פרוטוטייפינג, ויזואליזציה)
- סקרנות עם יכולת למידה מהירה ורצון לשתף ולהדריך אחרים

…יחד עם תואר ראשון ומעלה בעיצוב חזותי/מוצר/שירות או תחום רלוונטי
אם סימנתם וי ✅ מוזמנת לשלוח קו"ח ל: thefuture@whitwboard.co.il

02/11/2025

In our last post, we talked about the challenges of starting fresh.
Now, meet the solution: our Resident Digital Integration System.

Designed to make moving smoother, this system gives every new resident a personalized integration plan—from pre-move prep to full-on community connection. It delivers the right info, at the right time, in the right way—connecting people to the council, the community, and everything in between.

Want a closer look?
All the details are coming your way soon 👇

03/07/2025

“Utopia or Oblivion”
A book that invites you to dream big and shape the future! 🌍

This fascinating book offers an innovative and comprehensive perspective on humanity’s challenges and potential solutions. With a groundbreaking approach to strategy, innovation, and design, Fuller—a visionary engineer, designer, and thinker—presents a unique and systemic method for addressing global issues during an era of technological and economic revolutions.

For strategists and innovators, this book is an essential source of inspiration and learning, introducing fresh approaches to systemic, design, and technological thinking. Fuller’s vision of a world where humanity thrives in abundance is a call to action for anyone striving to create positive change, especially in today’s AI-driven era.

What do you think? Would you like to read it?

05/06/2025

In our previous post, we explored the stages of idea generation, turning those ideas into concrete solution models, and kicking off initial prototype development.

Now, we’ve reached a crucial phase where concepts and insights truly come to life—prototype creation.

Why build prototypes?
A prototype is a simplified representation of a proposed service, designed to test and evaluate its feasibility and potential impact on users. After its creation, the prototype is put through extensive user testing to assess its usability, viability, and overall effectiveness. These tests often uncover new insights and deliver direct feedback on what’s working, what’s not, and the reasons behind both. By iterating based on this feedback, we ensure that when our services are finally launched, they are backed by deep understanding and real-world validation.

Stay tuned—our next and final post on this topic will dive into the last step of the service design journey. Can you guess what it is? Share your thoughts in the comments!

29/05/2025

From ideas to action: the next stage of service design transforms concepts into prototypes for testing and refinement. Get ready to dive into the exciting next stage of service design in our upcoming post!

18/05/2025

After defining the challenges and delving into the lives of our users, we arrive at the most creative stage—idea generation, prioritization, and modeling them into tangible solutions.

Ideas are drawn from the insights gained in the prior research phase. To fuel creativity, we use various techniques such as brainstorming and mind mapping, encouraging as many ideas as possible—no matter how far-fetched they may seem!

Once the ideas are on the table, we move to the prioritization stage. This ensures resources are invested in ideas with the greatest potential to address the challenge effectively.

The most promising ideas are then expanded into detailed solution models. This step bridges the gap between abstract concepts and actionable plans, outlining how the service will function, look, and impact end users.

Often, this stage includes prototype development to test and refine the detailed solutions.

12/05/2025

3 לייקים
Service design begins with defining the challenge—not just identifying gaps, but uncovering root causes. This crucial step lays the foundation for innovative solutions.

Stay tuned to the next post, where we explore this stage in depth and see how it drives the entire process forward!

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03/04/2025

How do insights become impactful solutions? Stay tuned for our next post on idea generation and turning concepts into action!

13/03/2025

Thank you for the kind words and for trusting us.

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10/03/2025

What is Service Design? How does the process work?

Service Design is a process that combines creating services that fulfill customer needs while designing experiences that impact users. So how does it actually work?

1. Defining and formulating the challenge: Identifying the problem or opportunity at hand.

2. Mapping the challenge arena: Mapping stakeholders and the system surrounding the problem.

3. Ethnographic research and customer journeys: Learning and understanding the human factor while gaining insights into the needs, behaviors, and barriers of the target audience.

4. Solution model: Developing ideas for solutions, prioritizing them based on feasibility and impact, and characterizing a solution model.

5. Prototype - The final stage before development is conducting user testing and building a prototype to collect feedback and make necessary adjustments.

In upcoming posts, we will delve deeper into each of these stages and examine the strategies that make service design a powerful approach for creating impactful services.

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06/03/2025

A collaborative initiative with a group of leading women from the Orthodox community in Jerusalem, aimed at developing tools and processes to support Orthodox women entering the workforce for the first time.
The solutions created throughout the process addressed necessary adaptations in three key areas: family and community, employers, and education and training programs—each designed to facilitate their successful integration into the job market.

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Tel Aviv

Telephone

+97235748277

Website

http://www.whiteboard.co.il/

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