01/03/2025
What is Luxury?
Something REAL
or a CONSTRUCT?
Luxury is one of the most misused words today. Every business, every product, every service now calls itself "luxury," diluting the very meaning of the word. But what is luxury, really? High price, rarity, or association with prestige? Or something deeper, real and tangible?
Luxury is what adds to the quality of life without taking away from it. It enhances your well-being, experience and vitality. If something depletes you— physically, mentally, or energetically—it is not a luxury. A skyscraper’s penthouse may be expensive, but walking barefoot on fresh grass is the real luxury.
Natural materials and plant-based substances carry a high vibrational frequency, often higher than that of the human body, contributing positively to our energy. In contrast, synthetic and petrochemical-derived substances have a much lower vibrational frequency, pulling energy from the body and leading to a net loss—causing stress, aging, and disease over time.
A simple linen garment, woven from natural fibers, is a luxury, while a designer outfit made from polyester is not. The determinant of luxury is not brand labels, scarcity, or status—it is the fundamental nature of what something is made of and how it interacts with life.
True luxury is a net positive contribution to life. Design, branding, and exclusivity come later.
True luxury is absolute, not subjective. As real as the air we breathe and the sun that sustains us. Luxury is, and always will be, life-giving, not life-depleting.