Yashova

08/05/2026

I wasted ₹4,12,000 on Meta ads in my first year.
Not because I didn't work hard.
Because I was optimising for the wrong metric.

I was chasing low CPCs. Beautiful, shiny, cheap-looking CPCs.
Meanwhile, my client's sales team was drowning in leads that went nowhere.

Turns out there's a massive difference between:
→ Someone who clicks an ad out of curiosity
→ Someone who fills a form because they actually want to buy

The day I stopped optimising for volume and started optimising for intent —
everything changed.

CPL went up 18%. Revenue went up 340%.

The client renewed. The sales team stopped hating me.
And I learned the most expensive lesson of my career for free.

If you're running ads and measuring only cost per lead —
you might be building a very expensive pipeline to nowhere.

DM me "AUDIT" and I'll tell you what I'd fix first in your account.

02/05/2026

16/04/2026

Marketing all the way!

16/04/2026

Most people don’t lose money on ads because ads don’t work.

They lose it because:
The person running them doesn’t understand business.

Marketing without revenue tracking is just
expensive guessing.

15/04/2026

The difference between ads that drain and ads that compound? It's not the budget. It's the
system behind them.

14/04/2026

I've watched brands burn ₹50 lakhs in 12 months and call it "building awareness." That's not awareness. That's a slow, expensive leak. I'm Anurag. Founder of Yashova. I built this agency because I got tired of watching good businesses get lied to by agencies that celebrate CPM like it's a trophy.

Here's what I actually believe:

-If your ad spend can't be traced to revenue, it's not marketing. It's gambling.
-A cheap lead that doesn't convert is more expensive than a costly one that does.
-Most "growth hacks" are just someone else's system — copy-pasted onto your business.

We've managed ₹2.5 Cr+ in ad spend. Not once did I let a client celebrate impressions.
If you're spending money on ads right now — can you tell me, to the rupee, what you got back? If the answer is "not really" — we should talk.

14/04/2026

I've watched brands burn ₹50 lakhs in 12 months and call it "building awareness." That's not awareness. That's a slow, expensive leak. I'm Anurag. Founder of Yashova. I built this agency because I got tired of watching good businesses get lied to by agencies that celebrate CPM like it's a trophy.
Here's what I actually believe:
-If your ad spend can't be traced to revenue, it's not marketing. It's gambling.
-A cheap lead that doesn't convert is more expensive than a costly one that does.
-Most "growth hacks" are just someone else's system — copy-pasted onto your business.

We've managed ₹2.5 Cr+ in ad spend. Not once did I let a client celebrate impressions.
If you're spending money on ads right now — can you tell me, to the rupee, what you got back? If the answer is "not really" — we should talk.

07/04/2026

If your Meta Ads CPL increases on Sunday…
you’re not alone.

People are just not in buying mode.

They scroll.
They watch.
But they don’t take action.

At the same time:
More advertisers increase budgets → costs go up.

Result?
Higher CPL, lower results.

What we do:

✔ Lower budget on Sunday
✔ Focus on retargeting
✔ Use softer creatives

Ads don’t fail.
Timing does.

07/04/2026

If your Meta Ads CPL increases on Sunday…
you’re not alone.

People are just not in buying mode.

They scroll.
They watch.
But they don’t take action.

At the same time:
More advertisers increase budgets → costs go up.

Result?
Higher CPL, lower results.

What we do:

✔ Lower budget on Sunday
✔ Focus on retargeting
✔ Use softer creatives

Ads don’t fail.
Timing does.

07/04/2026

If your Meta Ads CPL increases on Sunday…
you’re not alone.

People are just not in buying mode.

They scroll.
They watch.
But they don’t take action.

At the same time:
More advertisers increase budgets → costs go up.

Result?
Higher CPL, lower results.

What we do:

✔ Lower budget on Sunday
✔ Focus on retargeting
✔ Use softer creatives

Ads don’t fail.
Timing does.
If your Meta Ads CPL increases on Sunday…
you’re not alone.

People are just not in buying mode.

They scroll.
They watch.
But they don’t take action.

At the same time:
More advertisers increase budgets → costs go up.

Result?
Higher CPL, lower results.

What we do:

✔ Lower budget on Sunday
✔ Focus on retargeting
✔ Use softer creatives

Ads don’t fail.
Timing does.

07/04/2026