When an animal was hurt, became lame or incontinent, or was for any reason no longer wanted, they were put down, but not anymore because at Innovation India we have come up with a jackpot of alternatives to minimize the sufferings of your beloved pet. No doubt it is the most difficult moment for pet owner as well as for veterinarian to go for mercy killing (euthanasia) of pet. Most of these mercy
killings are undertaken due to less availability of equipments and facilities in veterinary profession as compared to highly specialized human medical sciences at least in India. Some of the major factors are less paying capacity of pet owners and reluctance on the part of animal welfare standards in India. At home, during ailment, preoperative, operative and postoperative requirements of pets are very different from that of humans. Special care, attention, equipments and apparatus are required by them for healthy living. Less availability of specially designed equipments and apparatuses for pets imparts low health standards and operative complications in veterinary patients. Keeping in view the above background, an idea was generated in the year 2006 to establish Veterinary Rehabilitation Services in India by a core group team of Veterinarians and Rehabilitation experts. Whole hearted devotion and work by this core group on various aspects of R&D, manufacturing, finance and marketing resulted in birth of a company Innovation India in the year 2009.