STATEMENT OF PURPOSE
Our purpose is firmly grounded with the vision to effectively position a brand to its stakeholders: Those who propose it, and its end users. Does it seek to inspire? Does it drive aspiration? Is it able to evolve from its physical limitations to a symbol of pride, hope and motivation? Are the people associated with it passionate about it? And when it comes to the end users, what more are they buying than just a product? Is it imbued by faith and belief? These are the tangents that drive our stories. Human personality drives our community and thrives in the environment that we inhabit. We are the result of what we think, believe, follow and practice. Consequently, a brand can lead to transformation. For centuries, 'ART' has been guiding 'change' in the world through its aesthetics. This has driven transformation in the society. It has influenced, inspired and created and evolved the 'PSYCHE'. Brand communication is thus the art of creating the 'PSYCHE'. In simpler words- a perception, an understanding, a reference to desire, existence, prosperity and success by transcending a brand’s physical limitations into the 'PSYCHE' of people as a unique emotion. Sudarshan Chetlur Design Studio excels in making a difference in branding by working on the 'HUMAN ELEMENT' - Identifying Brand Potential, Bridging Brand Potential across teams for marketing success and target groups, and, a Holistic Integration of Brand Perception & Positioning. For this is what helps drive and establish a brand. And this is what defines us as a Brand Building Company.
