19/11/2025
For World Toilet Day, we didn’t just create a campaign, we took on a behaviour problem that affects millions.
Avoidance for sitting on public toilet seats, often skipping water or struggling through the day just to avoid an unsanitized washroom, putting themselves at the risk of contracting UTI, kidney stones, etc.
With Hygiene Ki Aadat, we set out to solve this by combining powerful truth bombs, scientific insights on toilet germs, a simple hygiene ritual, and large-scale on-ground engagement to get our message out to the masses.
From our Pickleball Playoff to colleges, to institutes, corporates and rest stop activations, from doctors to leading influencers, everyone joined the mission.
The result: 25M+ people reached, 100+ offline touchpoints activated, thousands educated, and a growing movement ready to reshape hygiene habits across the country.
At P*e Safe, we’re committed to making safe sanitation a daily habit, This is just the beginning, our step toward a more confident, protected India, one habit, one spray at a time.
*eSafe *eSafeIndia
[ P*e Safe, Hygiene Ki Aadat, Clean Is Not Sanitized, Hygiene Matters, Sanitization, International Mens Day, World Toilet Day, Trending, College Activations, Spray, Sit Flush Spray, Pickleball Event, D2C founders, Tongue Twister]
