26/11/2025
Genetic start up in NYC has these advertisement across which got me thinking and it seems not so right in many levels.
Most IVF couples come seeking help for medical reason for them, IVF is not a choice but a treatment.
Promising “taller, smarter, enhanced babies” reframes IVF as a tool for genetic superiority, not a support system for medical need.
This creates a dangerous two-tier narrative:
• IVF for fixing a problem
• IVF+ for building an upgraded child
That is a slippery slope to genetic consumerism.It exploits vulnerability
Infertility is emotionally loaded.People in this state:
already fear “passing on a defect,”worry about embryo quality,feel guilty about genetics they cannot control.
When a company says:
“Have your best baby—give your child the best genetics”
It indirectly implies:Your embryos are not best quality unless you pay more.Your future child may be at a disadvantage.
This is actually exploitation disguised as empowerment.
It ignores the realities of IVF: the slogan
“Upgrade your baby’s potential can be disastrous but what if the couple can’t generate embryos to “choose from”?
It may leads to anxiety ,shame,guilt ,feeling “inadequate”,feeling they are letting their future child down
And all this before the child even exists.
Importantly It promotes a eugenic mindset (soft eugenics)
Terms like:
• “best baby”
• “best genetics”
• “giving your child an advantage in the race”
…shift parenting from nurture to genetic competitiveness.
A dangerous idea begins to form that children are products and embryos can be upgraded and parents should optimize traits
,natural variation is inferior
,disability is avoidable or undesirable
This is not family-building.
This is commercialized eugenics.
It undermines the truth: parenting excellence is built, not bought
A child’s future is shaped overwhelmingly by Nurturing and Genetics gives a baseline.
Parenting gives direction.
No company selling “genetic optimization” talks about this as nurturing isn’t monetizable.