06/02/2026
Meaningful Conversation with Senior Management for High-Ticket Deals
‘How do we talk to CEO/CTO/CFOs (C-Suite Executives) while dealing with capital equipment or high-ticket project sales?’ The above query happens to be one of the frequently asked during the value-selling training programs. It has the following dimensions: expectations of the CEO and the skillset needed by the salesperson. Expectations of the CEO: The perspective of a CEO is much wider and long-term vis-à-vis the Purchase officer or a Project Manager....
‘How do we talk to CEO/CTO/CFOs (C-Suite Executives) while dealing with capital equipment or high-ticket project sales?’ The above query happens to be one of the frequently asked during the value-s…