10/04/2024
20 years and 6 months
A journey began in the professional world.
It saw the first introduction to Ayurveda beyond what was in Medical School or perceptions.
It was also the first place where I saw exploitation of people's fear.
Somehow either an altruist and humble upbringing or a flawed one; haven't been able to come to a conclusion till date; i could never even imbibe the idea of fear to drive my place into professional world.
For me medicine was a world full of pain and it called for reassurance but with honest opinion and true communication.
All the three tenets fail the idea of sales by driving fear, which even then in my early days I could realize was the strong hold of populist success driven by wealth creation.
Half a decade later i was introduced to the same what i had by now concluded about Marketing and Sales, when I was learning product placement and market creation for products where market was non-existent.
This introduced me to two different types of price wars; one driven by innovation into a niche segment and the other driven by margin and volume pressures.
The further years saw me decide to carve a niche segment. The beauty and the tough part of it is; every niche idea creates its own brandished image, a cluttered value, and has its own long narrow slope which tests the friction of time and tenacity of effort.
Milestones admonish the past achievement to stand taller with a towering stake, often read as and ego.
The tough and difficult part of this is, difficulty to communicate the simplest of ideas, loneliness and lots and lots of eyes staring at you, glaring at you and even looking down upon with a sly smile.
It never is easy to run a race against the conventional wind.
In the following years, and, much closer in the last 4 years the idea has evolved beyond a series of boundaries and come to a realization, that my pursuit goes beyond a mechanical application of myself as a human with limbs and senses to, brainstorming zones where Biology or Medicine are reduced to mere practical applications, and, what lies ahead is a pasteur of myriad colours, texture, temperature and emotions to put in language of science - it becomes Physics, Chemistry, Biology and Mathematics all combined into one.
Ayurveda is just a very small application and its core principle is greater than the application itself.
Inversely the core principle - PRAKRUTI drives an application medicine other than many other aspects of Vedic Sciences including Ayurveda.
Ayurveda is a science of life not science of living; which means it covers inanimate and its influences too.
So be it stones, liquids, air, or anything else; the influence of all on living constitutes Ayurveda.
The journey still continues 20 years on;
There are marks on the sands of time;
Some may have been erased;
And some may find shoes to follow.
The following is a path of greater loneliness and by some benchmarks, may be of perceptible anguish; however
In the journey of life - now it is consolidation, and nurturing, parenting of my goals that remains.
There are milestones to achieve but as far as a professional goal is concerned; I see myself at the pinnacle where having now reached, I need to build my home and say it loud and clear to the world; I HAVE ARRIVED.
Further is the honing of it; the enrichment of it; value addition to my goals.
It is much the same as a parent grooming their child.
But it is different than parenting that it is your own battle - lone unless people with similar selfless devotion, with ability to ignore everything and be prepared to take all abuses into your own face are a part of this journey
I don't know why this came to my mind; but that it came i thought i will write it down.
GOOD MORNING / GOOD NIGHT
