06/03/2026
Brand suggestion for brief ALBA – an artisan bakery in a small market town. My approach focuses on Marco, the Italian founder who came to England, fell in love with the place, and decided the town needed a proper bakery. Everything is made by hand, celebrating the craft, community, and the simple joy of making something properly.
The tone: Unhurried. Honest. A little worn-in. Designed for people who queue for the good stuff.
I felt this brief needed hand-made asset illustrations – just like the artisan process of making bread and pastries. The corporate colors being warm and welcoming, honoring the Italian heritage, and at the same time elegant - without being snobbish. The chosen font for the logo had to be bold and bubbly – like a full jested bread – soft and rounded. Playful illustration assets of the main baking categories were made to make a personalized pattern, as well as serve as illustration assets for packaging and social media.
Had a lot of fun with this one!
