09/08/2024
What is Hunting?
As we would know, hunters like to go out for the kill.
From a business perspective, they are motivated to find business.
Trying to bring in new customers constantly and closing deals.
Typically, these hunters are also known as, Business Development Managers.
What is Farming?
On the other hand, we have the farmers. Commonly known as, Account Managers.
These people are here to ‘farm’ the account and replenish it to ensure we are able to maintain the business we receive.
What is more important ?
Answer is both.. If the new business/ hunting does not happen the existing would not be able to grow to the desired level.
if we do not nourish the existing they might shift to others.