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Address
Beirut
Opening Hours
Monday | 08:00 - 14:00 |
Tuesday | 08:00 - 14:00 |
Wednesday | 08:00 - 14:00 |
Thursday | 08:00 - 14:00 |
Friday | 08:00 - 14:00 |
Saturday | 08:00 - 13:00 |
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Our Story
"I recall testing recipes in my own little kitchen and sending them to neighbors for feedback."
From a small home kitchen to a widespread operation with franchises all over the Middle East: how we turned our vision to reality!
My husband, Rifaat Jabri & I, Sawsan Wazzan Jabri, met at the American University of Beirut in the late 1970's, both Chemistry students with an interest in the Food Industry & the world of Nutrition. We went on to pursue masters in Nutrition & Food Technology and started work at a factory in Chtaura shortly after.
When we fled the country during the war, we saw a novel market in the U.S. that didn't exist yet in the Middle East. In the early 80's, people weren't yet aware of the importance of Nutrition & wellbeing, contrary to the West. It was the first time we heard of a company solely dedicated to help people achieve their fitness goals through nutritional consultations and catering! We studied the market thoroughly and when it was time to go back home, we knew they had to bring the idea into action!