Brand In One Ltd

Brand In One Ltd Brand In One We Believe That Successful Branding Can Truly Transform A Business & Help It Grow. Brand In One is a brand consultancy based in Mauritius.

We help our clients build powerful brands that touch and inspire people. Brands that create unique experiences and win the hearts and minds of their audiences. While most communication agencies based in Mauritius and the region focus mostly on the aesthetic part of the brand (logo and corporate identity), we like to dig deeper. We know that branding goes to the heart and comes straight from the heart of an organisation, and that effective branding is far more internal than external. With that in mind, we turn our trained eyes towards your company and help you identify what it is about your brand that is genuinely unique and compelling. We then strive to provide the most effective and relevant solutions in branding, marketing and communication services. Our ultimate goals:
• To help you build a brand that stands out in the crowd;
• To truly engage your employees and make them valuable ambassadors of your brand;
• To ensure that your customers are consistently blown away by the experiences they have with your brand;
• To help you achieve revenue, profit and business growth and increase the value of your brand. If you are looking for a consultancy that goes a step further and delivers an integrated approach to branding, let’s meet right now. Visit our website on: www.brand-in-one.com, call us at: +230 259 1336 or email us at: valerie@brand-in-one.com. Nous sommes persuadés que la valorisation d'une marque peut véritablement transformer une entreprise et l'aider à croître. Brand In One est une société spécialisée en stratégie de marques, basée à l’île Maurice. Nous aidons nos clients à créer des marques à forte notoriété, qui attirent l'attention et enthousiasment. Des marques qui procurent des expériences uniques et gagnent les cœurs et les esprits de leurs cibles. Alors que la plupart des agences de communication basées à Maurice et sa région se concentrent principalement sur l'aspect esthétique de la marque (logo et identité d'entreprise), nous nous appliquons à creuser au-delà. Nous savons que l'image de marque va au cœur et vient directement du cœur d'une organisation, et qu'une image de marque convaincante est bien autrement interne plutôt qu'externe. Dans cette optique, nous cernons votre société et vous aidons à identifier ce qui est vraiment unique et convaincant à l'égard de votre marque. Nous nous efforçons ensuite de fournir les solutions les plus efficaces et pertinentes dans les domaines de branding, marketing et communication. Nos objectifs fondamentaux :
• Vous aider à élaborer une marque qui « sort du lot » ;
• Engager réellement vos employés à devenir de véritables ambassadeurs de votre marque ;
• S'assurer que vos clients sont constamment enchantés de leurs expériences vécues avec votre marque ;
• Vous aider à atteindre votre chiffre d'affaires, à faire croître vos bénéfices et votre entreprise, et à faire prendre de la valeur à votre marque. Si vous cherchez un conseil qui va au-delà du « service esthétique de marque » et souhaitez une approche intégrée du Branding, visitez notre site Internet: www.brand-in-one.com ou contactez-nous directement par mail à l’adresse : valerie@brand-in-one.com ou par téléphone au : +230 259 1336.

Brand In One in Business Magazine 14 May 2014. "The Good news about excellence is that the pursuit thereof is so exhilar...
19/05/2014

Brand In One in Business Magazine 14 May 2014. "The Good news about excellence is that the pursuit thereof is so exhilarating. And the point that you never arrive also keeps life worth living…" 100% in agreement with you Mr Peters!

Tom Peters was amazing last week in Mauritius. So much energy, so inspiring! I have read some of his books, my preferred...
22/04/2014

Tom Peters was amazing last week in Mauritius. So much energy, so inspiring! I have read some of his books, my preferred one being ‘Design -Innovate/differentiate/communicate, Tom Peters Essentials, DK Publishing’ (which incidentally I think should be renamed “Branding”) but seeing him performing in such a way at 71 was quite WOW!!!

Ok, as Tom Peters puts it at the beginning of his ‘show’, most of the stuff presented were BFOs “Blinding Flash(es) of the Obvious. Granted. But still, most of the time we forget!

I liked his obsession with Listening (the 18s test, OMG!), so very important in the business environment, especially when one is consultant, but also in our daily live. How many times do we hear our kids saying, are you listening to me? Tom Peters is right; ‘listening courses should be compulsory at school and in the business environment’. The MBWA concept, Managing By Wandering Around is also essential and I often see while I am auditing clients that this does not happen (if it did, I would not see what I see!!!), the 12 +2 magic worlds “What do you think? How can I help? What have you learned? Thank You”. The importance of reading, curiosity, kindness (Kindness=Repeat business=Profit), apology, training (CTO on par with CFO/CMO!!! how daring!), the importance of treating employees like customers (again, I see very different levels in companies in Mauritius) nicely put in his quote “EXCELLENT customer experience depends … entirely … on EXCELLENT employee experience! If you want to WOW your customers, FIRST you must WOW those who WOW the customers!

Interesting to note that Tom Peters touches a lot of subjects common to the concept of Branding without mentioning that word even once. I wonder why and will ask him! The parking lot of Disney, the Kingfisher’s Sunglasses, the creation of Chief Design Officer and The CXO, Chief eXperience Officer positions in companies are all excellent examples of branding initiatives.

Some other great lessons or quotes I can particularly relate to: “Whoever Tries The Most Things Wins”, the “Bottleneck is at the … top of the bottle (G Hamel, Harvard Business review)” so very very true!!!… “Do one thing every day that scares you (E. Roosevelt), the BFO 10: cross-functional excellence => 220 lunches not to be missed out, the importance of corporate Culture building, of Women and the fact that Ex*****on IS Strategy (stop planning, get on with action!).

Last but not least, I loved the fact that I can now, thanks to Tom Peters, describe Brand In One as a ‘Micro-Multinational’… Wow… Fantastic! And as he said, whatever the size, one needs to try to be the “Best in the world of something”. Working on it, Mr Peters, every minute of the day! =)

Thanks for sharing all these most valuable tips & Bravo Tom! Come back soon. We need you. Period!

Check Tom peters' website for more inspiration www.tompeters.com. Enjoy!

16/12/2013

Article de Brand In One en couverture de l'egazette du Groupe GML "Les secrets partagés d'un leader et d'une grande marque". Enjoy the reading & give your views.

Toujours plus loin, Toujours plus haut, Bravo MCVision ! Keep it up! You are a great team!
05/12/2013

Toujours plus loin, Toujours plus haut, Bravo MCVision ! Keep it up! You are a great team!

Fantastic experience, highly recommended!
05/12/2013

Fantastic experience, highly recommended!

Nothing else comes close to the 2013 Formula 1 Singtel Singapore Grand Prix! Once again, the experience of a lifetime. L...
05/12/2013

Nothing else comes close to the 2013 Formula 1 Singtel Singapore Grand Prix! Once again, the experience of a lifetime. Loved it! Delighted to see some great performances and amazing branding! and the king Sebastian Vettel. And CANAL+ in action. Top!

Wow, cannot believe it's been such a long time! been busy working in 2013... no time to chat on Facebook! oops! Anyway, ...
05/12/2013

Wow, cannot believe it's been such a long time! been busy working in 2013... no time to chat on Facebook! oops! Anyway, a short article on Business Magazine 15 October 2013.

Brand In One, (very!) proud sponsor of Susheela Raman’s First Concert in Mauritius, 26 Mai 2012Dearest Susheela, Sam & T...
28/06/2012

Brand In One, (very!) proud sponsor of Susheela Raman’s First Concert in Mauritius, 26 Mai 2012

Dearest Susheela, Sam & Team, Thank you so much for gracing us with your presence, charm, talent and intensity and come back very soon to Mauritius. We most definitely need you to change the mentalities that are gangrening Mauritius! Vive l’art ! Vive la liberté d’expression, vive la pureté et la beauté de l’âme… Volatile… A très bientôt…

For those of you who do not yet know Susheela’s music, just let yourself seduce…

http://www.youtube.com/watch?v=K_yZR_Ixriw

Authentic & customised experiences, sustainable tourism, online marketing, Chindia tourists are global trends which were...
28/06/2012

Authentic & customised experiences, sustainable tourism, online marketing, Chindia tourists are global trends which were illustrated during the Vatel Colloque (March 2012) by Brand In One and the other Hoteliers present… So one really wonders how the Shopping Fiesta Festival will fit the bill this July? Seriously… Are we going to attract South African, Chinese & Indian tourists with our Malls??? « We want to be the Shopping Hub of the Indian Ocean » says a tourism representative… Is it what the authentic Mauritius is about? When I visited Bali in December last year, I was amazed to see how the destination had reinvented itself in a very simple way (our family’s last visit was 10 years ago) . The Traditional Farming initiative was just one of the great examples my family and I were delighted to experience. Have you ever planted rice in your life? How strong is it as a symbol? Did we feel fulfilled after spending a day with a Balinese family at their farm – contributing to their daily routine and their future earnings? Yes, we did! And we felt completely charmed and bound… in a non-commercial way… The issue with Mauritius is that, over the past 40 years, It has been positioned only with its beaches: the famous trilogy « sea, sun, sand … Blue water, blue sky»… And, it has been successful in doing so - in part of the world anyhow– however the world is changing and the Young, well off & High tech tourists are not in Europe anymore! But Mauritius has soooo much more to offer (to start with its People)… Mauritius has amazing experiences to offer and it is the COMBINATION of all the truly unique great Mauritian ingredients that makes it such a strong destination in comparison to The Maldives or The Seychelles. So why on earth is the destination doing so badly (when our Neighbours are doing so well)? Has anyone been trying to understand and engage with Mauritius’ potential customers by identifying their key holiday motivations, and fulfilling their needs and aspirations? Instead of selling places, products (hotels and hotels and more hotels…) or events (how unique?), are we able to answer our potential visitors when they ask: “What will my holidays to Mauritius do for me?” It is hard time we start asking the right questions…

27 February 2012 – Marketing Guru Philip Kotler was great!I was introduced to the concept of Marketing during my busines...
28/06/2012

27 February 2012 – Marketing Guru Philip Kotler was great!

I was introduced to the concept of Marketing during my business studies in London thanks to Mr Kotler’s books and just could not miss the chance of hearing him “for real” in Mauritius earlier this year.

While there were no major new concepts or big ideas introduced, Marketing 3.0 seminar was a good “revision”.

My preferred part was when Mr Kotler wondered why so many CEOs were 1st Class Financials rather than/before being 1st Class Marketers… Interesting and very true in the local context…

I also appreciated his vision of how Mauritius is a wonderful collection of culture (unity in diversity, everyone benefits from knowing the differences of people…) and how it should become an educational hub to Africa. Mauritius’ future is Africa indeed… And Asia.. I can really relate to that idea.

Chapeau Monsieur Kotler and thank you. I hope I still have your energy and lucidity when I am your age !! (81). Great Legacy…

Address

Coastal Road
Trou D'eau Douce

Alerts

Be the first to know and let us send you an email when Brand In One Ltd posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Brand In One Ltd:

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram