02/02/2026
[14th January 2026]
๐๐ฅ๐๐๐ก๐๐ฌ ๐ ๐ข๐ฉ๐๐ฆ ๐๐ข๐ฅ๐ช๐๐ฅ๐ ๐ช๐๐ง๐ ๐ฆ๐ง๐ฅ๐๐ง๐๐๐๐ ๐๐ก๐๐จ๐ฆ๐ง๐ฅ๐ฌ-๐๐๐๐๐๐ ๐๐ ๐๐ข๐๐๐๐๐ข๐ฅ๐๐ง๐๐ข๐ก
Bridging the gap between science and industry expertise, Brainey continues to strengthen industry-academic collaboration to drive the commercialisation of premium Kelulut honey. This strategic alignment is necessary to ensure product authenticity and support sustainable market expansion. ๐
Today, an entourage led by Prof. Dr Azlan Amran, Deputy Vice-Chancellor of USMโs Division of Industry and Community Network, visited AnNaHL to discuss industry engagement with researchers at Brainey, with a focus on commercialising Kelulut honey and expanding its market size. The concerning fluctuation in synthetic honey on the market, where honey is frequently adulterated with corn syrup or sugar to cut production costs, underscores Braineyโs dire call for industry-academic collaboration to safeguard consumers by ensuring the authenticity of Kelulut honey and dominating 25% of the honey market.
Undoubtedly, Malaysia offers ample potential in the Kelulut honey market as these stingless bees are native to tropical regions and thrive in Malaysiaโs biodiversity-rich environment. Notably, even the Amazon recognise Malaysia as a pioneer in the Kelulut honey market, boasting innovations such as Braineyโs patented KEIFh System for honey authenticity testing and the MUSTAFA Hive for sustainable beekeeping, along with strong scientific validation of Kelulut honeyโs health benefits through extensive clinical research. Moreover, among the various species, Heterotrigona itama, domesticated in Malaysia, is widely regarded as the most resilient in producing consistent honey yields. Kelulut bees rely on tree resin from Malaysiaโs historically significant rubber trees to produce propolis pots for honey storage. With a foraging radius of 600m, these tiny pollinators can efficiently source resin where rubber trees are abundant to optimise their honey production. However, Kelulut honey production remains limited, with only 3kg per hive annually and is highly influenced by environmental factors such as rainy seasons or extreme heat, which can threaten colony survival. These constraints stress the importance of industry-academic collaboration to scale Kelulut honey production.
To gain clearer insight into Braineyโs ecosystem, the entourage was taken on a tour of AnNaHL. Beginning with the Kelulunomic laboratory, they observed the UPLC machine to detect trehalulose, a key marker for authentic honey and an incubator to breed queen bees, which is vital in leading the colony. After that, they visited AnNaHLโs kelulut bee farm to get first-hand experience on harvesting and tasting fresh Kelulut honey from two different species, itama & torasica. Within the propolis pots, the honey undergoes natural fermentation by beneficial bacteria and yeast, converting fructose and glucose into the unique trehalulose sugar. Fully sealed propolis pots indicate mature Kelulut honey rich in nutrients, taking six weeks. The visit concluded with a golden opportunity to try Americano coffee mixed with Kelulut Brainey as a sugar substitute, balancing bitterness with natural sweetness. ๐ฏ
Eager to support the mission to expand the authentic honey market size? Try Kelulut Brainey today! ๐ช
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