Started in 2011, Coachy Cruz Alex has gone a long way in the fitness and wellness industry especially in Kota Kinabalu, Sabah. Over the years, Cruz has spread her wings by serving corporate clients namely Sutera Harbour Resorts, Jom Kurus Malaysia, Petronas Gas Berhad, Hibiscus Petroleum, Guardian Malaysia, Air Asia Berhad, Riverbug Tour, Borneo Housing, JCI International and in the upcoming 2022
and beyond, more engagements from in and outside the country. She has an active collaboration with Kementerian Bella & Sukan Malaysia (Youth & Sports Ministry) as well as Kementerian Kesihatan Malaysia (Health Ministry) during the 2020 lockdown till todate. She is also one of the coaches for the popular Bukan Soal Kurus (BSK) an 8-Week Weight Loss by Kevin Zahri and has been coaching for BSK1, BSK2 and BSK3 with her team all fully sold out. BSK4 has just concluded too. She has also appeared on Astro Awani, local radio stations such as Sabah VFM and KK12FM and did a TV show fitness segment on RTM-TV1. Currently, she's actively promoting the active & healthy lifestyle by going on Live Workout training via Instagram & Facebook . Now, she's actively engaging in personal training for weight loss and high performance athletes, specifically in strength & conditioning training.