Tengku Chanela Jamidah

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Tengku Chanela Jamidah

Skin, Clean Fashion and Wellness for Women
Founder Content & Behind the scenes
Building Rodeo Park - a skin safe elevated essentials brand

Jamidah is a champion for change. Actively involved in the fashion and beauty industry at a young age - she has embarked on a journey that has brought her much success in Malaysia as well as the rest of the world. Appearing in various print media and TV since young, she has used her influence and platform to encourage and empower women and young entrepreneurs to find passion and creativity for good. Recognised as Malaysia's Harpers Bazaar’s Most Stylish, Womens Weekly’s Great Women Of Her Time, Elle Style Awards Inaugural Judge and a speaker at the Women’s OIC as well as many others. Now residing in the US, she finds comfort in helping others heal through "JIWA" her holistic wellness brand, creating the first ever Malaysian inspired ritual. She is a proud activist on social and humanitarian issues as well as patron of several NGO's (non-profits). Jamidah is an advocate of Medicinal Cannabis and working to support legalisation across Asia - creating strategic partnerships in the public and private sector. Jamidah founded HALAL HEMP in August of 2021, with a focus on education and partnerships, inspiring halal medicinal Cannabis certification and adoption in the East. Since the initiative has now taken off, she is due to launch the HALAL HEMP marketplace this summer.

31/12/2025

Farewell 2025 - you taught me alot about myself and I’m truly grateful 🙏🏼

22/12/2025

Nothing to add, just that I hope the women that resonate with this FIND ME 🌹

Let’s meet in 2026?❤️‍🔥

Sustainable fashion
Ethical fashion
Clean Beauty
Low tox lifestyle
Natural fibers
Sustainable fashion
Dubai fashion
Los Angeles
Female founder
Asian founder
Wellness

14/12/2025

The women in my family are some of the strongest in the world 🌹

My mother has six sisters.
My Aunt Crystal (chas) is number two.

In 1985, my late father flew all the way to San Diego and convinced her to move to Malaysia to help open his club, Régine’s, from Paris. She never left. She built a life, a family, and became my second mother.

She raised me as her own.
She taught me confidence, dignity, table manners, and how to appreciate classical music.
A guiding force in my life.
The kind of woman who can tell you stories about my childhood… if you managed to watch the full video on slide five 😜

In ode to our Filipino roots, we sang a Bicol song and Dahil Sa’yo in Tagalog today.

We are nothing without the people who raise us.
And in my life, it has always been the women ♥️

11/12/2025

Keeping my head down, staying in my lane, being curious, being open and most importantly in alignment ✨

The old me would have been mad at my production partner for making mistakes 😅 it’s delaying so many things and affecting me more than I can share. But I’m trusting in divine timing… 🕰️ the clock is ticking and there’s a lot at stake. But I’m on the right track I feel it deeply.

I LOVE building brands. When it comes to the brand identity I know this is my strength. I hope you like the aesthetic direction that’s slowly forming 🐚

And I hope you have already registered to be on our waitlist because I’m going to launch preorders in a few weeks ❤️‍🔥

10/12/2025

This whole year has shifted my perspective on my involvement in fashion and how I want to build No matter how many events you attend, how much you network, or how many people you meet… I keep seeing the same thing everywhere - LA, Dubai, and now KL. People feel disconnected. Lonely. Performing instead of belonging.

And every time I’m in a social setting where real connection is possible, I am very intentional. I show up with presence. I listen. I dislike small talk. I dislike shallow conversations. I try to read their energy before I hear people’s words. And always respond with empathy.

To be honest, That’s exactly how I want to build Rodeo Park - not around people I impress once, but around women I build relationships with for years. Women who become part of my world, my community, my story.

I’m not building for the masses. I’m building for a specific kind of woman - the one who’s done performing, done pretending, done trying to impress. The woman who knows who she is and is unapologetic about her identity.

I’m here to build long-term relationships.

So this whole idea that a founder needs to constantly post, constant output, constantly “market” on social media… it doesn’t resonate with me.

Do you think we really need to post every day to get clients?

Or is building IRL through intentional, recurring gatherings actually more powerful?

07/12/2025

Celebrated my aunts birthday at and had a lovely gastronomical experience 😋

Highlights of the evening: order the roselle tea w kaffir lime soda, ratatouille en fleur, opt for the dry aged 🦆 duck breast which is their signature dish, it was out of this world - a British breed but farmed in malaysia, the wagyu as a main was also a strong contender, the longan bun which they created in covid - so delicious and zero sugar, as well as their 🍒 cherry chocolate dessert which they have featured for 10 years now 🍫

A delightful evening in KL

03/12/2025

choose people who choose you. period❣️

thank you for always hopping on a plane to see me no matter the distance .milan_ we will have funny (and crazy) stories until we are old and wrinkly - US, Asia and Australia 😂 love you!

02/12/2025

There was no way I was going to put a drug in my body 🙅🏻‍♀️

So when I found out that there was a natural OTC G L P 1
I had to try it! I’ve been struggling with my body these past few years because it’s hard to exercise with a skin condition. And my tummy and Fupa area was the hardest to reduce. I admit I’m an emotional eater and my family call me the snack captain cause I’m such a foodie and sweet tooth 🍫😂

But after just a few hours of taking my pill, I noticed the immediate effects. I felt full faster and satiated. I didn’t have all the cravings and ate smaller portions. I was blown away! And now I can fit into clothes I haven’t worn in years.

So the science behind evolv is that they created a brand new molecule - a peptide using yeast as a host instead of a synthetic. Results don’t take weeks, you can feel it in a few hours. And the best part is that Doctors recommend this too so you know it’s legit.

Advice from a woman over 40, take the help sis! No risks, zero side effects and it’s all natural!

This is why I 🫶🏼

30/11/2025

If you’re gifting this holiday 🎉 or looking for clean and non toxic clothing to attend your parties. You can still shop big brands like 🙏🏼

Synthetic fabrics carry toxic dyes, forever chemicals and endocrine disruptors - for anyone with sensitive skin and hormonal issues you probably want to avoid this.

and I decided to put together a list for you where you can find curated brands (mid-range) fashion, beauty and skincare that are clean and zero polyester.

Comment “glow - up” to download the free list so you can shop with confidence and show up in style! 💅🏼 👗

29/11/2025

Black Friday generally is a huge turn off for me 😭 This push for consumption especially by fast fashion brands just makes this industry even more dangerous. The chemicals from textile industry and what it’s doing to our bodies….

🚩 Huge red flag

But sometimes there are brands that are worth the investment. And these companies are setting the standards for non toxic intimates, sleepwear and basics. Curated this list for the women who have an eye for style and detail. So grab them now while they are on sale! 🛍️

Because nothing synthetic should touch your pink bits 👙

Save this post so you can always refer to this post when you’re on the hunt for new un**es.

Address

Kuala Lumpur

Website

https://stan.store/chanelatcj

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My story

Tengku Chanela Jamidah is a champion for change, actively involved in the fashion and retail industry at a young age she has embarked on a journey that has brought her much success in Malaysia as well as the rest of the world. Her first fashion project The ULTRA 10 received much recognition and was awarded the Innovation in design and sourcing award from the Ethical Fashion forum based in the UK. The collection launched in Shanghai and showcased from Colombo to Paris received much attention from the ethical fashion industry as well as receiving many other accolades. Moving onto greater things with Jonathan Liang and Thavia, TCJ has indeed become a well known fashion icon and influencer through her various collaborations and initiatives. With her focus now on growing her cosmetics line DIDA, her passion not only extends to creative direction but also in brand and product development. TCJ recently brought in one of the premier Event Furniture rental companies from Singapore called The Events Store which has produced events such as Singapore fashion week and high end clients such as Jaguar and Tiffany & Co. Of late, she has been invited to speak at Women's conferences sharing about her experience as an entrepreneur and business owner. A motivator who is all for Women Empowerment, being a mother of two and actively involved in her children's lives. Despite juggling numerous enterprising efforts her children are what keeps her inspired and motivated to contribute as best she can to society with much energy and passion.

Now residing in the US, she finds comfort in helping others heal through “JIWA” her experiential sound therapy sessions, speaks through her podcast “THE MALAYS” and is a proud activist on social issues and causes that is close to her heart. Beginning January 2020 she was appointed a patron on MASA Society - a Cannabis NGO with a focus on human rights.