Tengku Chanela Jamidah

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Tengku Chanela Jamidah

Skin, Clean Fashion and Wellness for Women
Founder Content & Behind the scenes
Building Rodeo Park - a skin safe elevated essentials brand

Jamidah is a champion for change. Actively involved in the fashion and beauty industry at a young age - she has embarked on a journey that has brought her much success in Malaysia as well as the rest of the world. Appearing in various print media and TV since young, she has used her influence and platform to encourage and empower women and young entrepreneurs to find passion and creativity for goo

d. Recognised as Malaysia's Harpers Bazaar’s Most Stylish, Womens Weekly’s Great Women Of Her Time, Elle Style Awards Inaugural Judge and a speaker at the Women’s OIC as well as many others. Now residing in the US, she finds comfort in helping others heal through "JIWA" her holistic wellness brand, creating the first ever Malaysian inspired ritual. She is a proud activist on social and humanitarian issues as well as patron of several NGO's (non-profits). Jamidah is an advocate of Medicinal Cannabis and working to support legalisation across Asia - creating strategic partnerships in the public and private sector. Jamidah founded HALAL HEMP in August of 2021, with a focus on education and partnerships, inspiring halal medicinal Cannabis certification and adoption in the East. Since the initiative has now taken off, she is due to launch the HALAL HEMP marketplace this summer.

24/08/2025

Sometimes I shock myself when I realize how much I’ve lived through and still choose to show up with love. I could be bitter, angry, vengeful… but instead, I choose grace. I choose peace. I choose light 🤍

The truth is, I see so many people around me, people I love - hurting. Sacrificing themselves. Chasing money, attention, toxic people… all while being so harsh and critical of themselves. And I can’t help but hope that my life inspires them to choose differently. To love themselves first. To see their own worth without needing anyone else to validate it 🙏🏼

Because when you love yourself, you stop settling for scraps. You stop looking outside for what can only be found within. You start living a life that feels full, whole, and real 🌹

I’m far from perfect. I’m still learning how to love deeper, better, and more. But no matter how many times life knocks me down, I will keep choosing love. For myself. For my children. For the people around me. So they’ll know that at the end of it all, my legacy was simple: I loved 💘

12/08/2025

These are the supplements I actually take, not because they’re trendy, but because they work.

They’ve helped me:
✨ Sleep through the night and wake up with energy
✨ Keep my skin glowing through recovery from TSW
✨ Breathe easy during allergy season
✨ Stay hydrated and balanced without junk fillers

Comment the keyword for the one you want, and I’ll DM you the link with my discount code 💌

If you are interested in FATTY15, comment “getfatty”

If you are interested in Pegaga and TigerMilk Mushroom, comment “getpurelyb”

09/08/2025

It was a Thalia week 🫶🏼 And there were a lot of emotions involved.

I still remember the time I took you and your brother to Griffith Observatory in 2018, all you wanted to do was visit the gift shop (well both of you) and this time you couldn’t stop taking pictures of the breathtaking view. How you’ve grown and matured!

I know you’ll miss your favourite boba, matcha, brisket soup and little Tokyo. But there’s so much more exciting things ahead in college 😍

I’m so proud of you 👏🏻especially taking all those AP classes (what a stressful time) so you’ll graduate earlier, the scholarship you attained and the stand up human being you have become. Your integrity, dedication and commitment has paid off. Like the advisor said, pat yourself on the back.

It’s time to discover who you are. What makes you passionate… what fills your soul, what makes you feel alive! I can’t wait to get to know the college going Thalia 🤗

You’re already wise beyond your years and you’ll always amaze me with your eclectic taste in music (from steely dan to daft punk) and cinema (willem dafoe and studio ghibli).

Thank you for making me a mom and choosing me to be your Mom. I love you more than words.. ♥️

Let’s go get that Urban Policy degree!!! 🎓

25/07/2025

It’s 7PM in LA and you get a text:
“What shall we do tonight?” 🌙

You could push through another to-do list…
or you could pick something that actually makes you feel good 🥰

A quick trip to Erewhon, a solo sauna at Remedy Place, skincare or just reading in the bath.

Whatever it is - it’s about choosing you.
Because this is what staying soft with strong boundaries looks like.

Save this for the nights you need a little inspiration or a reminder to say no. Because sometimes we need that too 🛁📖✨

And follow because she’s that kind of woman 😉

21/07/2025

If you’re ever felt off wearing polyester. Feels like your skin can’t breathe, too itchy, smells weird… like plastic -it’s because it actually is THAT BAD for your skin 😱

We’re not trying to cancel polyester cause that’s not realistic. But what I’m trying to say is, be more mindful of what you put on your skin. Cause it’s your largest organ and you deserve better 🫶🏼

If you’re a woman who wants to do better and give your skin the care it deserves. Come follow cause that’s where we’re building a community of women who include skin friendly fabrics as part of their self care 🪞

Address

Kuala Lumpur

Website

https://stan.store/chanelatcj

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My story

Tengku Chanela Jamidah is a champion for change, actively involved in the fashion and retail industry at a young age she has embarked on a journey that has brought her much success in Malaysia as well as the rest of the world. Her first fashion project The ULTRA 10 received much recognition and was awarded the Innovation in design and sourcing award from the Ethical Fashion forum based in the UK. The collection launched in Shanghai and showcased from Colombo to Paris received much attention from the ethical fashion industry as well as receiving many other accolades. Moving onto greater things with Jonathan Liang and Thavia, TCJ has indeed become a well known fashion icon and influencer through her various collaborations and initiatives. With her focus now on growing her cosmetics line DIDA, her passion not only extends to creative direction but also in brand and product development. TCJ recently brought in one of the premier Event Furniture rental companies from Singapore called The Events Store which has produced events such as Singapore fashion week and high end clients such as Jaguar and Tiffany & Co. Of late, she has been invited to speak at Women's conferences sharing about her experience as an entrepreneur and business owner. A motivator who is all for Women Empowerment, being a mother of two and actively involved in her children's lives. Despite juggling numerous enterprising efforts her children are what keeps her inspired and motivated to contribute as best she can to society with much energy and passion.

Now residing in the US, she finds comfort in helping others heal through “JIWA” her experiential sound therapy sessions, speaks through her podcast “THE MALAYS” and is a proud activist on social issues and causes that is close to her heart. Beginning January 2020 she was appointed a patron on MASA Society - a Cannabis NGO with a focus on human rights.