Tengku Chanela Jamidah

Tengku Chanela Jamidah Founder of Rodeo Park - natural materials for your senses. Wellness activist - plant & skin. International Speaker. Forbes featured.

Jamidah is a champion for change. Actively involved in the fashion and beauty industry at a young age - she has embarked on a journey that has brought her much success in Malaysia as well as the rest of the world. Appearing in various print media and TV since young, she has used her influence and platform to encourage and empower women and young entrepreneurs to find passion and creativity for goo

d. Recognised as Malaysia's Harpers Bazaar’s Most Stylish, Womens Weekly’s Great Women Of Her Time, Elle Style Awards Inaugural Judge and a speaker at the Women’s OIC as well as many others. Now residing in the US, she finds comfort in helping others heal through "JIWA" her holistic wellness brand, creating the first ever Malaysian inspired ritual. She is a proud activist on social and humanitarian issues as well as patron of several NGO's (non-profits). Jamidah is an advocate of Medicinal Cannabis and working to support legalisation across Asia - creating strategic partnerships in the public and private sector. Jamidah founded HALAL HEMP in August of 2021, with a focus on education and partnerships, inspiring halal medicinal Cannabis certification and adoption in the East. Since the initiative has now taken off, she is due to launch the HALAL HEMP marketplace this summer.

21/05/2026

I’m 43 today 😱🎂

I spent most of those years being told I was too sensitive, too emotional, too much. I built companies, made magazine covers, and still felt like my own body was a problem to manage.

Then I lost my skin, you remember? To Topical steroid withdrawal, 3 years ago.

And in learning how to come home to it, I found the four things I wish someone had told me when I was 23.

This is the FEEL Method.

F - Feel without fear.
E- Embody your sensitivity as intelligence.
E- Evolve your nervous system.
L- Live from your most aligned self.

Your sensitivity is a gift. And living Sensitively is the only way I’ll do it moving forward.

Save this. Come back to it. And if one of these four landed for you, let me know.

Or wish me happy birthday. Either way. I ♥️ you!

18/05/2026

Is sensitivity a human flaw or a gift?

What do you think? 💭

14/05/2026

Stop being so sensitive! 🛑

I’m sure you’ve heard someone say that before. And the thing is, back then most people had no idea that what you feel is actually a gift.

Your body stores information in your cells, intuitively it responds and reacts faster than your brain. Which is why I believe it’s more intelligent in receiving signals to help you decide what to do and how to react.

It’s gut instinct.

Do you agree?

13/05/2026

Sorry I’m both!

Can you imagine a world where nobody shames you for going to that sound healing class and shopping at Chanel?

Showing up authentically as myself without conforming to the standards of society is what’s made me even more happy.

And owning my sensitivity instead of making myself smaller is something I want to encourage all of you to do too.

i used to think clean living was just beauty. then i got sick. And i learned that the polyester pajamas i slept in every...
06/05/2026

i used to think clean living was just beauty. then i got sick.

And i learned that the polyester pajamas i slept in every night was treated with chemicals i was actively avoiding on my body and face.

the wellness industry has a blind spot and it’s the one product touching you for 24 hours a day. Your clothes 😬

The Clean Edit is what i wish i had.

It’s a guide on style identity, fabrics to avoid and why, a 20-piece capsule blueprint in natural materials, and the brands i actually trust.

Comment “cleanedit”

$37 this week

i used to think clean living was just beauty. then i got sick. And i learned that the polyester pajamas i slept in every...
06/05/2026

i used to think clean living was just beauty. then i got sick.

And i learned that the polyester pajamas i slept in every night was treated with chemicals i refused to put on my body and face.

the wellness industry has a blind spot and it’s the one product touching you for 16 hours a day! It’s your clothes 😬

The Clean Edit is what i wish i had.

It’s a guide on style identity, fabrics to avoid and why, a 20-piece capsule blueprint in natural materials, and the brands i actually trust.

Comment “cleanedit”

$37 this week

Hamptons in the off season means no restaurants open till 5pm, empty beaches and lots of time to reflect and meditate on...
05/05/2026

Hamptons in the off season means no restaurants open till 5pm, empty beaches and lots of time to reflect and meditate on life 🌞🌸🐚🌊🦞

Nobody warns you what natural fibers do to you.Or what aligned people do to you either.New York pulled me into a room I ...
25/04/2026

Nobody warns you what natural fibers do to you.
Or what aligned people do to you either.

New York pulled me into a room I didn’t expect. Climate campaigners. Billion-dollar green capital. A wellness space built inside a historic underground tunnel in TriBeCa. A Harvard and MIT spiritual teacher. The co-founder of the Tribeca Film Festival. People who talk ai, epigenetics and astrology in the same breath and mean both.

I told them what I’m building - women, safety, natural fibers, the biology of how what you wear changes how you show up. Nobody looked at me like I was crazy. They just got it. That felt so affirming when it comes from a room like that.

The thing is nobody was obsessed with credentials. It was the energy. Conscious. Grounded. Genuinely connected to something bigger than their own position or role.

You see money is energy. So is presence. So is what you put on your body every single morning. And I don’t mean makeup.

Maybe it’s the universe. Maybe it’s the clothes. Either way, I think my frequency is working because I never expected my week to turn out like this. Genuinely blessed ♥️

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