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Hi, I’m Aniekan Ekong , a copywriter for Wellness and Relationship brands. Helping brands and coaches communicate their message with clarity and impact.

07/10/2025

We all have that one moment.
The one that makes you stop and think — something has to change.

For some, it’s a health scare.
For others, it’s waking up exhausted for the tenth day in a row.
And sometimes, it’s the quiet realization that you’ve been running on empty for too long.

Wellness isn’t a luxury. It’s the foundation that keeps everything else standing — your work, your relationships, your purpose.

Yet for years, many of us treated it like an afterthought. We powered through burnout, ignored the signs, and called exhaustion “normal.”

Until something shifted.

That’s the moment wellness becomes non-negotiable — when you decide that your body, your peace, and your energy matter just as much as your to-do list.

It’s not about perfection.
It’s about presence.
Choosing to rest, eat better, move more, and breathe deeply — not because you have to, but because you finally want to.

So I’ll ask you this:
👉 What was the moment you realized wellness was non-negotiable for you?

Share your story below.
Someone out there might need to read it today.

28/09/2025

Best Copywriting Signature 👇👇👇

26/09/2025

“You’re not a leader if your absence feels like a relief.”

Leadership isn’t about titles.
It’s about presence.

Do people feel stressed or inspired when you walk into the room?
That’s the real test.

22/09/2025

I was working on the About Us page for a friend’s bakery.

The first draft said things like:
Before: “We use organic ingredients to bake fresh bread daily.”

Nice, but generic. You could swap the bakery’s name with another and the line would still fit. That’s a problem.

So I asked her a simple question: “Why did you start?”

She lit up.
She told me about growing up in her grandmother’s kitchen, the smell of fresh bread on Sunday mornings, and how those memories shaped her dream of opening a bakery.

That’s when the story clicked.

After:
“Our bakery was born from Sundays in Grandma’s kitchen—the sound of her wooden spoon against the bowl, the smell of warm bread filling the air. Every loaf we bake carries that memory of home and togetherness.”

Do you see the shift?
The first version talks about ingredients.
The second version makes you feel something.

That’s the power of storytelling in copywriting.

3 lessons from this project:
1️⃣ Generic is forgettable.
2️⃣ Your story is your edge.
3️⃣ Details matter.

👉 Your About Us page isn’t just a formality. It’s your secret weapon.
Does yours tell a story?

19/09/2025

🚫 5 skincare mistakes costing you healthy skin

❌ Over-cleansing
Your skin needs balance, not constant stripping.

❌ Skipping sunscreen
The glow fades fast when UV damage builds up.

❌ Layering too many actives
More isn’t always better — it’s irritation in disguise.

❌ Ignoring your neck
Your skincare routine shouldn’t stop at your chin.

❌ Expecting overnight results
Consistency beats quick fixes every time.

✨ Smart skincare isn’t just about products, it’s about the words that guide the routine.
✍️ That’s where copywriting comes in.

16/09/2025

I once hit “publish” on a post I thought would do well.
The problem?
It flopped—and not because the idea was bad.

The mistake was mine. I didn’t slow down to check a few simple things before posting. What I thought was “done” actually wasn’t ready for my audience. That moment taught me that good content isn’t just about writing—it’s about reviewing with intention.

Here are 3 things I now check before I post anything:

1. Clarity: Is my point simple enough that someone scrolling can get it in seconds?

2. Value: Does it give the reader something—insight, encouragement, or a takeaway they can use?

3. Hook: Does the opening line spark curiosity or make them want to keep reading?

Since I started using this checklist, my content has landed better, sparked more conversations, and actually connected.
Next time you’re about to hit “post,” pause and ask yourself: Does it pass the clarity, value, and hook test?

15/09/2025

The difference between a bad caption and a good caption isn’t luck.
It’s small tweaks that change how your audience feels when they read it.

I put together a carousel that shows 10 real examples of bad captions vs. good captions—and why the good ones work.
You’ll see how:

Vague captions become specific.

Demands turn into invitations.

Claims transform into proof.

Swipe through, save your favorite, and tell me—
👉 Which “bad vs. good” example hit home the most for you?

12/09/2025

When it comes to copywriting, everyone has a weak spot.
For some, it’s writing headlines.
For others, it’s crafting calls-to-action.
And for many, it’s editing their own words.

The truth? Even pros have blind spots. What makes them stand out is knowing where they struggle—and finding ways to improve.

✅ Headlines? Borrow the language your customers actually use.
✅ CTAs? Clarity beats pressure.
✅ Editing? Read your copy out loud—your ear will catch mistakes.

Weak spots aren’t failures. They’re opportunities to grow.
What’s yours?

10/09/2025

When I first started writing copy, I made a big mistake: I wrote like I was trying to impress an English teacher. Long sentences. Fancy words. Zero clicks.

Copywriting isn’t about showing off—it’s about holding attention just long enough to spark action.

Everyone knows the “big” tips:
✅ Know your audience
✅ Focus on benefits
✅ Keep it clear

But here’s the truth: those are just the basics. The copy that really sells comes from underrated tricks most people skip.

I’ve put together 7 of those underrated tips—and they’re the kind that can turn “nice words” into “sales-driving copy.”

👉 Check out my latest LinkedIn post to learn more.

Link is in the comment section.

Which copywriting mistake do you see most often?

08/09/2025

5 Signs Your Business Needs Better Copy
📌 Words can make or break your sales.

1. Emails get ignored
❌ Subject line: “Monthly Update”
✅ Better: “3 ways to save money this week”

2. Website sounds like everyone else’s
❌ “We are passionate about…”
✅ Clear solution that solves their problem

3. Social posts fall flat
❌ “New product out now”
✅ “This 2-minute fix saves busy moms 1 hour a day”

4. Ads burn money
People click but don’t buy. Weak copy = wasted spend.

5. Customers ask the same questions
If your inbox is full of “How does it work?”—your copy isn’t clear.

👉 Good copy sells, connects, and makes people act.
Let’s talk if your brand is ready for words that convert.

20/02/2023

At LiveGood, your health and wellness will always be our number one focus. That’s why we eliminate the middle man, to make the highest quality products on the planet available to our customers and members for a fraction of the price of the competition.

20/02/2023

When it comes to healthy aging, nothing is more important than the health of your heart! And the best way to keep your heart healthy is a diet rich in red fruits and vegetables. Unfortunately most of us are not getting enough, which can lead to a weaker immune system, low energy and libido, brain fog, even high blood pressure.

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